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Disney Launches Magic of Healthy Living

posted on September 30th, 2010 by Thomas Smith, Editorial Content Director, Disney Parks

First Lady Michelle Obama and Disney Channel Stars

Exciting news to share today from The Walt Disney Company. We’ve just launched a new initiative to help parents raise healthy, happy children called Disney Magic of Healthy Living. It’s a program encouraging smart eating and exercise through a year-long series of inspiring public service announcements featuring First Lady Michelle Obama and some Disney Channel stars, including Nick Jonas and Brenda Song. Here’s a first look:

One of the big highlights of the program will take place right here at the Walt Disney World Resort. Children will be able to compete in a national essay contest to write about their ideas for living a healthy life at home, at school or in their communities. The contest will be open to kids ages 8 to 14 on October 21, 2010, and entries can be submitted through December 1, 2010. Fifty winners will be invited to Disney Magic of Healthy Living – The Weekend event at the Walt Disney World Resort. For more information about the contest, visit

Disney Magic of Healthy Living Online

Disney Magic of Healthy Living is also online. We’ve launched two new dedicated websites:

  • will engage children about healthy living. Disney stars will help children learn everything from the latest dance move to easy snacks they can make after school.
  • will offer ideas and resources for parents. You’ll have access to a number of resources to help make healthy living for the whole family – from meals to articles from leading experts.

And the initiative will include a $1 million contribution from Disney to help build play spaces and gardens in 10 underserved communities nationwide. Disney will be working with KaBOOM!, a renowned non-profit organization with the vision of creating a great place to play within walking distance of every child.

Check out one of the new websites today and let us know what you think.

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David on September 30th, 2010 at 9:54 am

Bravo! As a father of two young daughters, I struggle every day trying to install the values of healthy living in them. I applaud the efforts of First Lady Michelle Obama and Disney in raising awareness to this issue. Kudos!


Anonymous on September 30th, 2010 at 10:57 am



Catherine on September 30th, 2010 at 10:58 am

Just reposted at missioncleankids We can’t wait to use the resources to help our community!


Jennifer from VA on September 30th, 2010 at 10:59 am

Hopefully this will roll over into more healthy snack and meal options in the parks!


Chris on September 30th, 2010 at 11:24 am

This is so cool, and what a great idea! I was thrilled last week when I was in the Magic Kingdom and saw fresh fruit being sold in Tomorrowland. We all need more healthy alternatives, and I think it is great that Disney is heading this up.


Anonymous on September 30th, 2010 at 12:34 pm

How about nutritional information on park food? I want to know calorie / fat gram counts so I can make better decisions on park food.


Nancy on September 30th, 2010 at 3:14 pm

Absolutely agree that the first place to start is in the Parks!! The first time we were there my oldest (4 at the time) refused the children’s menu because he said “too many fats & oils” (which he was learning in preschool! I do understand it is difficult to feed large numbers of people efficiently, however perhaps the following could be tried: Instead of hamburgs & hot dogs, have a sandwich shop (whole grain breads, lean meats, fresh fruits & veggies), reduce chips & fries & substitute a fruit cup for free, et and smaller portion sizes. Love you Disney & glad you are working to help keep kids healthy


Anonymous on September 30th, 2010 at 3:33 pm

this is very good


Amber on October 1st, 2010 at 10:14 am

This is a great addition to the strides Disney IS making at WDW. The availability of carrots as a FREE option to french fries, whole grains & veggie burgers, creative salad options & SmartWater at many quick service locations have really made a difference in our dining habits at the parks. Keep up the great work!


Danielle from PA on October 21st, 2010 at 4:42 pm

I think that it is a great idea. Hopefully it will promote healthy eating to the younger generation.