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Cinderella Castle at Magic Kingdom Park During the Holidays

New Merchandise Coming to Walt Disney World Marathon Weekend in January 2015

posted on December 22nd, 2014 by Steven Miller, Merchandise Communications Manager


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A few weeks ago a shared a look at the new Minnie Run Collection By Champion Athleticwear coming to the 2015 Walt Disney World Marathon Weekend. In that article, I promised a look at other items created by Disney Theme Park Merchandise for this annual event. As you will see in this story, we’ve created commemorative merchandise for every race taking place January 7-11, 2015 at Walt Disney World Resort.

New Merchandise for the Half Marathon During the 2015 Walt Disney World Marathon Weekend New Merchandise for the 2015 Walt Disney World Marathon Weekend

For the majority of the races, we will introduce apparel for both women and men including short and long sleeved shirts, jackets, Sweaty Bands, Bondi Bands, pins and vehicle magnets. The Kids Races, Family Fun Run 5K and 10K will also have vehicle magnets this year.

One thing I’m most excited to see is the new limited release retail MagicBand with the runDisney logo (retail $24.95). Like all other retail MagicBands, this graphic MagicBand can be linked later making it a great gift for someone in training for a future runDisney race at Walt Disney World Resort.

New Merchandise for Goofy’s Race and a Half Challenge During the 2015 Walt Disney World Marathon Weekend New Merchandise for the Dopey Challenge During the 2015 Walt Disney World Marathon Weekend

This year marks the 10th anniversary of Goofy’s Race and a Half Challenge. All of the merchandise for this particular race this year includes an anniversary logo.

New 'I Did It' Merchandise for the 2015 Walt Disney World Marathon Weekend New 'I Did It' Merchandise for the 2015 Walt Disney World Marathon Weekend

We also will be offering “I Did It” shirts for both women and men (I included a handful of options in the image above).

Finally, the event team is introducing a new “In Training” line for those who want a jump start on preparing for next year’s runDisney races.

These items and more will be released at Disney’s Health & Fitness Expo at ESPN Wide World of Sports Complex. The Expo will be open during the following times:

  • Wednesday, January 7, 10 a.m. – 8 p.m.
  • Thursday, January 8, 9 a.m. – 7 p.m.
  • Friday, January 9, 9 a.m. – 7 p.m.
  • Saturday, January 10, 10 a.m. – 4 p.m.
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New Retail MagicBands Arriving in December at Walt Disney World Resort

posted on December 16th, 2014 by Steven Miller, Merchandise Communications Manager


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You may recall that my top gift items this year from Disney Parks are retail MagicBands. We recently introduced the “link-it later” option for all retail MagicBands, making them great gifts for guests who may want to show off their Disney Side while visiting Walt Disney World Resort. This month, we are introducing some new open edition, graphic MagicBands on the dates listed below.

  • December 12 – Sorcerer Mickey
  • December 14 – Minnie Mouse’s iconic polka dots
  • December 17 – Stitch
  • December 22 – Disney Princesses

These graphic MagicBands will retail at $19.95 each.

Guests should look for these items in select locations at the four theme parks and Downtown Disney.

You can also find solid color MagicBands and select accessories on our Disney Parks online store by visiting http://www.DisneyStore.com/MagicBands

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Filed: Disney's Animal Kingdom, Disney's Hollywood Studios, Downtown Disney, Epcot, Magic Kingdom, MagicBands, MyMagic+, Walt Disney World Resort

Retail MagicBands and Other Popular Holiday Gift Ideas from Disney Parks

posted on November 19th, 2014 by Steven Miller, Merchandise Communications Manager


I recently shared with you some of my favorite holiday-themed gifts from Disney Parks. This time, I’m highlighting other popular gift ideas that caught my attention.

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Retail MagicBands and Accessories – We now offer select retail MagicBands and accessories on our Disney Parks online store at DisneyStore.com/MagicBand. I’m also delighted to share that the “link-it later” option is now available for graphic MagicBands at Walt Disney World Resort. This means that any retail MagicBand, whether purchased online or at Disney Parks, can now be given as gifts since they can be linked to a valid theme park admission at a future date. See this Disney Parks Blog article for more details about how Link-It Later works.

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Made With Magic – Guests can find an ear hat, a Minnie Mouse headband and, my favorite, a Sorcerer Mickey wand (arriving November 21) that light up and interact with select Disney nighttime experiences at Disney Parks. Please note the aforementioned Mickey Mouse glove will arrive in spring 2015.

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Merchandise from Disney’s “Frozen – From dresses inspired by Anna and Elsa to fun toys and dolls, you can find all sorts of merchandise from Disney’s “Frozen” in Disney Parks’ locations such as Wandering Oaken’s Trading Post at Disney’s Hollywood Studios. I particularly like the decorative shoe ornaments or the Olaf hat.

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Disney Parks Collection By Vera Bradley – Known for their stylish quilted cotton luggage, handbags and accessories, Vera Bradley has been infusing color into all aspects of women’s lives for more than 30 years. We carry several colors in a variety of styles created especially for Disney Parks. Look for them on our online store or in locations such as Cherry Tree Lane at Downtown Disney Marketplace in Florida.

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Disney Tagalongs – I first discussed Disney Tagalongs during the 24-hour Rock Your Disney Side Party in May. These small character toys, such as Jiminy Cricket or Yoda, are easily added to your shoulder using a magical, magnetic power disc.

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Disney Infinity 2.0 – Guests have endless opportunities to create stories and fun-filled adventures with all-new characters and powers in Disney Infinity 2.0. The best place to find all things related to this game at Walt Disney World Resort is Once Upon a Toy in Downtown Disney Marketplace. You can also find items on line at DisneyStore.com/DisneyInfinity.

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D-Tech Electronic Accessories – Add a splash of Disney to you electronic accessories with D-Tech. Guests can create customized and personalized phone cases including cases for iPhone 6 at D-Tech on Demand in the Marketplace Co-Op at Downtown Disney Marketplace in Florida. Cases for iPhone 6+ and Samsung Galaxy S5 will be available in late November. I also love the battery power bars which give extra boosts for your mobile devices.

Retail MagicBands and Other Popular Holiday Gift Ideas from Disney Parks Retail MagicBands and Other Popular Holiday Gift Ideas from Disney Parks

Puzzles and Games – As a child, my parents always gave me some kind of game for Christmas. I like the new 1000-piece Disney Signature Puzzles or the Disney Theme Park Edition of Jenga featuring the Hollywood Tower Hotel.

Look for these items in select merchandise locations at Disney Parks. You can also find additional items for the holidays by visiting the Disney Parks online store – DisneyParks.com/Store.

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Filed: Disney's Hollywood Studios, Downtown Disney, MagicBands, MyMagic+, Walt Disney World Resort

MagicBands Bring More Pixie Dust to Disney Infinity

posted on November 14th, 2014 by Thomas Smith, Social Media Director, Disney Parks


Disney Interactive’s gaming platform Disney Infinity joined with Disney Parks to offer Walt Disney World Resort guests with a MagicBand a special surprise. In the recently released edition of the game, Disney Infinity (2.0 Edition), only guests with a MagicBand can unlock the enchanting charm of the “it’s a small world” attraction into their very own Toy Box creation.

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Guests unlock the download of “it’s a small world” for their Toy Box by placing a MagicBand over the Disney Infinity Base. The Base will detect the presence of a MagicBand, and then will instantly unlock the “it’s a small world” download with no online connectivity required. Additionally, you’ll be able to enchant other players with the iconic music from the “it’s a small world” attraction in the background. Once you’ve created a saved game, you will always have access to the new content.

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MagicBands are part of MyMagic+, an exciting new way to experience even more of the magic of a Walt Disney World vacation.

Disney Infinity is an interactive gaming platform that brings favorite Disney, Pixar and Marvel toys to life in a world without limits. With Disney Infinity players have endless opportunities to create stories and fun-filled adventures!

MagicBands are intended for use in the United States only.

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Filed: MagicBands, MyMagic+, Walt Disney World Resort

New Merchandise For Mickey’s Very Merry Christmas Party at Magic Kingdom Park Starting November 7, 2014

posted on November 3rd, 2014 by Steven Miller, Merchandise Communications Manager


Mickey’s Very Merry Christmas Party returns to Magic Kingdom Park at Walt Disney World Resort on November 7, 2014. I took my son to one of the parties last year and he loved it. We watched the fireworks above Cinderella Castle, rode many attractions and enjoyed hot chocolate in Adventureland. Since this year’s parties are only a week away, here is a look at some new products that will be offered for guests.

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Mickey Mouse and Minnie Mouse will be featured on a unique retail MagicBand created especially for the event. Presented in a decorative gift box, the limited-edition graphic MagicBand will have an edition size of 5,000 and will retail for $29.95 (plus tax). Guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or an active MagicBand.

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Guests will also find Mickey and Minnie on some apparel items for both adults and kids.

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Finally, the Disney Pin Team is releasing a special jumbo-sized pin that features the world famous Disney characters joining Santa Claus in his sleigh. The pin will have an edition size of 500. Look for other limited release and limited edition pins at the event that are shaped like ornaments.

These items will be released in the following locations at Magic Kingdom Park during Mickey’s Very Merry Christmas Parties:

Dates for this year’s parties are November 7, 10, 13, 14, 16, 20, 21 and 30, and December 2, 4, 5, 7, 9, 11, 12, 14, 16, 18 and 19. For ticket information, please click here.

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One of my favorite things from last year was watching Mickey’s Once Upon a Christmastime Parade with my son. I loved those toy soldiers as seen in the image I took last year while in Liberty Square. My son waved to all of the characters as they passed us; it was such a nice holiday memory.

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Filed: Magic Kingdom, MagicBands, MyMagic+, Special Events, Walt Disney World Resort

Disney PhotoPass Service Simplifies Access to Walt Disney World Photos, Videos

posted on October 28th, 2014 by Sandi Wallace, Walt Disney World Communications


With attraction photos, you can capture some amazing Disney moments. And now, Disney PhotoPass Service is making it even easier for you to collect those memories.

Beginning today, if you’re wearing an active MagicBand on select Walt Disney World Resort attractions, your photos will be automatically associated to your My Disney Experience account. You don’t have to do anything. In fact, if you’ve worn your MagicBand on one of the participating attractions in the last 45 days, you should be able to find that photo in your account now.

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Don’t have a MagicBand? Don’t worry. We’re making it easier for you, too. Today we turned on new touch points at Magic Kingdom Park (Buzz Lightyear’s Space Ranger Spin, Space Mountain, Splash Mountain). So after you ride, simply find your photo on the preview wall and touch your park ticket or Memory Maker card to the touch point to associate your photo. We expect to have photo touch points installed at Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom theme parks by mid-November.

Beginning soon, guests wearing active MagicBands will have attraction videos automatically associated to their accounts. Videos are currently available for Seven Dwarfs Mine Train and The Twilight Zone Tower of Terror.

Just like attraction photos, if you’ve worn your MagicBand on one of the participating attractions in the last 45 days, you should be able to find that attraction video in your account soon. Guests will be able to view these videos in their accounts, but a Memory Maker entitlement is required to download and share them.

Just remember that all Disney PhotoPass photos and videos expire 45 days after they are taken. So be sure to log in to your account to secure your memories before they expire.

And watch for more exciting news coming from Disney PhotoPass Service soon!

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Filed: Disney's Animal Kingdom, Disney's Hollywood Studios, Epcot, Magic Kingdom, MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort

Disney’s ‘Big Hero 6’ Merchandise Lands at Disney Parks

posted on October 24th, 2014 by Steven Miller, Merchandise Communications Manager


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I can’t wait to see Disney’s “Big Hero 6” when it arrives in theaters on November 7. This film is an action-packed comedy-adventure about the special friendship that forms between a high-tech, huggable robot named Baymax and a brilliant robotics prodigy named Hiro Hamada. I’ve enjoyed the trailers as the film looks like it has everything I love, especially robots! I recently visited a few merchandise locations at Disney Parks to check out new products inspired by this upcoming animated feature. Here is a look at some of my favorite items.

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Similar to previous animated film releases, the Disney Theme Park Merchandise team partnered with the Disney Store to carry a few toys, plush and other items that may be found in locations outside Disney Parks. I love the Baymax plush shown at the top of this story (I want to hug him all day!).

Disney’s ‘Big Hero 6’ Merchandise Lands at Disney Parks Disney’s ‘Big Hero 6’ Merchandise Lands at Disney Parks

There are other items, however, that were developed specifically for Disney Parks. They include some apparel items and a six-pin, open edition pin set.

In select merchandise locations in Disney’s Hollywood Studios at Walt Disney World Resort, guests will also find a limited release, graphic MagicBand. In order to purchase this retail MagicBand, guests must present one of the following for the MagicBand to be linked to at the time of purchase: valid theme park admission, Memory Maker card or an active MagicBand.

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A D-Tech on Demand case for the iPhone 5/5S will be released at both Disneyland and Walt Disney World Resorts. In the D-Tech on Demand boutique at the Marketplace Co-Op in Downtown Disney Marketplace, guests will soon find six new art designs with characters from the film. The cases shown above are for the iPhone 6, but they are also offered for iPhone 4/4S, iPhone 5/5S, iPhone 5C, Samsung Galaxy SIII and Samsung Galaxy S4 at the boutique. We will begin offering cases for iPhone 6+ and Samsung Galaxy S5 later in November at D-Tech on Demand.

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Finally, there will be a limited release Vinylmation mystery series coming to Disney Parks in early November.

Once the film releases in November, I can’t wait to meet the stars of the movie, Hiro Hamada and his huggable buddy, Baymax when the film’s characters head to Disney Parks to greet their fans!

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Filed: Disney's Hollywood Studios, Disneyland Resort, MagicBands, Walt Disney World Resort

Disney’s MyMagic+ Honored with ‘Innovation by Design’ Award

posted on October 17th, 2014 by Thomas Smith, Social Media Director, Disney Parks


We’re pleased to share that MyMagic+ – our collection of tools taking the guest experience to the next level at the Walt Disney World Resort – was recently honored with an “Innovation by Design” award by the popular magazine and website, Fast Company.

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MyMagic+ received the top spot in the “Experience Design” category when Fast Company revealed the 10 best designs of the year at their annual “Innovation by Design” Awards and Conference in New York City. Winning entries were honored as the smartest, most ambitious design experience developed in concert with business and culture.

As we’ve shared here on the Disney Parks Blog, MyMagic+ is a new way for guests to experience an even more magical Walt Disney World vacation, with FastPass+, Disney’s MagicBand and the My Disney Experience website and app.

Congratulations to the MyMagic+ teams working on this award and all of the cast members assisting in the ongoing evolution of the guest experience at the Walt Disney World Resort.

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Filed: FastPass+, MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort

Details About ‘Link-It Later’ and Accessories for Retail MagicBands at Walt Disney World Resort

posted on September 19th, 2014 by Steven Miller, Merchandise Communications Manager


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I recently shared a look at how guests can use retail MagicBands and accessories to show their Disney Side when visiting Walt Disney World Resort. Today, I have additional details about a new option for retail MagicBands called “Link-It Later,” and a look at some of the newest MagicBandits coming soon to select merchandise locations in Florida.

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We offer retail MagicBands for purchase as an option for guests who may not be staying at a Walt Disney World Resort owned and operated hotel but want to take advantage of some cool technology during their visit. Typically, guests must present one of the following for retail MagicBands to be linked at the time of purchase: valid theme park admission, Memory Maker card or an active MagicBand.

With the “Link-It Later” option, guests will be able to purchase solid-colored MagicBands (available in seven colors) and link them to a valid theme park admission at a future date. This new option lets guests purchase MagicBands as gifts.

The graphic MagicBands, like the Haunted Mansion-themed one or the MagicBands featuring characters from Disney’s “Frozen,” can’t be linked later at this time.

“Link-It Later” is currently available in select retail locations at Walt Disney World Resort. It was recently expanded to participating off-site locations including Hotel Plaza Boulevard hotels in the Downtown Disney area, Disney liquidation stores in Florida, and the Disney merchandise shops at the Orlando International Airport.

Guests may visit their My Disney Experience account to associate MagicBands, using the “Link a MagicBand or Card” link.

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I also convinced the retail MagicBand development team to give you a sneak preview of new MagicBandits coming soon. These small characters or icons can be attached to the side of any MagicBand. I particularly like the retro “world” logo seen in the first image above. I also heard they are working on some MagicBandits featuring famous ghosts that like to follow guests home.

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Filed: MagicBands, My Disney Experience, MyMagic+

Photos, Videos Capture Your Seven Dwarfs Mine Train Ride at Walt Disney World Resort

posted on September 18th, 2014 by Kelly Glassburn, Manager of Marketing & Communications, Disney’s PhotoPass Service


“Heigh-ho, Heigh-ho, it’s off to work we go!” That song brings up such great memories from my childhood favorite, “Snow White and the Seven Dwarfs.” We’ve been busy working on top-secret enhancements to the Disney PhotoPass Service and the Memory Maker product, and we’re excited to announce a new “gem” today.

Seven Dwarfs Mine Train Seven Dwarfs Mine Train

What would you say if I told you that you could take home a special gem that would have you reliving all the fun and excitement of your moments aboard the Seven Dwarfs Mine Train attraction … your race through the diamond mine as you whisked across the rolling stone bridges, through diamond pass and into the forest to the Dwarfs’ cottage?

Just released today, we are excited to add a photo and video memento at Seven Dwarfs Mine Train. Now, when you ride the attraction with a MagicBand and a linked Memory Maker entitlement you will have your photo and video automatically associated to your My Disney Experience account.

You’ll also be able to view, download and share the photo and video of your Family & Friends Connections and Managed Guests who also experienced Seven Dwarfs Mine Train while wearing a MagicBand.

So, hop aboard Seven Dwarfs Mine Train with fellow miners and begin collecting your magical memories with your MagicBand and Memory Maker.

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Filed: Magic Kingdom, MagicBands, My Disney Experience, MyMagic+, Walt Disney World Resort