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First Look: Beautifully Disney for Disney Parks

posted on February 20th, 2013 by Erin Catalano, Merchandise Communication Specialist, Walt Disney World Resort


Allow us to captivate your mind and take you on a journey with the essence of Beautifully Disney, a new collection of cosmetics and beauty products coming exclusively to Disney Parks.
“Beautifully
Beautifully Disney defines timeless beauty through collections of fairytale nostalgia, unlocking harmonious colors. Through the collections of this new and enchanting line, it is the goal to keep guests romanced by the contrast of mysterious yet inviting colors and sparkle to experience modern recreations of our most beloved and treasured Disney characters. Beautifully Disney is sure to bring out the sheer brilliance of your inner most beauty. The character inspired collection is the first of its kind for Disney Parks and has been developed to evoke the spirit, beauty, and fantasy of all things Disney.

Beautifully Disney is for guests who are drawn to gorgeous, wearable, high quality colors, and love to experiment with the latest products, pigments and trends. It has been developed for guests that are inspired by the timeless beauty of our Disney characters, and the diverse stories they represent.

Beautifully Disney provides a rich color collection for lips, eyes, and nails at an exceptional quality level. Through character and storytelling on the cosmetic packaging, guests will be able to choose from their favorite films and characters in various moods. The range will provide a broad expanse of classic colors as well as some fashion forward trend colors that are complementary to the spectrum of skin tones. Coordinating cosmetic bags and beauty tools will round out the initial Beautifully Disney offering to create a truly immersive beauty statement.

I spoke with the merchandiser for Beautifully Disney, Lisa Bergman, to learn more about the new, Beautifully Disney collection. “Beautifully Disney was developed for guests of all ages that love to experiment with colorful makeup and the latest trends,” explained Lisa, “With each season, we will release new collections and palettes to bring a vast assortment of beloved Disney characters, plus fashion forward colors and trends into guests everyday beauty regimen,” said Lisa.

Keep an eye out on the Disney Parks Blog for more information about Beautifully Disney, the premiere events, and a special Beautifully Disney purchase with the purchase taking place on March 2 at the Disneyland and Walt Disney World Resorts!

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17 Comments 7 Replies

1

Andrew on February 20th, 2013 at 11:39 am

So I have to ask, I bought my wife the Cinderella collection from Sephora makeup company. How does this compare to that?

 

Erin Catalano on February 20th, 2013 at 3:37 pm

The Beautifully Disney collection is comparable to the Sephora collection in terms of excellent quality and its long lasting, wearable formula. As Beautifully Disney grows, our color collections will remain and will build on top of one another so that Guests can mix and match their favorite characters to wear day-in and day-out.

2

Nicolette on February 20th, 2013 at 11:45 am

This sounds like something I will have to have!! Can the purchase with purchase coming March 2 be done over the phone with Disneyland Merchandise? Can’t wait for more details and pics!!!

 

Erin Catalano on February 22nd, 2013 at 3:48 pm

Hi Nicolette – Sorry for the delay, I’ve been working on getting you the correct information! I was informed this afternoon that while Beautifully Disney will be available via Walt Disney World Mail Order (877-560-6477) the purchase with purchase will only be available in the Parks.

3

Lori on February 20th, 2013 at 11:45 am

I love it! Mickey & Minnie are always “Adorable”. I can see them in formal ballroom like attire as well. When its Disney, everything is beautiful ~

4

Heidi from NC on February 20th, 2013 at 11:46 am

Are these cruelty-free products? organic?

 

Erin Catalano on February 20th, 2013 at 3:37 pm

Beautifully Disney is cruelty-free and is not tested on animals.

5

Lisa on February 20th, 2013 at 11:51 am

Awesome! I love this concept! I do have the Vintage Minnie Mouse nailpolish set that came out through OPI and I love wearing my Disney that way! Is there any way that this line of cosmetics may come to the Disney Store online? I, unfortunately, will not be back to Disney for many years. :(

 

Erin Catalano on February 20th, 2013 at 3:38 pm

I’m glad you’re as excited about the new beauty line as I am! Select items from the Beautifully Disney collection will be available online at DisneyParks.com/Store beginning in early March.

6

Michelle from FL on February 20th, 2013 at 11:53 am

I’m VERY excited about this and looking forward to trying this new line!

7

Laura on February 20th, 2013 at 12:01 pm

I can’t wait for this! I was a huge fan of the Venomous Villains collaboration Disney did with Mac, but this sounds even better! I hope it’s in shops when I’m visiting in April!

 

Erin Catalano on February 20th, 2013 at 3:39 pm

You are going to love Beautifully Disney! I’ve had the opportunity to experiment with some of the colors and they are fantastic! I can’t wait to show you more! And don’t worry; the first collection from Beautifully Disney will still be in stores when you visit in April!

8

Laura on February 20th, 2013 at 12:03 pm

I can’t wait for this! I hope it’s in shops when we visit in April!

9

Diane on February 20th, 2013 at 4:18 pm

They sound amazing I cant wait for it …

10

Jaime on February 20th, 2013 at 4:58 pm

so what I am hearing is the WOMEN have a bibbity bobbity boutique ‘specially for them. You know for those who are to grown up now to do the little girl thing but still want to be a princess.

11

Jindy from CA on February 20th, 2013 at 7:07 pm

I went crazy for the Villains MAC collection and am looking forward to this line now!

12

Nicole on February 20th, 2013 at 7:35 pm

I am so thrilled about this! As a Disney fangirl and girly girl to boot I will be clicking over to Tren-D in my heels. Can’t wait to hear more!

13

Sharon on February 21st, 2013 at 12:01 am

do we know who is manufacturing the collection?

14

Laura on February 21st, 2013 at 6:52 am

Thanks for replying Erin! Do you know yet where in Disney it will be sold? Just so I don’t miss it! Thanks!

 

Erin Catalano on February 22nd, 2013 at 3:50 pm

The flagship for Beautifully Disney at Walt Disney World will be Tren-D at Downtown Disney Marketplace and Disney Vault 28 at Disneyland.

15

Angela from BC on February 21st, 2013 at 12:54 pm

Please tell me these will be available mid-May in Disney World! I’m so excited for these!!

 

Erin Catalano on February 22nd, 2013 at 3:53 pm

Yes, Beautifully Disney will still be in stores when you visit in May!

16

Jessica on February 21st, 2013 at 7:09 pm

I’m going to be in Disney World on March 2nd!!! I’m going with my family to celebrate my 30th birthday Where do I find Beautifully Disney? I’m so super excited right now!

17

regla on February 22nd, 2013 at 8:45 am

i just read that it would be available at Tren-D in Downtown Disney…is that the only location meant by Walt Disney World Resorts?

i was so excited since i’ll be at MK when it premieres and now i know i’ll miss it…

17 Comments