Walt Disney World Resort, The Haunted Mansion

First Look: New ‘World of Color’ TV Spot

posted on May 28th, 2010 by Heather Hust Rivera, Senior Manager, Corporate Communications, The Walt Disney Company


Everyone seems to be interested in “World of Color,” and Mickey Mouse is no exception. In this never-before-seen TV spot, you can see Mickey mischievously handling a magical baton and trying to conduct this water spectacular all by himself! It won’t appear on television until Monday, May 31, but we’re treating you to a rare first glimpse of the “World of Color” spot.

Did you notice the fun, new logo for Disney California Adventure park in the spot? It’s so new that if you touch the screen, you just might get paint on your fingers.
New Disney California Adventure Logo
What do you think of the TV spot and new logo?

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Filed: Disney California Adventure Park, Disneyland Resort

82 Comments

51

Kevin on May 29th, 2010 at 2:17 am

Sorry, one more nitpick on the new logo. Shouldn’t a park that is redesigning its “main street” as California as Walt Disney experienced it in the 1920′s have the title “Disney’s California Adventure” or even “Walt Disney’s California Adventure” instead of just “Disney California Adventure”. Just doesn’t have a nice ring to it with the new wording…

…it is rather cheery looking though. I’ll give it that.

52

Gregory from PA on May 29th, 2010 at 2:35 am

I don’t understand dropping the “‘s” from the California Adventure title. EVERYTHING, from the resort hotels to campgrounds to the water parks bear the “‘s”. I DON’T GET IT!

53

Daniel from CA on May 29th, 2010 at 3:21 am

Well, the name of the theme park HAS alway’s been “Disney’s California Adventure”, or D.C.A. for short! The “Disney’s” is often pictured small in the title, and I don’t believe everyone sees it. Also, the fact that the huge word C A L I F O R N I A appears (rather beautifully, I must add), at the theme park’s entrance only burns the lack of the word “Disney’s” into our minds even more.

Do I like the new logo? It’s cute. I think you need the ” ‘s ” at the end of “Disney”, though. Grammatically, it’s better.

I do agree with the doing away of the Grizzly Peak icon from the logo. The park’s story seems to be diverting away from the fact that it is an EPCOT like pavilion of California, and more toward not only the people, and the culture of California, but the great animated works that were created here as well.

So, thematically, I can see where this new logo is heading.

In terms of the T.V. spot, I LOVE IT!!! It’s ADORABLE!! His reprise from Fantasia is classic, and extremely well fitting.

I can’t wait to see it!

54

Tim on May 29th, 2010 at 3:23 am

I’m going to have to agree with the new logo as looking too “Toon Town-esque”. Disney’s or Disney in the title…not important. When all of the remodeling is done, aren’t they going to call it “Walt Disney’s California” anyway? (Since it is going to resemble 1923 Los Angeles at the main gate. That’s what I heard.)

55

Ismael from CA on May 29th, 2010 at 3:51 am

The commercial is cool although i hope they have other versions that they will air besides this one. that will apeall to a more mature crowd. I was actually hoping that you guys would use the footage and score that was used on the video for the media invite. That really made the WOC show feel more like a major production and not just a cute fun water show

56

Daniel on May 29th, 2010 at 4:09 am

The music in this TV spot sounds oddly familiar to “In the Hall of the Mountain King” by Edvard Grieg. It certainly is not exactly the same, but the rhythm and attacks are very similar.

57

Karen on May 29th, 2010 at 5:26 am

#13 – I really liked the WOC spot! They should’ve used “In the Hall of the Mountain King” for the background music instead tho!!

On the new logo, I have to be honest, I’m not loving it! Since the beginning, it’s always been Disney’S California Adventure PARK, but now it looks like they’ve dropped the word “park” entirely and taken the possessive “‘s” out of the word Disney’s. It just looks and reads weirdly.

But then, we always refer to the park as DCA, so at least that won’t need to change.

I think the new font for the word “California” looks junky/cheap. I’d prefer it to look more upscale, instead of like a carnival or something.

58

Abraham on May 29th, 2010 at 7:01 am

I love it! I love it! I love it! Did I mention I love it?

I like the new logo. Reminds me of the old retro cartoons with Mickey and the gang. It will take time to get use to, but I like it.

Possessive words need the ‘s… but adjectives don’t. Disney is an adjective here. For example “Disney Animation Studios” as opposed to “Disney’s Animation Studios.”

