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New Made With Magic Items Debut for Disneyland Resort Diamond Celebration

posted on May 25th, 2015 by Steven Miller, Merchandise Communications Manager


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Nighttime at Disneyland Resort is now a little brighter with the release of new Made with Magic items. Created especially for the Disneyland Resort Diamond Celebration, we have introduced a celebratory ear hat and a magical paintbrush. I caught up with Tracie Alt, merchandiser for headware, to learn more about the ear hat.

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“This is the first new Made with Magic ear hat released at Disneyland Resort since 2012,” explained Tracie. “This new hat includes an all-over 60th anniversary pattern and a specially designed patch. We also made the hat lighter and improved the overall fit.”

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The paintbrush has multiple light-up functions and operates the same way as the previously released Sorcerer Mickey wand. Guests can use the paintbrush to change the light patterns of other Made with Magic items. You can see how Made with Magic works in this recent Disney Parks Blog article.

Both the ear hat and the paintbrush will interact with select nighttime spectaculars at Disneyland Resort. Guests can also use these new items at select Disney Destinations around the world.

Look for these and other Made with Magic items in select merchandise locations at Disneyland Resort.

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Magic Kingdom Park Mountain Challenge Completed

posted on May 22nd, 2015 by Steven Miller, Merchandise Communications Manager


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Earlier this morning, I shared my plans to conquer the mountains of Magic Kingdom Park for the 24-hour party. I’m happy to report that my challenge has been completed. Here’s a quick look back at my journey.

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My morning started with an out-of-this-world journey on Space Mountain in Tomorrowland. I love the entrance and exit queue at this attraction. When I was younger, I would stand for hours listening to the music. One day, I want to recreate the lighting and decor in my home.

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My next stop was Seven Dwarfs Mine Train in New Fantasyland. The Dwarfs cottage in the queue may be my favorite thing as it looks like it leaped off the movie screen. I also enjoy the launch down the first hill, and the climb with the shadows of the Dwarfs projected on the wall is awesome!

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My afternoon saw a stop at Big Thunder Mountain Railroad in Frontierland. A special thanks to attractions cast member Miguel for jumping in my photo at the entrance. The image made me laugh after I saw it. Once again, the queue for this ride is fantastic. There are so many hidden details including my favorite, a nod to Rosita from the Tropical Serenade in Adventureland.

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I finished my mountain challenge with a drop down Chikapin Hill at Splash Mountain in Frontierland. I managed to get a face full of water while riding in the last row. I consider it the perfect start to the “Coolest Summer Ever” at Walt Disney World Resort.

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Challenge Accepted – Conquering the Mountains of Magic Kingdom Park

posted on May 22nd, 2015 by Steven Miller, Merchandise Communications Manager


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A few weeks ago, my fellow author Jennifer Fickley-Baker shared some ideas for spending 24-hours at Magic Kingdom Park. I was inspired by her article to do a couple of challenges today while kicking off the “Coolest Summer Ever” at Walt Disney World Resort.

For my first challenge, I’ll be riding the four attractions with mountains, which include Space Mountain (my favorite), Seven Dwarfs Mine Train, Big Thunder Mountain Railroad and Splash Mountain. I’ll share some additional photos after the challenge is completed. Wish me luck!

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‘Coolest Summer Ever’ Commemorative Shirt Coming to Magic Kingdom Park for 24-Hour Party

posted on May 16th, 2015 by Steven Miller, Merchandise Communications Manager


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I can’t wait to kick-off the “Coolest Summer Ever” in Magic Kingdom Park at Walt Disney World Resort! This 24-hour party starts 6 a.m. Friday, May 22, and runs until 6 a.m. Saturday, May 23. I already have a “hip” costume to “Snow My Disney Side” during the event. For guests who want to stay cool during the party, we are releasing a commemorative T-shirt featuring the host of the party, Olaf from Disney’s “Frozen.”

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This year’s shirt will contain ink that changes color when exposed to sunlight.

The shirt will be found in Emporium on Main Street, U.S.A. in Magic Kingdom Park. We will also offer it online from May 22-31 at DisneyStore.com/ParkEvents.

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In addition to the shirt, guests will find a festive cupcake found in the following locations:

Please share your photos and join the conversation on Instagram and Twitter by using #Disney24 and #CoolestSummer.

I hope to see you at the party!

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Star Wars: Force For Change Coming to Star Wars Weekends This Year at Disney’s Hollywood Studios

posted on May 16th, 2015 by Steven Miller, Merchandise Communications Manager


I’m excited to announce Star Wars: Force For Change is coming to Star Wars Weekends this year at Disney’s Hollywood Studios.

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Starting May 15, we will offer T-shirts for adults, women and kids featuring a stormtrooper from Star Wars: The Force Awakens.

During the final weekend, June 12-14, we will offer a limited edition stormtrooper pin at Darth’s Mall, located near Streets of America across from Studio Catering Company.

Twenty-five percent of the retail sale price of this product will be donated to U.S. Fund for UNICEF in support of UNICEF Kid Power, an innovative new program that uses the world’s first Wearable-For-Good to get youth physically active to provide lifesaving, nutrition-rich food packets to kids in need around the world.

The shirts will premiere during Star Wars Weekends and can be found in the following locations at Disney’s Hollywood Studios: Darth’s Mall, Tatooine Traders, Prop Shop, Beverly Sunset and Mickey’s of Hollywood.

These items are the first products for Star Wars: The Force Awakens released by Disney Parks. They are also the first character products released for the upcoming film which arrives in theatres on December 18, 2015.

To learn more about Star Wars: Force For Change, please visit www.StarWars.com/ForceForChange.
May the Force Be With You!

The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.

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Twenty Eight & Main Collection for Discerning Gentlemen Coming This Year to Disney Parks

posted on May 13th, 2015 by Steven Miller, Merchandise Communications Manager


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One of the merchandise programs I’m most excited about this year is called Twenty Eight & Main. This Disney Theme Park Merchandise exclusive collection of quality goods was designed for the discerning gentleman who enjoys visiting Disney Parks (hey, that’s me!). When I first saw artwork last summer, I couldn’t wait to tell the world just how awesome it looks. I caught up with Bobby Bongiorno, merchandiser for graphic apparel, to learn more about what other gentlemen like me can expect later this year.

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“Twenty Eight & Main will be known for quality and attention to detail,” explained Bobby. “We intend to use unique fabrics and washes for many items. We will also include embellishment techniques such as light weight embroidery, patches and appliqués to create items that will be functional and will fit great. The look will be classic, yet stylish and modern in every sense.”

The collection will contain apparel items such as short and long-sleeved shirts, vintage-style T-shirts, hats and more. There will also be accessories including drinkware, D-Tech phone cases and other travel items.

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The thing I love the most about this collection is the artwork! I like the subtle nods to attractions, shops, shows, characters and experiences at Disney Parks.

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The Arts & Collectibles team used some of the Twenty Eight & Main artwork at the small kiosk called The Sign Shop in the Marketplace Co-Op at Downtown Disney Marketplace.

I asked Bobby about the inspiration behind the program’s name.

“The name was inspired by the year of Mickey Mouse’s debut and the timeless Main Street, U.S.A.” replied Bobby. “The lion reaching towards the star symbolizes Walt Disney’s pursuit of his dreams. The same lion can be found on the coat of arms featured on iconic Disney Park castles.”

Twenty Eight & Main will debut this fall in select merchandise locations at Disneyland and Walt Disney World Resorts.

Stay tuned to the Disney Parks Blog for additional details about shirts coming to the Disney Parks online store this summer.

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New Disney Park Pack – Trading Edition Coming to the Online Store Starting in May

posted on May 6th, 2015 by Steven Miller, Merchandise Communications Manager


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I have exciting news for Disney pin collectors! Starting May 14, we will release the first Disney Park Pack – Trading Edition on the Disney Parks online store. This Online exclusive box of pins includes a limited edition 500 pin that is only available in the Disney Park Pack, as well as two open edition pins guests will receive before they are available in locations at Disney Parks.

“We wanted a way for guests to continue collecting unique Disney pins before or after their Disney vacation,” explained Jeanne Lewis, merchandiser for Disney pins. “I love that the Disney Park Pack will contain a low edition size pin which is something we know guests love collecting. We included two open edition pins to give guests some additional trading power.”

Jeanne told me the limited edition pins are part of a series and may include characters from animated features or attractions at Disney Parks. The limited edition pins will also have two embellishments (like pin-on-pin or special fills) making them a great collectible item.

I tried to get a sneak preview of the pins but she said the Disney Park Pack pins will be a mystery each month.

A new Disney Park Pack will be released on the first Thursday of every month. Retail price at introduction is $39.95 and includes shipping. Due to the unique nature of this item, there are no refunds, exchanges or returns.

For more information, please visit DisneyStore.com/ParkPack.

Happy Collecting!

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Fetch New Disney Tails Pet Products This Spring at Disney Parks

posted on May 5th, 2015 by Steven Miller, Merchandise Communications Manager


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Disney Tails, a new line of pet products for dogs, will be coming to Disney Parks this spring. You may recall a sneak preview of these items during the dog days of summer last August. I recently caught up with the Souvenirs department at Disney Theme Park Merchandise to get a first look.

