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A Colorful New Look

posted on June 3rd, 2010 by Michelle Harker, Merchandise Marketing & Communications Project Manager, Disneyland Resort


With only a couple weeks before the opening of “World of Color” and with the excitement building, I wanted to make sure you got a sneak peek at the art our teams have put together over the past few months, all leading to the inspiration and development of our “World of Color”-themed merchandise. Several of our favorite Disney characters will appear in a spectrum of items, including tees, fleece and hats.

Some of you may notice that this art reflects our Disney’s California Adventure park name. These will be some of the last items with that look. Be on the lookout for pieces with the new logo that was recently unveiled.

'World of Color' Merchandise

We even have something special in store for our Annual Passholders. As I mentioned in my post the other day, our new Annual Passholder Commemorative Collection will actually debut in conjunction with the opening of this new nighttime spectacular and will feature special themed items including tees, fleece and coins.

So this June, when you visit Disney California Adventure park to see the new show, take a second and pop into some of our nearby merchandise locations and see what’s in store for you. I know that some of you might not be able to make it down to the Resort so soon, so if that’s the case, and you are interested in seeing or buying some of this new merchandise then be sure to check it out on www.DisneyParks.com/store in the coming weeks.

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Filed: Disney's California Adventure Park, Disneyland Resort

35 Comments 1 Reply

1

Charles on June 3rd, 2010 at 2:08 pm

I’m glad to see the artwork!

Will there be any WOC Glasses??

Also, I’m glad it has the ‘s at the end of Disney! I like the old “name” better.

2

Mike from CA on June 3rd, 2010 at 2:11 pm

Didn’t the park change names and logos? Why is the old logo still on the merchandise?

3

Fred from CA on June 3rd, 2010 at 2:12 pm

Very nice artwork! :)

4

Kohler on June 3rd, 2010 at 2:16 pm

Does anybody else notice that this has the old Disney California Adventure logo on it?? What’s with?!? I thought they changed it!!

5

Jim from AZ on June 3rd, 2010 at 2:18 pm

I notice on the logo that it says Disney’s California Adventure Park but I thought the official name was now Disney California Adventure, no ‘s and no Park. Just curious… can’t wait to make it out there to see the new show.

6

Mark on June 3rd, 2010 at 2:20 pm

I can’t wait for this!! It’s gonna be great!!!

7

Stephen on June 3rd, 2010 at 2:26 pm

Looking forward to the AP stuff Michelle!

8

Eric from CA on June 3rd, 2010 at 2:31 pm

Any chance of a soundtrack being released? It’d be great to get a copy of the music for the show!

 

Michelle Harker on June 3rd, 2010 at 7:04 pm

I’m so glad you’re excited about the art and the product. We are too! As for the soundtrack, there’s nothing in the works quite yet, but I’ll keep you posted.

9

Quentin on June 3rd, 2010 at 2:41 pm

Will the World of Color soundtrack be available as well?

10

Jennifer on June 3rd, 2010 at 2:50 pm

Thanks for posting some more World of Color news! My Mom and I have been looking forward to the new Wold of Color merchandise, especially the pins that are debuting this weekend. My family and I can’t wait for June 11th! It’ll be a busy day no doubt.

11

cheryl from CA on June 3rd, 2010 at 2:54 pm

will the soundtrack be available for purchase on the 11th?

12

Alan from NY on June 3rd, 2010 at 3:14 pm

If you read the post carefully, Michelle says, “These will be some of the last items with that look.” Meaning, these will be some of the last items with the *old* name and logo.

13

Don from CA on June 3rd, 2010 at 3:17 pm

Fingers crossed for the soundtrack!

14

olivia on June 3rd, 2010 at 3:23 pm

The new logo is most likely not on because the World Of Color stuff was made before the name change.

