Guests will soon become a part of Ariel’s world at Under the Sea – Journey of The Little Mermaid in New Fantasyland at Magic Kingdom Park. There were a few requests for previews of the merchandise created for this new musical attraction. I spoke with Carla Lewandowski, senior franchise and brand manager with Disney Theme Park Merchandise, about what we can expect. Before her relatively new role, Carla was the merchandiser responsible for creating items first found at the sister attraction in Disney California Adventure park. She explained that the opening of the Florida attraction gave the team an opportunity to refresh the overall assortment for both parks. Read more about the Under the Sea merchandise in this post.
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