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Sweet and Cozy Hats Join ‘Year of the Ear’ on April 1 as Part of ‘Limited Time Magic’ at Disney Parks

posted on March 29th, 2013 by Steven Miller, Merchandise Communications Manager


This week, we continue our “Year of the Ear” celebration as part of “Limited Time Magic” with the release of two new hats. In recent years, the headwear team has designed some unique hats inspired by things found at Disney Parks. Some of my favorites include the hats that look like Disney characters or the hats inspired by pavilions from World Showcase at Epcot. On April 1, these new sweet and cozy hats join my favorites list. I asked Disney Design Group artist Mark Seppala how he created the strawberry ear hat.

“I took photos of four different strawberries to design this hat,” explained Mark. “After merging the four photographs, I rendered the image to get the final art. The ear hat looks wonderful; it exceeded my expectations. Spring is a great time for enjoying strawberries, so we thought this hat would make a nice addition to the Epcot International Flower and Garden Festival.”

My son and I love the chocolate, caramel-covered strawberries from Karamell-Küche in the Germany Pavilion at Epcot. I snuck a quick photo of him wearing this hat, which we’ll both need during our next strawberry eating excursion.

On April 1, look for this hat in select locations at Epcot, including the Festival Center located between Mission: SPACE and Universe of Energy.

My other new favorite hat was inspired by the Cozy Cone Motel in Cars Land at Disney California Adventure park. I first enjoyed some of their delicious treats last summer during a vacation in California (churro bites for the win!).

Several Disney Design Group artists, including Brian Blackmore, Mark Seppala and Mike Posluszny, collaborated on the design. They used elements from the awesome neon sign like the motel logo and the “Zs.” I convinced my fellow Disney Parks Blog author Erin Catalano to let me photograph her wearing the hat (she was a good sport and now I owe her one).

Look for this hat starting April 1 at Sarge’s Surplus Hut in Disney California Adventure park.

You can find updates on our latest extra sprinkle of pixie dust on our web page, or join the conversation on Twitter using hashtag #LimitedTimeMagic.

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11 Comments 5 Replies


Daniel from FL on March 29th, 2013 at 12:40 pm

Wow! Now there is no doubt that Erin really can wear anything and still look great.


Stacy from CA on March 29th, 2013 at 1:09 pm

I think the strawberry ear hat is already available. They were at the Epcot Flower and Garden Festival Center on the first day of the festival.


MORGAN on March 29th, 2013 at 6:04 pm

We tried to purchase these hats while at the Flower and Garden Festival on the 16th of March and were told by CMs that they had all been boxed up to be shipped out to other parks (international). Are they really available now?


Steven Miller on March 30th, 2013 at 11:07 am

@Morgan – I’m sorry for the confusion. There were some hats introduced at the very beginning of the festival. Additional orders arrived so we are releasing them April 1. There are no plans to carry these hats at other Disney Parks at this time. I’ll follow up with the Epcot team to ensure they are aware. If you are interested, you may want to try contacting our Merchandise Guest Services team. They may be able to assist you. Please reference this item number – 400007060012. You can find their contact info in this article:


Kevin on March 29th, 2013 at 6:14 pm

I know this is a bit off topic, but when will WDW have a Vinylmation Trade Night?????


Steven Miller on March 30th, 2013 at 11:11 am

@Kevin – I don’t have any updated information at this time. Please stay tuned to as we share any information about trading nights once known.


Nicole on March 29th, 2013 at 10:19 pm

Can we get the strawberry earhats here in California? We like strawberries too!


Steven Miller on March 30th, 2013 at 11:12 am

@Nicole – I don’t know of plans to carry the hat in California.


Jeremy on March 30th, 2013 at 3:26 am

That cone hat will be mine April 1st. ITS BEAUTIFUL.


Jimmy on March 30th, 2013 at 9:42 am

Do you have an item number for the strawberry ear hats and will they be available to purchase online or by phone?


Steven Miller on March 30th, 2013 at 11:13 am

@Jimmy – Here is the item number for the strawberry hat – 400007060012. The hat will not be offered via the Disney Parks online store. You may try contacting our Merchandise Guest Services team.


Sarah on March 30th, 2013 at 10:46 am

We asked about them yesterday and were told they have been pulled and will be using them for another event/time. Since we will be here until April 6 I hope it is true and come April 1st we will be able to find them. Keeping my fingers crossed :)


John on March 30th, 2013 at 10:12 pm

i started collecting ear hats,about ten years ago.i have both oswald
hats.and have one from the 25 anniversary of wdw was there on the day.mickey glove the cozy cone,very cool.and strawberry is
great.cant wait for more star wars!!!


Amanda on March 30th, 2013 at 10:34 pm

I hope the cone hat either comes to WDW or is available online, because I NEED that in my life! haha


Steven Miller on April 1st, 2013 at 4:11 pm

@Amanda – I don’t know of plans to carry the hat at Walt Disney World or on the Disney Parks online store. Yet here is the item number – 400007184664. You may want to try Merchandise Guest Services.


Padraig on April 13th, 2013 at 7:32 pm

how much for the cozy cone hat