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‘Dream Big, Princess’ Inspires Girls and Kids of All Ages to Realize Their Ambitions

Jeffrey Epstein

by , Senior Manager, Corporate Communications, The Walt Disney Company

Some of our favorite things about Disney Princesses are their incredible stories and qualities that help them achieve their dreams, like Tiana’s entrepreneurial spirit to build a business, or Merida’s courage to break tradition. Guests can experience this first-hand when they meet and share a special moment with their favorite princess at our Disney Parks and Resorts around the world.

Disney’s new “Dream Big, Princess” campaign, which launched this week, will bring these great stories front and center to inspire girls and kids around the world to realize their full potential and dream big.

For Academy Award®-winning director/writer of “Frozen” and writer of “Wreck-It Ralph,” Jennifer Lee, it was Disney’s “Cinderella” that helped her dream big. To read Lee’s inspirational letter, click here.

Over the next year, “Dream Big, Princess” will be celebrated with new themes each month tied to the Disney Princesses, such as kindness, friendship and adventure. If you’re staying in one of our resorts or ships, tune your in-room TV to the Company Clips channel to experience the stories of real-life young girls who have dreamed big, including a 16-year-old pilot from Canadian, Texas, and a 14-year-old world champion rock climber from New York City.

Also keep an eye out for “Dream Big, Princess” on Disney Channel during its “Night of Big Dreams” on February 19 (7:30–9 p.m. ET), and during Disney Junior’s “Day of Big Dreams,” February 
26 (8 a.m.–2 p.m. ET) on Disney Channel. And for a fun look at the Disney Princesses, follow the new @TheDisneyPrincesses account on Instagram.


  • Why don’t they have an ad for boys?

  • I’m unable to find this in the listings on the Disney Channel on Friday night. Did this get rescheduled or should I just set my DVR to record everything between 7:30 and 9 and hope I catch it? In that time slot on Friday night, my cable service (Time Warner in Austin, TX) is showing “Bunk’d” “Girl Meets World” “Gravity Falls” and “KC Undercover” none of which sound like the right thing. Am I looking at the wrong Disney Channel?

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