The non possessive explains they are products of Disney, and not owned by Disney (although legally they are). The “Disney” without the possessive indicates they are by Disney, rather than being something that belongs to Disney.

If you look at recent movie poster’s like Toy Story 3 or Alice and Wonderland, you can see they dropped the ” ‘s ” too. It’s an interesting approach in my opinion, and I like it!

One good way to look at it is “Disneyland.” It is not called “Disney’s land” for the same reasons.

Anyways….LOVE IT! KEEP IT COMING! CAN’T WAIT FOR LITTLE MERMAID!

59

Nola from UT on May 29th, 2010 at 9:37 am

I can’t wait to see the new show!

60

Fran from NY on May 29th, 2010 at 10:18 am

Oh wow! WOC looks amazing. The new DCA logo looks almost exactly like the original Mickey Mouse “stylized” logo.

61

Roger on May 29th, 2010 at 11:38 am

I love how Mickey is conducting the water. Almost reminds me of Mickey’s PhilharMagic at the Magic Kingdom! Not too crazy about the name “Disney California Adventure.” I think it needs to be “Disney’s California Adventure Park” but I love the logo!!

62

Krista on May 29th, 2010 at 12:29 pm

I love the commercial and the logo. I’m a bit thrown off by you dropping the ‘S’. I don’t mind it. I’m just a little thrown off by it.

63

Marc on May 29th, 2010 at 1:13 pm

I like the new tv spot! This is probably the first time that I am really seeing the vision of the imagineers taking shape at DCA. This is definitely an exciting time at the Disneyland Resort in Anaheim!

64

Gregory from MA on May 29th, 2010 at 5:45 pm

Disney California Adventure is very awkward and confusing without the ‘s. I don’t like it at all. Disney’s California Adventure is more logical, and it flows off the tongue more easily.

65

Greg on May 29th, 2010 at 6:16 pm

I don’t like the new logo at all. Very generic and just blah.

66

Bob on May 29th, 2010 at 7:35 pm

I like the TV spot, not sure it fully portrays the grandeur and scale of World of Color though. Not a fan of the new logo at all. Too cartoony and doesn’t reflect the classier new look & feel and theming of the park.

67

Greg on May 29th, 2010 at 9:49 pm

I don’t like the new logo; just too plain,

68

Cynthia from CA on May 30th, 2010 at 12:31 am

TV spot is nice. I love the new logo. I feel like the connection between Disney and the park is more prominent with the familiar font. The park feels so detached for me and not in a good way. I haven’t been in a few years but hope to go soon and look forward to seeing the changes to the park. I hope the experience will be better. My initial feeling for DCA was a park that was somewhere other than in California that tried too hard to remind you, you were in a disney park. If the tower of terror wasn’t there, I would have been very disappointed in my ticket purchase. And I LOVE my disney parks. So hopefully next time it will feel more like that good ol’ happiest place on earth that I know and love whenever I’m at a disney park and less like a contemporary amusment park I can go to in Northern Cali with no heart.

69

Cory from AB on May 30th, 2010 at 2:31 am

I’m agreeing that the logo doesn’t fit for the park. It might have actually fit better in the original version of DCA, with the more modern theming. Now that you’re deliberately trying to affect more Victorian, Golden Age of Hollywood and National Parks Rustic themes, something this cartoony wortks against it. The new logo doesn’t communicate anything classic to me.

70

Jonathan on May 30th, 2010 at 1:07 pm

“To all who believe in the power of dreams… welcome!
Disney’s California Adventure opens its golden gates to you.
Here we pay tribute to the dreamers of the past…
the native people, explorers, immigrants, aviators,
entrepreneurs and entertainers who built the Golden State.
And we salute a new generation of dreamers who are
creating the wonders of tomorrow… from the silver screen
to the computer screen… from the fertile farmlands to the
far reaches of space. Disney’s California Adventure
celebrates the richness and diversity of California… its
land, its people, its spirit and, above all, the dreams
that it continues to inspire.” -2001

How does the new generic, bouncy, toon-ish font based on the color scheme of Mickey Mouse represent this?

71

Connie on May 30th, 2010 at 4:38 pm

I have had the honor of watching WOC, being built at CAP over the last year. It has been fasinating to watch it being developed, each time we’ve visited the park. I say “Hats off” to the Disney imaginers and the cast members. I am filled with “child-like excitement, and anticipation” to see this new attraction.
Thanks for giving us the “peek” at the TV spot. It’s great!

