Disneyland Park, Haunted Mansion Stretch Painting

Details About ‘Link-It Later’ and Accessories for Retail MagicBands at Walt Disney World Resort

posted on September 19th, 2014 by Steven Miller, Merchandise Communications Manager


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I recently shared a look at how guests can use retail MagicBands and accessories to show their Disney Side when visiting Walt Disney World Resort. Today, I have additional details about a new option for retail MagicBands called “Link-It Later,” and a look at some of the newest MagicBandits coming soon to select merchandise locations in Florida.

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We offer retail MagicBands for purchase as an option for guests who may not be staying at a Walt Disney World Resort owned and operated hotel but want to take advantage of some cool technology during their visit. Typically, guests must present one of the following for retail MagicBands to be linked at the time of purchase: valid theme park admission, Memory Maker card or an active MagicBand.

With the “Link-It Later” option, guests will be able to purchase solid-colored MagicBands (available in seven colors) and link them to a valid theme park admission at a future date. This new option lets guests purchase MagicBands as gifts.

The graphic MagicBands, like the Haunted Mansion-themed one or the MagicBands featuring characters from Disney’s “Frozen,” can’t be linked later at this time.

“Link-It Later” is currently available in select retail locations at Walt Disney World Resort. It was recently expanded to participating off-site locations including Hotel Plaza Boulevard hotels in the Downtown Disney area, Disney liquidation stores in Florida, and the Disney merchandise shops at the Orlando International Airport.

Guests may visit their My Disney Experience account to associate MagicBands, using the “Link a MagicBand or Card” link.

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I also convinced the retail MagicBand development team to give you a sneak preview of new MagicBandits coming soon. These small characters or icons can be attached to the side of any MagicBand. I particularly like the retro “world” logo seen in the first image above. I also heard they are working on some MagicBandits featuring famous ghosts that like to follow guests home.

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Filed: MagicBands, My Disney Experience, MyMagic+

Photos, Videos Capture Your Seven Dwarfs Mine Train Ride at Walt Disney World Resort

posted on September 18th, 2014 by Kelly Glassburn, Manager of Marketing & Communications, Disney’s PhotoPass Service


“Heigh-ho, Heigh-ho, it’s off to work we go!” That song brings up such great memories from my childhood favorite, “Snow White and the Seven Dwarfs.” We’ve been busy working on top-secret enhancements to the Disney PhotoPass Service and the Memory Maker product, and we’re excited to announce a new “gem” today.

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What would you say if I told you that you could take home a special gem that would have you reliving all the fun and excitement of your moments aboard the Seven Dwarfs Mine Train attraction … your race through the diamond mine as you whisked across the rolling stone bridges, through diamond pass and into the forest to the Dwarfs’ cottage?

Just released today, we are excited to add a photo and video memento at Seven Dwarfs Mine Train. Now, when you ride the attraction with a MagicBand and a linked Memory Maker entitlement you will have your photo and video automatically associated to your My Disney Experience account.

You’ll also be able to view, download and share the photo and video of your Family & Friends Connections and Managed Guests who also experienced Seven Dwarfs Mine Train while wearing a MagicBand.

So, hop aboard Seven Dwarfs Mine Train with fellow miners and begin collecting your magical memories with your MagicBand and Memory Maker.

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Filed: Magic Kingdom, MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort

Show Off Your Disney Side at Walt Disney World Resort with Retail MagicBands and Accessories

posted on September 5th, 2014 by Steven Miller, Merchandise Communications Manager


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My fellow author Tom Smith recently shared some details about My Disney Experience – a key component of MyMagic+ at Walt Disney World Resort. Today, I wanted to highlight a fun way to show your Disney Side using another element of MyMagic+ – retail MagicBands and accessories.

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Guests staying at a Disney Resort hotel already receive a MagicBand in their choice of select colors. We also offer retail MagicBands which are great for guests who may not be staying at a Disney Resort hotel but want to take advantage of some cool technology during their visit.

There are currently seven different colors offered. You may also recall seeing some special graphic MagicBands at events like Frozen Summer Fun at Disney’s Hollywood Studios.

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I spoke with merchandiser Kevin-Michael Lezotte about how guests can show their Disney Side using MagicBands.

“There are a few ways guests can personalize their MagicBands before or during their visit,” explained Kevin-Michael. “We have ‘MagicBandits,’ which are small characters or icons that attach to the side of a MagicBand. We also have ‘MagicSliders’ and ‘CoverBands,’ both of which can slide over the tops of MagicBands. The latter is offered in large and small sizes depending on the size of a guest’s wrist. These accessories are a fun way for guests to show off their Disney Side while visiting Walt Disney World Resort.”

