How, exactly, do you get 20,000 employees to deliver an exceptional customer experience?
You can start by looking to Disney, which is exactly what the NFL’s Super Bowl team is doing in preparation for the big game taking place in Indianapolis in February. As Frank Supovitz, senior vice president of events for the NFL, said to USA Today this week: “Nobody’s better at it in the world than Disney. You see that any time you go to their theme parks. They’re very customer-oriented.”
Disney Institute is in the second phase of a three-part engagement with Supovitz and his Super Bowl team to help implement Fans First, an initiative designed to improve the fan experience – from airport, to parking lot, to stadium seat and back. The secret lies in the upfront training. Everyone (from manager to front-line worker) has to be on the same page and has to have the same customer-focused goal. It’s similar to the approach we use in Disney Parks around the world.
The end goal? Make all Super Bowl fans feel like VIPs.