Year after year, our Product Development team goes back to the drawing board working closely with our talented team of artists from Disney Design Group to come up with creative ideas for exciting new merchandise. So what have they come up with for this year? Formally known to us as the Letters Program, you’ll find the names for Disneyland park and Magic Kingdom filled with character this year – quite literally. Take a look!
This art or a variation of it will appear on T-shirts, hoodies, headwear, tote bags, frames, magnets, license plate holders and drink ware, among other fun souvenir items.
I caught up with the product developer for this fun new merchandise, Summer Bloomfield, who had this to share on how the magic of this artwork came to life. “I think at some point we all want to be a kid again. Visiting Disneyland and the Magic Kingdom allows you to do just that, even if it’s just for a few minutes, hours or even days,” said Summer. “We wanted to encompass many of the favorite icons, characters or memories that we know people will remember. What better ways to represent the parks than with pirate ships, castles, attractions and of course, characters?”
Which character or icon best represents your last visit to one of our Disney Parks?
16 Comments 2 Replies
Samantha on February 16th, 2012 at 7:29 pm
love the design!
Mark from CA on February 16th, 2012 at 7:38 pm
It is always a good thing when you make different designs for each park and not lump them together as one. Would also like to see a design with elements that are unique to each park worked in also.
Dean on February 16th, 2012 at 7:44 pm
Tron Legacy was a big one. As well as Toy Story 3.
Nicole on February 16th, 2012 at 8:20 pm
This is a great design. I can’t wait to get some of the Disneyland souvenirs. Any idea when these will be released?
Michelle Harker on February 17th, 2012 at 11:36 am
Nicole, quite a few items are currently available with these designs, so be sure to stop by Emporium, World of Disney and other select locations to find these new designs.
Janet on February 16th, 2012 at 8:29 pm
Very nice.
Kim on February 16th, 2012 at 9:15 pm
Mickey AND Stitch – you know I’ll be buying!
Chris on February 16th, 2012 at 10:50 pm
I just brought a pair of the Disneyland shirts back for my kids and they absolutely LOVE trying to identify each of the characters hiding in the letters. Great work!
Amy on February 17th, 2012 at 1:19 am
I think this is gorgeous and an innovative idea! It really encompasses all that is Disney and will be a precious keepsake for all who purchase it. I can’t wait to get my hands on some of that merchandise! Thank you!
Christopher on February 17th, 2012 at 7:29 am
Icon: Cinderella’s Castle. I was a WDW College Program Cast Member who worked behind the castle in Fantasyland.
Shannon on February 17th, 2012 at 10:57 am
Love this new design; can’t wait to buy it. Will they have the letters for Animal Kingdom? It’s my favorite park.
Michelle Harker on February 17th, 2012 at 11:49 am
Hey Shannon, I’m so glad you like the design. As of right now, it has only been developed for Magic Kingdom and Disneyland park. But Animal Kingdom park is one of my favorites too.
Amy on February 17th, 2012 at 1:35 pm
Now if only we could get individual prints of each letter so we could use them to spell out our last name, or a kids name for their room-it would be so cute!!
Kelly on February 17th, 2012 at 4:27 pm
Mickey is my favorite Parks character…and I am glad to see him well represented as the first letter of each graphic 8(:-D
David from CA on February 18th, 2012 at 12:53 am
“Letters Program” so thats what it was called years ago, I always loved this design … my frig will be so happy with the new ones to join the ones from @ 2000? on it now!
Catherine on February 18th, 2012 at 10:20 am
Hi Michelle!
Hoping & keeping fingers, toes & eyes crossed that this new design will be included on a denim jacket also!
Cathi
Skip from FL on February 19th, 2012 at 12:39 am
#12 – Kelly
Is Minnie your second favorite character?
She is on the opposite end of both.
Denise on February 26th, 2012 at 3:47 am
Hi Michelle,
I too would love to see this cute design on a denim jacket.
Please, please, please.
16 Comments