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The seven solid-color retail MagicBands are $12.95 each plus tax. Retails for other MagicBand accessories vary.

At the time of purchase, guests must present one of the following for retail MagicBands to be linked: valid theme park admission, Memory Maker card or an active MagicBand. If the item linked to is already connected with the guest’s My Disney Experience account, all existing plans – such as tickets, dining reservations, Disney PhotoPass Service, and FastPass+ selections – will seamlessly link and automatically be accessible via the new MagicBand. Guests who don’t have an established My Disney Experience account prior to purchasing a retail MagicBand can easily create one by visiting www.MyDisneyExperience.com.

It is important to note that the touch to pay option will only work for guests staying at Walt Disney World Resort owned and operated hotels who have establish charging privileges on their resort accounts.
You can find retail MagicBands and accessories in several merchandise locations throughout Walt Disney World Resort. The Disney Parks online store also carries select MagicBand accessories.

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Filed: MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort

New Merchandise Coming to Mickey’s Not-So-Scary Halloween Party at Magic Kingdom Park

posted on September 2nd, 2014 by Steven Miller, Merchandise Communications Manager


Mickey’s Not-So-Scary Halloween Party returned to Magic Kingdom Park at Walt Disney World Resort on September 1, 2014. This fun Halloween-themed event runs select nights from 7:00 p.m. to midnight through October 31. I’ve attended the event a few times during my time with Disney. It’s fantastic! I love that so many guests dress in costume and the entertainment is outstanding (okay, I’m also a big fan of the candy). This year, guests should look for some commemorative items created especially for this event, including apparel, pins, and, for the first time, a limited-edition graphic MagicBand.
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Presented in a decorative box, the limited-edition graphic MagicBand will include the event logo. It will have an edition size of 5,000 and will retail for $29.95 (plus tax). Guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or an active MagicBand.
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Guests attending the event will also find a few apparel items for adults and kids, including both long and short sleeved options plus a ladies’ cut T-shirt. A slightly altered event logo was used for the limited-release pin.
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Speaking of pins, guests should look for a couple of different things, including individual limited-edition pins (Chip ‘n’ Dale with Clarice is my favorite), a boxed set, a framed set, and a limited-release mystery pin set.
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One final item wasn’t created specifically for Mickey’s Not-So-Scary Halloween Party but I thought it was perfectly themed for the event. It’s a limited release, graphic MagicBand that contains the infamous wallpaper from the Haunted Mansion attraction (retail is $24.95 plus tax). This item will also have to be linked at the time of purchase just like the aforementioned limited-edition graphic MagicBand.

Please visit the following Magic Kingdom Park locations to find these products:

Please note the Haunted Mansion-themed graphic MagicBand will only be sold at Magic Kingdom Park at this time. Guests do not have to attend Mickey’s Not-So-Scary Halloween Party in order to purchase it.

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Filed: Magic Kingdom, MagicBands, MyMagic+, Special Events, Walt Disney World Resort

Enjoy Frozen Summer Fun at Disney’s Hollywood Studios with New Limited Edition Retail MagicBand

posted on August 4th, 2014 by Steven Miller, Merchandise Communications Manager


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As the “Frozen” Summer Fun celebration continues at Disney’s Hollywood Studios, I have some exciting news to share about a new, limited edition retail MagicBand, featuring Olaf from Disney’s “Frozen.” This item is now available at Wandering Oaken’s Trading Post in Disney’s Hollywood Studios. The shop is located between Toy Story Midway Mania and Studio Backlot Tour. I spoke with Kevin-Michael Lezotte, merchandiser for retail MagicBands, about this latest addition.

“We saw a great response from guests when we released two limited edition MagicBands during Star Wars Weekends earlier this year,” explained Kevin-Michael. “This new MagicBand is pre-printed with an image of Olaf ‘chillin’ in summer, and will be presented in a specially designed packaging. These pre-printed MagicBands are another great way guests can show off their Disney Side while visiting Walt Disney World Resort this summer.”

This limited edition retail MagicBand will have an edition size of 5,000, and will have a retail of $29.95 (plus tax).

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You may recall that this new MagicBand will join three open edition MagicBands inspired by Disney’s “Frozen,” which are currently offered in Wandering Oaken’s Trading Post.

As with all retail MagicBand purchases, guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or another MagicBand.

These specific “Frozen” MagicBands will not be offered on our Disney Parks online store or via Merchandise Guest Services team.

Guests, however, can find other select MagicBand accessories, like MagicBandits and MagicSliders, online at DisneyParks.com/Store.

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Filed: Disney's Hollywood Studios, MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort