Disney Vinylmation

Disney Racers Get a Makeover with New Looks and Items Coming to Disney Parks

posted on May 5th, 2014 by Steven Miller, Merchandise Communications Manager


rac739221

One of my favorite gifts to give my son is a die-cast metal car as it was something my parents gave me while growing up. For nearly 10 years now, Disney Theme Park Merchandise has offered some die-cast cars called Disney Racers. I first discussed these awesome cars on the Disney Parks Blog in December 2010 for their fifth anniversary. Soon, Disney Racers will relaunch at Disney Parks with all new packaging and several new things.

rac678992

“We felt it was time for an updated look for [Disney Racers],” explained Dan Vega, merchandiser for toys and games. “Disney Racers have been very popular item with guests since being introduced at Disney Parks in 2005. We will continue introducing new cars along with other new items like a car launcher and a transport truck. I’m excited for what the next few years will bring.”

To update the Disney Racers packaging, Dan turned to the Disney Design Group. I spoke with graphic designer Thomas Scott about his involvement with the new look.

rac940023

“I collaborated with my fellow artists Quynh Kimball and Billy Davis on the redesign,” said Thomas. “Quynh worked on the packaging layout while Billy provided the background art. I designed the new logo as I love any opportunity to create custom lettering. The lettering was inspired by racing graphics such as numbers found on race cars. I wanted the logo to evoke the feeling of movement while maintaining a unique look for this Disney Parks exclusive brand.”

Some of the first Disney Racers to have this new look will be found at the upcoming Star Wars Weekends at Disney’s Hollywood Studios starting May 16. Additional Disney Racers in new packaging will follow toward the beginning of summer.

rac738114

The most exciting things Dan shared with me were three new concept images for upcoming Disney Racers (hello, Oswald the Lucky Rabbit!).

He also said to stay tuned as guests will have an opportunity to help select the next Disney Racer coming to a galaxy far, far away. I’ll share details in a future Disney Parks Blog story.

  • Share: 

Tagged: ,

Filed: Disney's Hollywood Studios, Disneyland Resort, Walt Disney World Resort

7 Comments 3 Replies

1

Brian on May 5th, 2014 at 11:35 am

Hi Steven

It’s a bit off topic. But can you tell me when the two park exclusive grand jester busts will be released? There is usually one for Star Wars weekend. I really don’t want to miss it. Last year there was no mention of the Star Wars bust. I had to hunt it down.

Thanks
Brian

 

Steven Miller on May 5th, 2014 at 12:04 pm

@Brian – I saw your comment in another unrelated story. I had to speak with the arts and collectibles team first. I now have an answer for you. Unfortunately, there won’t be such a figure at Star Wars Weekends this year. Look for something this fall at Disney Parks.

2

Brian on May 5th, 2014 at 12:22 pm

Thanks Steven !

3

Hayley on May 5th, 2014 at 4:29 pm

Sorry Oswald, but Hello Peter Pan!

4

Kim on May 5th, 2014 at 6:09 pm

I love the Peter Pan one! My preschooler and I are going to be on the lookout for these in October.

5

Lori on May 6th, 2014 at 9:07 am

Whatever happened to the Radiator Springs Racers, the ones that look like the ride cars? When we went in 2012, we hoped to buy them at the park and none of the cast members knew what we were talking about. We are going back this year, I would love to get them, but it doesn’t look like we will be able to find them again.

 

Steven Miller on May 6th, 2014 at 10:24 am

@Lori – That’s a great question. I know I’ve purchased some of the small die-cast Racers in Cars Land for my son. There is an assortment of colors available including red. I checked with the team who said the cars should be in stock at this point.

The item number is 400005467486. You may want to try our Merchandise Guest Services team who may be able to assist. You can contact them by telephone at 877-560-6477 or by email at Merchandise.Guest.Services@DisneyParks.com.

6

Thomas on May 15th, 2014 at 2:22 pm

Hey Steven,
Is there a schedule for the artists that will be there signing autographs during Star Wars Weekends?

 

Steven Miller on May 15th, 2014 at 8:55 pm

@Thomas – I will have to check with the Merchandise Events team. I know they had artists at the Rebel Rendezvous event today. I don’t recall seeing anything else beyond that event. You may also want to check in Darth’s Mall if you are headed to Star Wars Weekends soon.

7

Angie on July 5th, 2014 at 12:06 pm

Steven,

My son has been collecting these cars for years and he is two shy of having them all (Animal from the Muppets and Bandleader Mickey). On a recent visit to the parks, we noticed the new packaging of the racers, but also noticed a very small and limited number of characters available. Do you know if they will be reintroducing old characters in the new packaging – and more specifically the two my son needs?

Sincerely,
Angie

7 Comments