Over the holidays I was working on one of our new merchandise programs, “Happiest Memories on Earth – Since ’55,” and I’m excited to share some of the details with you for the first time. This new retro-style program will feature a variety of items, including ladies and men’s apparel, limited-edition Mickey Mouse ear hats, souvenir items such as a jumbo pencil, photo album and autograph book, as well as plush, mugs, pins and stationery.
I sat down with the product developer, Summer Bloomfield, for a few minutes during her day to find out more about this new product line which will debut in January 2010.
Michelle: Can you tell us about the “Happiest Memories on Earth” program?
Summer: We wanted to create something dynamic and special for our guests this year. It’s a once-in-a-lifetime opportunity for us to celebrate the 55th Anniversary of Disneyland park, and we want to make sure that our guests have the opportunity to take home a memory from their visit that they can treasure through the years. We really aimed for a retro-style look to give guests a sense of nostalgia, in the hopes that they will remember some of their favorite memories and experiences from past visits. The program features some of our beloved characters, including Mickey Mouse, Donald Duck, Thumper, Huey, Dewey and Louie as well as Mr. Toad.
Michelle: Can you give us a little insight on what type of merchandise our guests and collectors will see over the next year?
Summer: Some of my personal favorites include our deluxe autograph book with pen, a ladies tee, the zip hooded fleece, a commemorative A to E Ticket memo book, a nostalgic pennant and of course our Mickey Mouse Ear Hats. There are actually two hats that we expect will be very popular this year, and they were created by our Headwear Product Development team. The first is a limited-edition ear hat that replicates the shape, logo and fabrication of the original Mickey Mouse Club ear hat that was featured on the TV show in 1955. This commemorative ear hat is limited to a quantity of 1,955 and comes with a special label inside the hat, a hangtag and is packaged in a collectible vintage hat box. The second ear hat will feature a blue cap with a drum that states, “Since ’55” and features such characters as Pinocchio, Jiminy Cricket as well as Donald Duck, Mickey Mouse and Goofy.
You can find this line at the World of Disney store in the Downtown Disney District, Emporium at Disneyland park and Greetings From California in Disney’s California Adventure park.
What do you think about this new line?