Mickey's Toontown at Disneyland Park

Ear Hats Off to the Holidays at Disney Parks

posted on July 18th, 2011 by Steven Miller, Merchandise Communications Manager


Dumbo Ear Hat Ornament from Disney Parks Merchandise

Despite living in Florida for more than a decade, I sometimes forget just how warm the summer can get. I enjoy summer, especially when I’m eating a Dole Whip on the shores of Disney’s Polynesian Resort (ah, a little daydreaming). Since the nearest Dole Whip is too far away, I made a modest attempt to cool down by speaking with Aaron Babcock, associate product developer for seasonal merchandise. In his world, things are always cool. Of his many responsibilities, Aaron spends time dreaming about the Christmas holiday season. He candidly told me that decorating his home for the holidays takes three weeks. Wow! I’m lucky if I spend three hours decorating. Aaron gave me a sneak preview of some new holiday ornaments coming in October, but first I asked why he loves the holidays.

“I love the holidays as people are genuinely happier at that time of the year,” explained Aaron. “It’s fun being the product developer for seasonal merchandise as I’ve found that many people love the holidays as much as me. People are never in a bad mood when visiting my merchandise showroom.”

Character Ear Hat Ornaments from Disney Parks Merchandise

It’s easy to find Aaron’s showroom in my building; it’s decorated like it’s mid-December. Festive ornaments line the walls of the showroom including new Disney ear hat ornaments that are coming in October. As you may recall from previous Disney Parks Blog posts, the Disney ear hat is an icon at Disney Parks (who remembers their first pair of Mouse Ears?) Aaron said the idea for the ear hat ornament program started differently.

“I originally wanted to feature all kinds of Disney hats as ornaments,” continued Aaron. “During creative reviews with the development team and leadership, we decided to focus on the ear hat only. The shape has such potential and we realized we could have a lot of fun with it.”

Wedding Ear Hat Ornaments from Disney Parks Merchandise

Aaron understands the power of a blank canvas; he was instrumental in launching Vinylmation back in November 2008. He also said that some of the ear hats will be open edition (such as the wedding-themed hats). Other hats may be limited edition with an occasional hat sold exclusively via the Disney Parks on-line store.

With the focus narrowed, Aaron turned to Disney Design Group artists to create their magic. While some artwork was inspired by existing Disney ear hats, Aaron said a lot of it will be unique. I spoke with character artist Costa Alavezos, who has been creating artwork for seasonal merchandise for about 14 years! He said the trick to my favorite ornament, Dumbo, was finding icons to tell classic story on a three-inch ear hat.

Ear Hat Ornaments from Disney Parks Merchandise

“I’ve drawn Dumbo for years,” explained Costa. “Besides his eyes, trunk and ears, I used his hat and the black feather which Dumbo holds while flying. Both items are iconic and help tell Dumbo’s story. I like how the sculpted elements turned out on the ornament. We are pushing design boundaries with each of the ear hat ornaments. I hope they will make someone smile this holiday season.”

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Filed: Disneyland Resort, Walt Disney World Resort

13 Comments 3 Replies

1

Jason on July 18th, 2011 at 11:08 am

My wife collects all types of ornaments and with our going to Disney this Christmas season, these will be a must buy. When will these be available for purchase?

2

Rosemary on July 18th, 2011 at 11:08 am

Any idean when these are going to be released? They look great.

3

Rosemary on July 18th, 2011 at 11:09 am

Sorry, for typo, any idea when these are going to be released?

4

Michael on July 18th, 2011 at 11:10 am

These look amazing, especially Dumbo and Peter Pan! Any word on a timeline for their release?

5

Steven Miller on July 18th, 2011 at 11:28 am

The Disney Ear Hat ornaments are due to arrive in October 2011.

6

Josh from MD on July 18th, 2011 at 1:34 pm

These are awesome! I can’t wait to add a few to our Christmas tree this year.

7

Heather from NJ on July 18th, 2011 at 2:32 pm

Does anyone know about how much these are going to be?

 

Steven Miller on July 18th, 2011 at 3:26 pm

@Heather – Aaron told me that the hats will retail for $18.95 each.

8

erin from NJ on July 18th, 2011 at 9:55 pm

These are amazing!!! Great work! Can’t wait to start my collection.

9

Tiffany on July 20th, 2011 at 10:51 am

What a dream job Aaron has! He gets to think about Christmas AND Disney all year long!

I have a Disney themed Christmas tree, complete with Mickey Sorcerer’s hat topper and a monorail that rides beneath it, that these will look great on!!

10

Christian on July 20th, 2011 at 6:00 pm

These are definitely a must have for my tree, especially the Dumbo ornament. What if these were turned into real ear hats? Just a suggestion XD

 

Steven Miller on July 20th, 2011 at 6:59 pm

@Christian – Stay tuned :-) I’m currently writing an article about some new Disney Ear hats that I think you will love. Dumbo just happens to be one of them. They are part of a new collecting coming in October. You can see the Figment one in this article: http://disneyparks.disney.go.com/blog/2011/05/new-figment-merchandise-coming-to-disney-parks/

The bride and groom hats also exist: http://disneyparks.disney.go.com/blog/2011/01/disney-merchandise-for-living-happily-ever-after/

I’m so glad you like the ornaments. Aaron and Costa have been very thankful to see the positive comments.

11

Ashley on July 22nd, 2011 at 12:21 pm

Are these going to be available online also or just in the parks?

 

Steven Miller on July 25th, 2011 at 10:08 am

@Ashley – I spoke with Aaron who confirmed that almost all of the ornaments will be offered on the Disney Parks on-line store as well: http://www.DisneyParks.com/Store

12

Tracy from WA on July 25th, 2011 at 9:44 am

I’ll be at WDW for Christmastime and I know what my souvenier money will be spent on! Love these.

13

david on July 25th, 2011 at 9:15 pm

These ornaments are already making me smile! My daughters have their favorites and so do I! My wife is wondering if there will be one that is pooh themed. I should say she is hoping there is! Each year we look for a new Disney ornament for each family member to put on the tree. Looks like we have found them for this year! Thanks Steven, Aaron and Costa!

13 Comments