I know I saw many of our Disneyland Resort Annual Passholders at the Disney California Adventure park Merchandise Showcase just last month, and I can tell you, there was a lot of buzz about the Champions Custom Speed Shop and Ramone’s Low n Slow merchandise. From work shirts, t-shirts and headwear to a vintage leather racing jacket, fans were “geared up” quite literally, as they eagerly await the opening of Cars Land in Disney California Adventure park on June 15.
I had the fortunate opportunity to catch up with Design Manager Dan Howard and Designer Tyler Dumas, both from our Disney Design Group, who gave me some insight on what it was like to create these amazing new programs and where they drew their inspiration from.
“We developed a partnership with the team from Pixar and John Lasseter. They provided us with such great creative direction – how they thought about the storyline – giving us the opportunity to bring this highly themed merchandise to life,” says Dan. Tyler shared that “this collaborative effort and focus on the details allowed us to provide authenticity to the car culture that exists out there, and it really shows in the nuances of this product.”
So how about a look at a few more items that you’ll find this June at Ramone’s House of Body Art, including the Champions Custom Speed Shop work shirt, checkered flag “head to head” hoodie, specially themed drinkware, a magnet set, journal, keychain and more?
I know that’s a quick look, but I hope you enjoyed it. I’m really anxious to see the stores for myself and I bet you are, too. So keep watching the Disney Parks Blog, because there’s so much more to share with you as we race towards opening day.
Check out these posts for more Disneyland Resort merchandise news: