When we first shared a glimpse into our plans to take the Disney guest experience to the next level, we had just begun to unveil MyMagic+ at the Walt Disney World Resort. Our goal from the beginning has been to enhance the guest experience and make it even more immersive, seamless and personal than ever before.
Now, nearly 3.5 million guests have participated in testing, and the vast majority are telling us that MyMagic+ has made their trip even better. This is a big step forward in the evolution of our guest experience, and what we’re seeing in early returns is fantastic.
Guests are telling us that they really like being able to arrange the day the way they want to, with the flexibility to make changes on the go. They also are particularly excited about their experience with the MagicBand. They love the convenience, and we have received a lot of photos from guests showing the fun ways they are wearing them even before they arrive on property or after they return home.
This week marks an exciting milestone for us in that we are now providing guests who might only be visiting for the day with the ability to fully engage in MyMagic+ before their visit. Guests can register on My Disney Experience online, reserve access to some of their favorite experiences with FastPass+ and also purchase MagicBands on-site, if they choose.
FastPass+ has been a crucial part of our testing, and we knew it would be popular, which is why from the beginning we more than doubled the experiences people could reserve in advance. We enabled FastPass+ access for a number of attractions and included other guest favorites like fireworks, parades and character meet-and-greets for the first time.
As expected, most of our guests think that securing times to ride our attractions is one of the best ways to maximize the fun of a Walt Disney World Resort vacation. We’ve heard from a number of guests that they would like the opportunity to add additional FastPass+ entitlements during their visit, in addition to the three they can plan in advance. So, we’re working on providing them with the ability to add and enjoy additional entitlements on the day of their visit. Once they’ve used the three they’ve booked, we’ll enable them to select another at kiosks in the parks. And once they’ve used the fourth, they can select another, and so on. We also heard that other guests liked the fact that with the FASTPASS service they could use FASTPASS when they park hopped. So we’re working on a service enhancement to add that feature to FastPass+ as well.
One of the best aspects of MyMagic+ has always been that our guests can relax and better enjoy their time with us, all the while knowing that the attraction they want to ride, or the moment they want to experience, will be there, waiting for them.
And isn’t that what a vacation is all about? The more we can have everyone that goes to our parks feel like a VIP, the happier we’ll be with the experience we’re giving them. And that’s exactly what we’re striving for with MyMagic+.
We’ll continue to share more details and updates on as we continue our roll-out, so stay tuned to the Disney Parks Blog for more!