Disneyland Monorail

Explore Walt Disney’s Vision of Tomorrow: Join ‘The Optimist’

posted on July 8th, 2013 by Erin Glover, Social Media Director, Disneyland Resort


Of all the ways to describe Walt Disney — dreamer, innovator, filmmaker, television pioneer, theme park creator — perhaps “visionary idealist” is the most intriguing. That trait takes center stage in “The Optimist,” a new alternate-reality game presented through a partnership between Walt Disney Imagineering Research & Development and The Walt Disney Studios.

Explore Walt Disney's Vision of Tomorrow in ‘The Optimist’

In this narrative adventure, participants around the globe linked by social media will join fictional characters to explore both virtual and physical realms, piecing together an imagined story of Walt Disney, the Imagineers and other visionary thinkers and their potential involvement in a secret project that sought to build a better future.

“In this alternate reality experience, one of our characters has discovered some previously unknown facts that could change what we think we know about Walt Disney, Imagineering and Disneyland park,” said Scott Trowbridge, head of Walt Disney Imagineering Research & Development. “Players can participate at different levels of engagement over the six-week story — from leveraging social media and mobile devices to visiting unique physical sites from the story in and around Los Angeles.”

While some characters and situations in “The Optimist” are based on real people and events, Scott noted that the overall experience is fictitious and does not intend to represent historical accuracy. The experience culminates at the ultimate Disney fan event, D23 Expo in Anaheim, Calif., August 9-11, 2013.

“At Imagineering, we are constantly exploring and developing new ways to engage our guests in compelling, interactive experiences,” Scott said. “With ‘The Optimist,’ we are excited to connect people with each other around the world to uncover a story that seems so unbelievable — and at the same time, so encouraging — that it could only come from Disney.”

Visit optimist.disney.com to learn more about the experience and get started.

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8 Comments

1

John on July 8th, 2013 at 9:12 pm

Receiving that opening letter would be a dream come true!

2

Ricky from FL on July 8th, 2013 at 10:12 pm

Sounds like a BLAST. Can we get a version of this at Walt Disney World too? :)

3

Kenny on July 8th, 2013 at 10:21 pm

This actually looks REALLY cool. I’m in! I hope those of us who can’t be at the D23 Expo will still get to see how it plays out!

4

Cory from AB on July 9th, 2013 at 12:02 am

Interesting… Could this by chance tie in to a certain upcoming film starring George Clooney?

5

Thor from CA on July 9th, 2013 at 3:02 am

I think the problem with doing this at Walt Disney World is that Walt Disney never lived there, never worked there, and the last time he visited the place in 1966 it was still just a quiet swamp five years away from completion. This type of game could only involve Disneyland and Southern California, because that’s the only place where Walt lived and worked in his adult life.

6

Fred from CA on July 9th, 2013 at 4:49 am

Very cool! I’m looking forward to seeing how this all plays out.

7

Brendon on July 10th, 2013 at 9:24 am

YES YES YES YES YES YES YES YES YES
THIS.
An arg about Walt Disney, I’m in xD!
FLYNN LIVES

8

Geren on August 28th, 2013 at 8:52 pm

All I can say is wow. This has been the most profound Disney experience of my life. Us Optimists have taken ownership of this adventure, and will see it through to the end, if December 2014 is that time. Otherwise, we will continue our work. Thank you, this is the most creativity that Disney has ever exercised, and I applaud that. If you are a true believer, come learn more. Your Disney life will be elevated, and never the same again.

8 Comments