Spaceship Earth at Epcot

Survey: What Makes Family Vacations Memorable?

posted on September 23rd, 2010 by Thomas Smith, Social Media Director, Disney Parks


Today in New York City, Chairman of Walt Disney Parks and Resorts Tom Staggs shared new plans for the Parks, Resorts and Disney Cruise Line in 2011.

Leading up to today, Disney Parks commissioned the most comprehensive survey on vacation memories ever undertaken. Travel trend watcher Ypartnership surveyed 3,600 Americans and Canadians about what makes today’s family vacations memorable for both parents and children and there’s some interesting findings we can share with you now:

Survey: What Makes Family Vacations Memorable? Survey: What Makes Family Vacations Memorable? Survey: What Makes Family Vacations Memorable?
  • Nine out of 10 parents said they planned their vacations with the express hope that they would result in a lasting family memory.
  • More than two-thirds of family travelers say they think back “often” or “very often” on their favorite vacation experiences.
  • Digital photos represent the most popular way to memorialize vacation memories today, cited by 82 percent of respondents.
  • The most positive vacation memories are associated with vacations that include both parents and siblings.
  • Traditional photo albums remain the preferred method of sharing vacation memories, but 45 percent of family vacationers now post vacation content on social media sites.
  • One out of five family travelers share the events that make the memories “real time” as they actually occur.

Here’s an interview with Ypartnership CEO Peter Yesawich who shares more insight into some vacation memory trends.

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Filed: Disneyland Resort, Walt Disney World Resort

9 Comments

1

Kevin from NJ on September 23rd, 2010 at 2:28 pm

Don’t know what to say here. I thought most of this was a given.

2

Chris on September 23rd, 2010 at 3:20 pm

LOL, Kevin! :-)

3

Kevin on September 23rd, 2010 at 3:54 pm

Just sayin’….lol ºoº

4

Chris on September 23rd, 2010 at 4:18 pm

No seriously, you summed it up. Ha!

5

tabitha on September 23rd, 2010 at 6:21 pm

wow it took 3,000 people to survey to figure that out. amazing.

6

Daniel on September 23rd, 2010 at 8:24 pm

Disney isn’t the same as any other company. It was built on such an amazing concept by an amazing man that new exactly what he was doing. This seems to have been lost through the years. The company should not be following market trends or conducting surveys or using statistics to justify a new marketing campaign or attraction. The Imagineers should be allowed to create new and unique attractions that have great a great story and theme that will speak for itself and will draw in the crowds.

7

nicholas from OH on September 23rd, 2010 at 11:07 pm

Hope the Mouse did not spend to much money on this. What about couples without kids? We dont have memories going to WDW. I been there four times in one year with my wife and we have no kids i guess we dont count. By the way we are from Ohio.

8

Chris on September 24th, 2010 at 11:41 am

I am in the same boat as you Nicholas. Partnered, but no kids, and we love and go to Disney all the time. But sometimes, I wonder if Disney would RATHER we go to Universal…

9

kim on September 25th, 2010 at 4:02 am

yep no kids, i travel with my partner on all trips to Orlando, but even if we went with our nephews i really don’t like the idea of the Castle being used as a backdrop for fotos, just too tacky for words

9 Comments