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Guests will find several colorful leashes with matching collars that give a slight nod to Mickey Mouse. There will also be a personalized dog tag that comes with easy-to-apply letters and numbers.

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Other items will include a collection of toys inspired by Mickey and Minnie Mouse and iconic food from Disney Parks. The Mickey Premium ice cream bar looks so real that I wanted to eat it.

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The team produced a handful of apparel items including bow ties, neck ties and a collection of bandanas. I particularly liked the scarf featuring Dug from Disney-Pixar’s “Up” (Squirrel!!). There are also some Pirates of the Caribbean authentic bandanas containing new artwork being introduced this year.

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To round out the assortment, there will be four dog bowls each with embossed Mickey Mouse icons.

Look for Disney Tails items to arrive this spring in select locations at Disneyland and Walt Disney World Resorts.

Look for select items on the Disney Parks online store at http://www.DisneyParks.com/Store.

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Commemorative ‘May the 4th’ Items Coming to Disney Parks for Star Wars Fans on May 4

posted on May 4th, 2015 by Steven Miller, Merchandise Communications Manager


Being a long-time fan of Star Wars, I love visiting Disney Parks on May 4. This annual, fan-proclaimed “Star Wars Day” is a great day to ride Star Tours – The Adventures Continue with other fans who grew up in the Star Wars universe like I did. Here is a quick look at some commemorative items we’ve created to celebrate this day-long celebration at Disney Parks on May 4.

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This year, fans will find two T-shirts – one with Jedi Mickey for “May the 4th” and one with Goofy dressed as Darth Vader for “Revenge of the 5th.” The same artwork was used on two limited edition pins. A matching water bottle will be released in Florida only.

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A new 9-inch plush of an Ewok named Teebo will be released in both California and Florida that day.

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Guests in Florida will find two open edition MagicBands at Disney’s Hollywood Studios with stylized images of Luke Skywalker and a Stormtrooper. Each will have a retail of $19.95; they both can be “linked later” making them great gifts.

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I’m also excited to share that we will release the Second Edition Star Wars headphones by SMS Audio, the official headphones of Disneyland and Walt Disney World Resorts. This second series depicts fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader. These headphones will only be found at Tatooine Traders in Disney’s Hollywood Studios.

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Finally, we will release an “I Am Your Father’s Day” shirt on the Disney Parks online store from May 4-10 at DisneyStore.com/ParkEvents. Please allow 3-5 weeks for delivery.

At Disneyland Resort, guests should look for the T-shirts, pins and plush at Little Green Men Store Command in Disneyland park and at Disney’s Pin Traders in Downtown Disney District. The T-shirts and plush will also be offered at D-Street.

At Disney’s Hollywood Studios at Walt Disney World Resort, guests should visit the following locations to find select items: Tatooine Traders, Mickey’s of Hollywood, Beverly Sunset and Studio Prop Shop.

May the 4th Be With You!

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Filed: Disney's Hollywood Studios, Disneyland Park, Disneyland Resort, Special Events, Walt Disney World Resort

Be a Happy Camper with Limited-Release Shirts Coming to Disney Parks Online Store on April 27

posted on April 22nd, 2015 by Steven Miller, Merchandise Communications Manager


T-shirts celebrating two long-time favorite destinations at Walt Disney World Resort will be featured this month on the Disney Parks online store.

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From April 27 to May 3, we are releasing T-shirts for adults, women and kids inspired by Disney’s Fort Wilderness Resort & Campground, and one of the longest-running dinner shows in American history – Hoop-Dee-Doo Musical Revue. These vintage-style T-shirts were designed by Disney Design Group artist Richard Terpstra.

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Richard told me that the Hoop-Dee-Doo Musical Revue shirt was inspired by some of the classic themed posters found around the stage area at Pioneer Hall. If you want a great look back at this dinner show, I invite you to read this article from last September by my fellow author Pam Brandon.

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One of my favorite details that Richard included in the artwork is the small “Florida” flag above the Walt Disney World Resort logo. This flag reminds me of early 1970s merchandise for the “Vacation Kingdom of the World” like the postcard shown above from my personal collection.

The adults and women’s shirts will be printed on a Hanes Nano, while the kids’ shirts will be a Hanes Beefy-T.
Guests can find these limited release T-shirts online only starting April 27 at www.DisneyStore.com/ParkEvents.

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Filed: Hotels & Resorts, Walt Disney World Resort