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‘Coolest Summer Ever’ Commemorative Shirt Coming to Magic Kingdom Park for 24-Hour Party

posted on May 16th, 2015 by Steven Miller, Merchandise Communications Manager


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I can’t wait to kick-off the “Coolest Summer Ever” in Magic Kingdom Park at Walt Disney World Resort! This 24-hour party starts 6 a.m. Friday, May 22, and runs until 6 a.m. Saturday, May 23. I already have a “hip” costume to “Snow My Disney Side” during the event. For guests who want to stay cool during the party, we are releasing a commemorative T-shirt featuring the host of the party, Olaf from Disney’s “Frozen.”

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This year’s shirt will contain ink that changes color when exposed to sunlight.

The shirt will be found in Emporium on Main Street, U.S.A. in Magic Kingdom Park. We will also offer it online from May 22-31 at DisneyStore.com/ParkEvents.

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In addition to the shirt, guests will find a festive cupcake found in the following locations:

Please share your photos and join the conversation on Instagram and Twitter by using #Disney24 and #CoolestSummer.

I hope to see you at the party!

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Star Wars: Force For Change Coming to Star Wars Weekends This Year at Disney’s Hollywood Studios

posted on May 16th, 2015 by Steven Miller, Merchandise Communications Manager


I’m excited to announce Star Wars: Force For Change is coming to Star Wars Weekends this year at Disney’s Hollywood Studios.

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Starting May 15, we will offer T-shirts for adults, women and kids featuring a stormtrooper from Star Wars: The Force Awakens.

During the final weekend, June 12-14, we will offer a limited edition stormtrooper pin at Darth’s Mall, located near Streets of America across from Studio Catering Company.

Twenty-five percent of the retail sale price of this product will be donated to U.S. Fund for UNICEF in support of UNICEF Kid Power, an innovative new program that uses the world’s first Wearable-For-Good to get youth physically active to provide lifesaving, nutrition-rich food packets to kids in need around the world.

The shirts will premiere during Star Wars Weekends and can be found in the following locations at Disney’s Hollywood Studios: Darth’s Mall, Tatooine Traders, Prop Shop, Beverly Sunset and Mickey’s of Hollywood.

These items are the first products for Star Wars: The Force Awakens released by Disney Parks. They are also the first character products released for the upcoming film which arrives in theatres on December 18, 2015.

To learn more about Star Wars: Force For Change, please visit www.StarWars.com/ForceForChange.
May the Force Be With You!

The U.S. Fund for UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.

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Filed: Disney's Hollywood Studios, Special Events, Walt Disney World Resort

Twenty Eight & Main Collection for Discerning Gentlemen Coming This Year to Disney Parks

posted on May 13th, 2015 by Steven Miller, Merchandise Communications Manager


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One of the merchandise programs I’m most excited about this year is called Twenty Eight & Main. This Disney Theme Park Merchandise exclusive collection of quality goods was designed for the discerning gentleman who enjoys visiting Disney Parks (hey, that’s me!). When I first saw artwork last summer, I couldn’t wait to tell the world just how awesome it looks. I caught up with Bobby Bongiorno, merchandiser for graphic apparel, to learn more about what other gentlemen like me can expect later this year.

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“Twenty Eight & Main will be known for quality and attention to detail,” explained Bobby. “We intend to use unique fabrics and washes for many items. We will also include embellishment techniques such as light weight embroidery, patches and appliqués to create items that will be functional and will fit great. The look will be classic, yet stylish and modern in every sense.”

The collection will contain apparel items such as short and long-sleeved shirts, vintage-style T-shirts, hats and more. There will also be accessories including drinkware, D-Tech phone cases and other travel items.

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The thing I love the most about this collection is the artwork! I like the subtle nods to attractions, shops, shows, characters and experiences at Disney Parks.

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The Arts & Collectibles team used some of the Twenty Eight & Main artwork at the small kiosk called The Sign Shop in the Marketplace Co-Op at Downtown Disney Marketplace.

I asked Bobby about the inspiration behind the program’s name.

“The name was inspired by the year of Mickey Mouse’s debut and the timeless Main Street, U.S.A.” replied Bobby. “The lion reaching towards the star symbolizes Walt Disney’s pursuit of his dreams. The same lion can be found on the coat of arms featured on iconic Disney Park castles.”

Twenty Eight & Main will debut this fall in select merchandise locations at Disneyland and Walt Disney World Resorts.

Stay tuned to the Disney Parks Blog for additional details about shirts coming to the Disney Parks online store this summer.

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Filed: Disneyland Resort, Downtown Disney, Walt Disney World Resort

New Disney Park Pack – Trading Edition Coming to the Online Store Starting in May

posted on May 6th, 2015 by Steven Miller, Merchandise Communications Manager


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I have exciting news for Disney pin collectors! Starting May 14, we will release the first Disney Park Pack – Trading Edition on the Disney Parks online store. This Online exclusive box of pins includes a limited edition 500 pin that is only available in the Disney Park Pack, as well as two open edition pins guests will receive before they are available in locations at Disney Parks.

“We wanted a way for guests to continue collecting unique Disney pins before or after their Disney vacation,” explained Jeanne Lewis, merchandiser for Disney pins. “I love that the Disney Park Pack will contain a low edition size pin which is something we know guests love collecting. We included two open edition pins to give guests some additional trading power.”

Jeanne told me the limited edition pins are part of a series and may include characters from animated features or attractions at Disney Parks. The limited edition pins will also have two embellishments (like pin-on-pin or special fills) making them a great collectible item.

I tried to get a sneak preview of the pins but she said the Disney Park Pack pins will be a mystery each month.

A new Disney Park Pack will be released on the first Thursday of every month. Retail price at introduction is $39.95 and includes shipping. Due to the unique nature of this item, there are no refunds, exchanges or returns.

For more information, please visit DisneyStore.com/ParkPack.

Happy Collecting!

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Fetch New Disney Tails Pet Products This Spring at Disney Parks

posted on May 5th, 2015 by Steven Miller, Merchandise Communications Manager


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Disney Tails, a new line of pet products for dogs, will be coming to Disney Parks this spring. You may recall a sneak preview of these items during the dog days of summer last August. I recently caught up with the Souvenirs department at Disney Theme Park Merchandise to get a first look.

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Guests will find several colorful leashes with matching collars that give a slight nod to Mickey Mouse. There will also be a personalized dog tag that comes with easy-to-apply letters and numbers.

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Other items will include a collection of toys inspired by Mickey and Minnie Mouse and iconic food from Disney Parks. The Mickey Premium ice cream bar looks so real that I wanted to eat it.

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The team produced a handful of apparel items including bow ties, neck ties and a collection of bandanas. I particularly liked the scarf featuring Dug from Disney-Pixar’s “Up” (Squirrel!!). There are also some Pirates of the Caribbean authentic bandanas containing new artwork being introduced this year.

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To round out the assortment, there will be four dog bowls each with embossed Mickey Mouse icons.

Look for Disney Tails items to arrive this spring in select locations at Disneyland and Walt Disney World Resorts.

Look for select items on the Disney Parks online store at http://www.DisneyParks.com/Store.

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Commemorative ‘May the 4th’ Items Coming to Disney Parks for Star Wars Fans on May 4

posted on May 4th, 2015 by Steven Miller, Merchandise Communications Manager


Being a long-time fan of Star Wars, I love visiting Disney Parks on May 4. This annual, fan-proclaimed “Star Wars Day” is a great day to ride Star Tours – The Adventures Continue with other fans who grew up in the Star Wars universe like I did. Here is a quick look at some commemorative items we’ve created to celebrate this day-long celebration at Disney Parks on May 4.

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This year, fans will find two T-shirts – one with Jedi Mickey for “May the 4th” and one with Goofy dressed as Darth Vader for “Revenge of the 5th.” The same artwork was used on two limited edition pins. A matching water bottle will be released in Florida only.

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A new 9-inch plush of an Ewok named Teebo will be released in both California and Florida that day.

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Guests in Florida will find two open edition MagicBands at Disney’s Hollywood Studios with stylized images of Luke Skywalker and a Stormtrooper. Each will have a retail of $19.95; they both can be “linked later” making them great gifts.

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I’m also excited to share that we will release the Second Edition Star Wars headphones by SMS Audio, the official headphones of Disneyland and Walt Disney World Resorts. This second series depicts fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader. These headphones will only be found at Tatooine Traders in Disney’s Hollywood Studios.

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Finally, we will release an “I Am Your Father’s Day” shirt on the Disney Parks online store from May 4-10 at DisneyStore.com/ParkEvents. Please allow 3-5 weeks for delivery.

At Disneyland Resort, guests should look for the T-shirts, pins and plush at Little Green Men Store Command in Disneyland park and at Disney’s Pin Traders in Downtown Disney District. The T-shirts and plush will also be offered at D-Street.

At Disney’s Hollywood Studios at Walt Disney World Resort, guests should visit the following locations to find select items: Tatooine Traders, Mickey’s of Hollywood, Beverly Sunset and Studio Prop Shop.

May the 4th Be With You!

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Filed: Disney's Hollywood Studios, Disneyland Park, Disneyland Resort, Special Events, Walt Disney World Resort

Be a Happy Camper with Limited-Release Shirts Coming to Disney Parks Online Store on April 27

posted on April 22nd, 2015 by Steven Miller, Merchandise Communications Manager


T-shirts celebrating two long-time favorite destinations at Walt Disney World Resort will be featured this month on the Disney Parks online store.

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From April 27 to May 3, we are releasing T-shirts for adults, women and kids inspired by Disney’s Fort Wilderness Resort & Campground, and one of the longest-running dinner shows in American history – Hoop-Dee-Doo Musical Revue. These vintage-style T-shirts were designed by Disney Design Group artist Richard Terpstra.