15

Ismael from CA on June 3rd, 2010 at 3:52 pm

she explains the deal about the logo on the second paragraph. The logo was just released and the merchandise probably went in production a time back so as the months pass the old logo will dissapear

16

Jessica from FL on June 3rd, 2010 at 4:09 pm

I wish this took place here in Fl. I would love to go. Will there ever be one in Orlando.

17

Kohler on June 3rd, 2010 at 4:17 pm

@ olivia- Then how do you explain the new logo at the end of the World of Color TV spot?

18

Phillip on June 3rd, 2010 at 4:59 pm

PLEASE PLEASE PLEASE release the soundtrack to the DIsney Store website!!!

19

Rindy on June 3rd, 2010 at 5:20 pm

Pretty!

20

John from FL on June 3rd, 2010 at 5:35 pm

Very nice. Too bad there isn’t a show like this at Walt Disney World. I know this show would fit perfectly in EPCOT’S, World Showcase Lagoon. Also, nice to see the ” ‘s ” is back.

21

Anabel on June 3rd, 2010 at 5:38 pm

I can’t wait to go see the show World of Colors. I will be going on June 12 yeah baby!!!

22

Thomas on June 3rd, 2010 at 5:39 pm

What are the odds of a sound track? I would snatch that up in a heartbeat!

23

Mary from KY on June 3rd, 2010 at 5:47 pm

This is beautiful! I definitely want a shirt or something with this logo!

24

Gianna from CA on June 3rd, 2010 at 6:00 pm

Beautiful logo! I bet it’s a beautiful show too!

I’m glad to finally know what this is as well! When we went to Disneyland back in March, my brother saw a test of this show from our hotel room at PPH. I’m glad to know he’s not crazy because I had no idea what he was talking about when he told me about it, LOL!

25

alberta on June 3rd, 2010 at 7:08 pm

I can hardly wait to see it in person!! looks so awesome…will be bringing my grand children and daughters this month and can’t wait..looking forward to a wonderful time!!

26

Steven on June 3rd, 2010 at 8:15 pm

I will be more than happy to pay to buy a soundtrack of the show!!! And believe me when i say a lot of people would too! Just letting you know if you need the incentive! :P

27

Karen on June 3rd, 2010 at 8:23 pm

#26 – Thanks for the “Sneak Peek”, Michelle!!

Due to the name and logo change, does this mean the shirts and things we have from DCA’s Opening Day will be worth more now? :D

28

Monni from NV on June 3rd, 2010 at 9:01 pm

This is absolutely Exquisite. This version of the Logo is simplistic yet it’s elegance clearly & uniquely captures the essence and global appeal of the show. It’s sad that someone felt the need to change it and now the conveyance is not the same. The show however is sure to be amazing none the less.

29

patrick on June 4th, 2010 at 7:57 am

I really hope a soundtrack is released for the show. It’s such a shame to have all these new entertainment offerings as of late and to not have a soundtrack released for them.

30

Darci on June 4th, 2010 at 10:25 am

I cant wait.

31

Denise on June 4th, 2010 at 11:03 am

I can’t wait! I go to The Park at least once or twice a month. I’ve been watching the progress for the past few years. They have the seating area done. I’ve been in the Wine Cellar and check out the movie & photos. It’s going to be beautiful!

32

Jeremy on June 4th, 2010 at 1:33 pm

I’m definitely very interested in purchasing the soundtrack when it is released!

33

Margaret from CA on June 4th, 2010 at 6:11 pm

I LOVE this artwork/logo…….This is gonna look GREAT on a t shirt…..that I’ll be wearing………WHILE I sit and watch the show……..!!!!!!!!!!!!!!!!!!!!

34

David from UT on June 10th, 2010 at 1:41 pm

Can’t wait to see all of the other artwork planned later this summer!!!! ; )

35

Julie from CA on June 12th, 2010 at 3:47 am

Thx for the annual passholder iformation on the goodies in the stores. Can’t wait to see the merchandise.

35 Comments