Last year around this time, I shared a first look at the Disney Collection by Vera Bradley . Since then, these colorful handbags and accessories, developed especially for Disney Parks, have been a hit with guests who want a splash of color in their everyday lives. As spring arrives, I’m delighted to announce a new event titled, “A Perfect Petals Brunch featuring the Disney Collection by Vera Bradley,” is coming to World ShowPlace at Epcot on Sunday, May 4. This ticketed event will be held from 11:00 a.m. to 2:00 p.m., and will feature the release of a brand new color called “Mickey’s Perfect Petals.” I recently spoke with Cathy Dawson, merchandiser for accessories at Disney Theme Park Merchandise, to learn more.
“‘Mickey’s Perfect Petals’ is a perfect color for spring,” exclaimed Cathy. “Disney Design Group partnered with the Vera Bradley team to develop the color. I love the subtle nods to Mickey Mouse as they remind me of hidden Mickeys found at Disney Parks. We will offer the color on some of the most popular forms, and we will have a few new options like the campus backpack and tablet hipster.”
“In addition to a scrumptious brunch and a special gift, event guests will have the first opportunity to purchase seven new items. The event store will also carry some previously released colors from 2013, including “Midnight with Mickey” and “Where’s Mickey.”
The best part of this brunch, however, will be a special appearance by Barbara Bradley Baekgaard, co-founder of Vera Bradley. Barbara has wonderful stories to share, especially about her mother who played an important role in her life and in the founding of Vera Bradley (it’s fitting that this event will take place the weekend before Mother’s Day!).
If any quantities are remaining following this event, the new “Mickey’s Perfect Petals” items will be released when Cherry Tree Lane opens in the Marketplace Co-Op at Downtown Disney Marketplace (stay tuned to the Disney Parks Blog for that opening date). There are no immediate plans to carry this color at Disneyland Resort or on our Disney Parks online store.
Tickets for this event are $125. Admission to Epcot is also required to attend.
To register, please visit DisneyParksMerchandise.com beginning at 1:00 p.m. EDT on March 20, 2014.
If you are active on social networks, I invite you to join the conversation by using the hashtag – #DisneyVera.
I hope to see you in May!