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Richard told me that the Hoop-Dee-Doo Musical Revue shirt was inspired by some of the classic themed posters found around the stage area at Pioneer Hall. If you want a great look back at this dinner show, I invite you to read this article from last September by my fellow author Pam Brandon.

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One of my favorite details that Richard included in the artwork is the small “Florida” flag above the Walt Disney World Resort logo. This flag reminds me of early 1970s merchandise for the “Vacation Kingdom of the World” like the postcard shown above from my personal collection.

The adults and women’s shirts will be printed on a Hanes Nano, while the kids’ shirts will be a Hanes Beefy-T.
Guests can find these limited release T-shirts online only starting April 27 at www.DisneyStore.com/ParkEvents.

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New Dooney & Bourke Collections Coming to Marketplace Co-Op at Walt Disney World Resort on April 25

posted on April 10th, 2015 by Steven Miller, Merchandise Communications Manager


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I enjoyed reading the recent story about the Disneyland Resort Diamond Celebration collection from Dooney & Bourke coming this May (I love that blue!). I have exciting news for Dooney & Bourke fans visiting Walt Disney World Resort later this month. We will release two new collections on April 25 at Cherry Tree Lane in the Marketplace Co-Op at Downtown Disney Marketplace.

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The first collection – Runway Princess – features Disney Princesses such as Snow White, Princess Aurora and Ariel. You may recall seeing a similar tonal design released a few months ago during the Disney Princess Half Marathon Weekend presented by Children’s Miracle Network Hospitals in Florida.

This full-color collection will include a zip satchel ($228), a wallet ($198), a Pouchette ($148), a letter carrier ($178) and a shopper tote ($268).

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The second collection called “Beach” is perfect for the return of summer! These nylon items will include a shopper tote ($248), a backpack ($298), a satchel ($228) and a letter carrier ($198).

Guests attending this product launch on April 25 will have an opportunity to meet Ian Ray, Creative Director for Dooney & Bourke, from 11 a.m. to 1:00 p.m. You may recall seeing Ian discuss his work in this previous Disney Parks Blog article.

Guests at Disneyland Resort will find the Runway Princess collection on April 25 in select merchandise locations. There are no immediate plans to carry the Beach collection in California.

These items will also be found on the Disney Parks online store in the coming months – Runway Princess in mid-May and Beach in mid-summer.

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Filed: Disneyland Park, Disneyland Resort, Downtown Disney, Walt Disney World Resort

VIDEO: Made with Magic Items Light Up the Night at Disney Parks

posted on April 6th, 2015 by Steven Miller, Merchandise Communications Manager


I love nighttime at Disney Parks! There is a little bit of extra magic in the air once the sun sets. I recently stopped by Fantasmic! at Disney’s Hollywood Studios in Florida one evening to check out some Made With Magic items. You may recall that these items allow guests to become a part of a show by lighting up in time with or in the same color scheme at select nighttime spectaculars. During my visit, I learned how to harness some magic using my favorite item, the Sorcerer Mickey wand.

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Made with Magic items can be found in a variety of locations at Disney Parks. Each item has a retail of $25.00.

Starting today, guests may also find select Made with Magic items online at DisneyStore.com/MadewithMagic.

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New Hidden Mickey Pins Coming to Disney Parks in April 2015

posted on April 1st, 2015 by Steven Miller, Merchandise Communications Manager


One of the most popular questions I’ve received since the start of this year involves the availability of new Hidden Mickey pins. These 1.25-inch pins are a fun thing to collect or trade with Disney cast members when visiting Disneyland Resort in California or Walt Disney World Resort in Florida. I’m happy to report that a new series of pins will be released at Disney Parks in April 2015.

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Similar to previous collections, there will be unique pins released for trading at each Disney destination. One collection – Disney Villain neckties – will be found in both California and Florida. I was happy to see Hades, my favorite villain, made the cut.

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For Disneyland Resort, there will be a few different collections featuring Disney characters and iconic things from Disney Parks. I’m in love with the Mickey Mouse food icons, and the Disney ducks collection is perfect (there is a Darkwing Duck pin!).

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Guests visiting Walt Disney World Resort will find pins inspired by Disney character apples from our consumable locations like Main Street Confectionary. Other pins will resemble cast member costumes from popular Disney attractions. My favorite pins, however, are the EPCOT Center logos, which include logos for Horizons, The Living Seas, The Land, Journey Into Imagination and CommuniCore.

There are a few different ways to identify a Hidden Mickey pin. Guests can look for a small Mickey Mouse icon in the artwork. The back of the pin also contains the words “Hidden Mickey Pin” along with the number of pins in a particular collection (such as 1 of 5, etc.).

These pins are distributed at random to cast members to use for trading. As a reminder, guests may trade a maximum of two pins, per cast member, per day.

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Filed: Disneyland Resort, Magic Kingdom, Walt Disney World Resort