72

jessica from CA on May 30th, 2010 at 5:35 pm

I believe the designer was trying to be reminiscent of the old mickey mouse cartoon fonts, which makes sense since California Adventure is meant to take visitors back to the day’s when Walt Disney just started out in Burbank, CA. Just when the old cartoons were new, and each character had their own individual theme song for the first time.

That being said, my only say against the new logotype is that it is not following the sketches for the new entrance to DCA– which was more art deco. Once they decide which way their going (art deco or old cartoony?) then this logotype will make sense.

73

Alicia on May 30th, 2010 at 6:43 pm

I really liked the tv spot for the World of Color, and am more excited than ever to go, but I am not quite fond of the new logo. As many have said before me, it does look a little toony, and I do not like that it is no longer “Disney’s.”

74

Bob on May 31st, 2010 at 2:17 am

What I like best about the commercial is that we’re told the show is at DCA and not the generic “Disneyland Resort”. Thank you for making that distinction.

I like the logo, but I really don’t like the possessive S removed from “Disney’s”. It doesn’t flow well and it’s not grammatically correct. I really don’t like the trend of misspelling words and using incorrect grammar just for the sake of a logo.

75

G on May 31st, 2010 at 1:05 pm

Love love love the commercial. Just enough of a tease to further rev up enthusiasm for what looks like a great, incomparable show! Hope California Adventure gets the attention it deserves for its tenth anniversary! Cute take on the Sorcerer’s Apprentice (especially with the live action movie on the horizon), but I’m on the fence about this ultra-modern version of Mickey. Sorry, but he just doesn’t look quite the same. Also, upon reading about the new dining/WOC offerings, I’m REALLY hoping that these are changed to resemble more of what is offered at WDW – full prix fix meals, as opposed to paying full price for shared dishes. Also, why not offer a dessert buffet like the Fireworks Dessert Party at Magic Kingdom? But apart from all of the good (at times drastic) in-park changes going on now, I am NOT a fan of the new name and logo changes. Sure, the new look has more kiddie appeal, and yes, that type is reminicent of classic Disney animated shorts, but Mr. Igor, you are turning your back on your loyal audience of grown-ups by making things a little too kid friendly -as a parent I’m allowed to say this!!! And to the other Disney execs: all of the other Disney Parks have “Disney’s” in front of their name – ie: Disney’s Animal Kingdom, Disney’s Hollywood Studios, etc… Like keeping the beloved Aladdin the Musical (instead of opening a new production of a lackluster Disney Cruiseline musical), I really really hope that Disney rethinks these changes before too much time, money, and effort have been unnecessarily spent.

76

Mike on May 31st, 2010 at 5:35 pm

I like the new logo but don’t understand the “new” name. I think this park should get an all-new name once all these big changes are done. Though I don’t have any good ideas myself LOL…

77

Darci on May 31st, 2010 at 7:58 pm

that looks so cool

78

Dalton on May 31st, 2010 at 11:52 pm

I love the Ad but the Logo does really look “Toontown” like. I say stick with the original Logo because it feels right.

79

Ashley from CA on June 1st, 2010 at 2:17 am

I have to agree with some of the previous comments. I love the commercial for World of Color. However, the new logo is okay. It looks too “Toontown”ish and I would have like to have seen a more elegant, vintage looking logo.

80

Charles on June 1st, 2010 at 1:35 pm

I too dislike Disney without the ‘s.

(Have you noticed it is also “Disney World of Color” in the ad??)

It just doesn’t sound right. And, I have noticed how this treatment has begun on new movies and DVD’s. For instance, on “The Princess and the Frog” DVD it only says “Disney.” In the past, even on DVD’s it was always “Walt Disney Pictures Presents”

The name change seems very unprofessional and extremely informal. I liked the former treatment of the Disney brand; it was much less generic.

81

Alan on June 5th, 2010 at 5:31 pm

Love the spot! However, I like the graphic style of the logo. I agree with others thinking that the possessive form needs to be in all logos. I think the planned remodel, renovations, expansions of DCA honor the memory and business practices of WED. So I don’t understand why there are sometimes things that occur that appear to be disassociation with him. You would think by now that all at Disney’s corporation understands that WED will always be in charge or we the people will abandon them.

82

Eric on June 6th, 2010 at 9:43 pm

Any plans for the release of a World of Color Soundtrack???? Please :)

82 Comments