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Donald and Daisy Greet Guests During the Mickey's Once Upon A Christmastime Parade at the Magic Kingdom Park

Vintage Walt Disney World: A ‘Cruise’ Through Disney History

posted on July 28th, 2011 by Nate Rasmussen, Archivist, Marketing Resource Center


I have a confession to make – I’m on vacation. And not just any vacation, a Disney Cruise Line vacation sailing in the Mediterranean aboard the Disney Magic! In honor of being on the ship, I wanted to post something about Disney Cruise Line and as it just so happens, July 28 is also the day the Disney Magic was christened at the Disney Cruise Line Terminal in Port Canaveral, Fla.

I thought it would be fun to take a look at some ads that ran even before the launch of the Disney Magic. We knew how fun our cruise ships would be, but how do we convey that message to consumers? With the help of some famous Disney friends, of course!

Vintage Disney Cruise Line Ad Vintage Disney Cruise Line Ad

The ads informed guests of the world-class entertainment, fine dining and special fun for kids waiting aboard the Disney Magic. They also introduced our new private island, Castaway Cay.

Vintage Disney Cruise Line Ad Vintage Disney Cruise Line Ad

Of course, I’m sure once I disembark from the Disney Magic in a few days, I’ll be figuring out just how quickly I can return for another cruise. As luck would have it, Disney Magic will be sailing on cruises to The Bahamas and Canada/New England Coast from New York, as well as the Western Caribbean from Galveston, Texas, in 2012. Bon Voyage!

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Filed: Disney Cruise Line, Disney History

3 Comments

1

Edward from NY on July 28th, 2011 at 9:40 am

Just got off the Disney Wonder on Tuesday from an amazing Alaskan cruise. Disney Cruise Line is the best!

2

Scott from NY on July 28th, 2011 at 9:48 am

My first thought was “Castaway Cay doesn’t actually look like Mickey”, I guess the copywriter and I are like-mined. Its still a neat image though. I love Castaway Cay. If you need any volunteers to be cast-away there, I’m your man!

3

Gabriel from São Paulo on July 28th, 2011 at 12:03 pm

I went on the second voyage of Disney Dreams this year. Now I’m planning to do the same when Fantasy come out! Disney Cruise Line it’s Fantastic.
Just one recommendation PLEASE start selling the red pillow from the cabin, everyone wanted to buy it!

3 Comments