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Sorcerers of the Magic Kingdom Power Up Shirts Arriving in Mid-October

posted on October 2nd, 2012 by Steven Miller, Merchandise Communications Manager


New 'Master Sorcerer' Sorcerers of the Magic Kingdom Power Up Shirt

Apprentice sorcerers will soon have another way to power up when battling the Disney Villains during the Sorcerers of the Magic Kingdom role-playing game. Four new T-shirts will be coming to select locations at Magic Kingdom Park in mid-October. I first mentioned these shirts during the live chat with Imagineer Jonathan Ackley in June. I recently caught up with Jonathan to ask about their development.
New Sorcerers of the Magic Kingdom Power Up Shirts for Men and Women

“I’m super excited for these shirts,” exclaimed Jonathan. “The Walt Disney Imagineering team has been working with product developer Summer Bloomfield for the past few months to create shirts that would assist with game play. There will be shirts for women, men and young sorcerers in training.”

Jonathan continued by explaining how the shirts work during the experience.

“When guests wear one of these shirts while adventuring, their spells will hit with maximum force,” he explained. “Although this does help with the harder levels of the game, it doesn’t mean they will win instantly. Guests will still have to know the correct cards to play against each villain, but all their spells will cast at ‘Master Sorcerer’ power level.”
New Sorcerers of the Magic Kingdom Power Up Shirt for Kids

Once released, the shirts will be carried at Emporium and Uptown Jewelers on Main Street, U.S.A.; Sir Mickey’s in Fantasyland; and Frontier Trading Post in Frontierland. At this time, there are no plans to carry the shirts via the Disney Parks online store. There are, however, immediate plans for me to get one for my son. I know he’ll love wearing the Sorcerer Mickey shirt when we visit Magic Kingdom Park!

Read more about Sorcerers of the Magic Kingdom in the posts below:

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Filed: Magic Kingdom, Walt Disney World Resort

16 Comments 4 Replies

1

Brian on October 2nd, 2012 at 2:32 pm

Come on, Steven. We know you’re buying it for yourself.

Nice looking shirts and a clever idea.

2

Daniel on October 2nd, 2012 at 2:42 pm

Any word on sizes available? (Since as a big guy I sometimes have problems finding shirts I can wear)

 

Steven Miller on October 3rd, 2012 at 1:23 pm

@Brian – That’s funny :-) Thanks for the feedback.

@Daniel – I spoke with Summer who said the sizes offered would be small to 2XL. Please note that the shirts were released at Magic Kingdom on Monday, October 8.

3

Adrienne on October 2nd, 2012 at 3:08 pm

Steven,
Thanks for posting this – it is really exciting! Unfortunately we were just there last weekend and will not have the chance to experience this first-hand for a while.
As a technology writer, I am curious about the tech that makes this magic happen. Any details you could share with us?

 

Steven Miller on October 3rd, 2012 at 1:34 pm

@Adrienne – I’m glad to hear of your interest. I guess I could say it’s powered by magic and pixie dust :-) I wasn’t involved with the creation of the interactive experience or the merchandise (my role specializes in telling stories about the merchandise we offer). There are two different items on the Disney Parks Blog that may help:

http://disneyparks.disney.go.com/blog/2012/02/video-walt-disney-imagineering-talks-sorcerers-of-the-magic-kingdom-game/

http://disneyparks.disney.go.com/blog/2012/06/live-chat-talk-in-park-gaming-with-imagineer-jonathan-ackley/

If you need additional information, I would invite you contact our media relations department who may be able to better assist you with the technical questions you may have.

4

Elizabeth on October 2nd, 2012 at 3:11 pm

will the master sorcerer shirt be available in women’s sizes?

5

Rob from WA on October 2nd, 2012 at 3:27 pm

What a cool idea. I hope they add them to the online store soon. We won’t be able to get back to WDW until 2014, but I’d like to buy the shirt in advance of that trip.

 

Steven Miller on October 3rd, 2012 at 1:35 pm

@Elizabeth – Unfortunately, there will not be women’s sizes available for that shirt.

@Rob – There are not plans for the shirts to be added to the online store at this point. Sorry.

6

Andrew on October 2nd, 2012 at 3:39 pm

Why are these shirts and the booster sets not sold in the Disney Online store? Will they ever be sold there?

 

Steven Miller on October 3rd, 2012 at 1:36 pm

@Andrew – The booster packs may eventually make their way to the online store. I unfortunately don’t have an date/time when that will happen. The shirts are not planned to be carried via the online store.

7

Crystal from VA on October 2nd, 2012 at 4:30 pm

Even if I’m not playing the game I’ll be wearing that Mistress of All Evil shirt! Beautiful!!

8

Allie on October 2nd, 2012 at 5:20 pm

These are AMAZING! I’m a big fan of SOMK, but even if I wasn’t, I’d still need these shirts! :) They’re so cool! And the technology is so clever, too.

9

Philip on October 2nd, 2012 at 5:58 pm

These new shirts look great.

I hope that a whole new series of spell cards will be announced soon as well–that way, we will all have even more fun and often humorous spells to use to defeat the villains and protect the Kingdom. :)

10

Stef on October 2nd, 2012 at 6:02 pm

An interactive t-shirt? That is AMAZING!!!

11

Becky on October 3rd, 2012 at 1:50 pm

I hope they are available to order because I would love to get them for my boys for Christmas to help announce our trip to them!! they loved Sorcerer’s of the Magic Kingdom last year!!

12

Rochelle on October 4th, 2012 at 2:17 am

What is the largest size for the womens cut shirt? Any idea how much these shirts will cost?

13

Jenifer on October 4th, 2012 at 2:25 pm

not knowing how the shirts will work with the portals, any idea how durable that method will be (will they have to be carefully washed)?

will the shirts be available in colors other than black (which gets really hot really fast at the park)?

other than that, they look awesome :)

14

William from MD on October 5th, 2012 at 3:41 pm

I was wondering, will the Sorcerer in Training shirt come in adult sizes as well? My wife just loves Sorcerer Mickey and that shirt would be perfect for her

15

Heather from TX on October 8th, 2012 at 10:02 pm

Got mine this morning! Love it! Thanks so much for the variety of sizes and styles, thinking of heading back over to get the “Mistress of All Evil” shirt.

16

Chris on October 9th, 2012 at 1:52 pm

These are super cool. I really need to get back to WDW…it’s been far to long.

I think I may have asked this before on another post, but do you know if there are plans to bring SOMK or other interactive games like it out to the west coast for those of us who generally attend DLR and not WDW?

16 Comments