The arrival of a New Year means that some of the most popular products from Disney Parks have been updated. Each year, we introduce a collection merchandise to celebrate a particular year (it’s what we call our “dated program”). I caught up with Disney Design Group artist Dave Keefer to learn what inspired this year’s artwork.
“Music has played an important part of the Disney Parks experience,” explained Dave. “For the 2016 collection, we gave a nod to music from Disney Parks, which has created magic and memories for so many guests including myself. The art includes characters with instruments and other musical icons. At one point, we even considered making the number six in 2016 a treble clef.”
Work on the 2016 collection started around 18 months ago. All of the artwork for the collection was assembled into a massive style guide, which merchandise developers and Disney Design Group artists referenced when creating products.
Today, guests will find the artwork on a variety of items including graphic MagicBands, apparel, headware, Vinylmation figures, holiday ornaments, Dooney & Bourke handbags, plush, and much more. One of my favorite items is the coffee mug that uses a musical note for the handle. I’m also a fan of the open edition Orange Bird for Walt Disney World Resort.
Dave also told me to look out for graphic designs inspired by popular trends in the marketplace. I love the oval-shaped, label artwork for Disneyland and Walt Disney World Resorts. There are also some ornate concert-like posters that include a number of musical notes.
Look for these items in select merchandise locations at Disney Parks. You may also find products using the free Shop Disney Parks mobile app. To download, please visit DisneyWorld.com/Shop.