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Force Friday Midnight Event at Disney Parks Now Open to All Guests on September 4, 2015

posted on September 2nd, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


We have an exciting update about the midnight Force Friday event at Disney Parks. Due to overwhelming guest demand, the Force Friday event on September 4, 2015 is now open to Star Wars fans of all ages – and will no longer be a ticketed event.

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Guests who attend this midnight release party will be some of the first to find new Star Wars and Star Wars: The Force Awakens themed merchandise. In addition to items guests may find at The Disney Stores and select national retailers, we will be releasing several items found only at Disney Parks including apparel, pins, toys, retail MagicBands (Walt Disney World Resort only), Vinylmation figures, and more. Please note that purchase limits will apply.

Two merchandise locations – World of Disney Store in Downtown Disney District at Disneyland Resort and Once Upon A Toy in Downtown Disney Marketplace at Walt Disney World Resort – will join stores around the world opening their doors at midnight for a special celebration of all things Star Wars.

Beginning September 3, fans across the world will get a sneak peak of new product inspired by Star Wars: The Force Awakens via the world’s first-ever global live toy unboxing event on the Star Wars YouTube channel. The live stream kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, September 3 (5:45 p.m. EDT on Wednesday, September 2), and concludes with a grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, September 3.

Guests are encouraged to document their experience using the hashtag #ForceFriday.

Looking forward to seeing you at Disney Parks!

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Disneyland Resort Diamond Celebration September Pin Releases

posted on September 2nd, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


If you have been collecting the Diamond Decades pins for the past several months at the Disneyland Resort, be sure to mark your calendars as final releases in this series are set to debut this month. On September 10, add to your collection with Cars Land, Soarin’, Star Tours and Toy Story Mania.

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On September 17, look for additional releases from the series including “Fantasmic!,” Grizzly River Run and Paradise Pier.

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Pins will be available to purchase on their release dates at the following locations:

Which Diamond Decades pin is your favorite?

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Top Ten Favorite Items for Halloween 2015 at Disney Parks

posted on September 1st, 2015 by Steven Miller, Merchandise Communications Manager


As Halloween returns to Disney Parks, here are my top ten items to celebrate the season.

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Figaro in Mickey Mouse Jack O’Lantern Plush
This 11-inch Figaro plush may be my favorite Halloween item this year (maybe it’s because my black cat looks almost like him).

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Light-Up Pumpkin Necklace
This LED light-up pumpkin necklace is a simple-yet-festive Halloween accent, especially if you want something easy to wear when attending Mickey’s Halloween Party at Disneyland Resort or Mickey’s Not-So-Scary Halloween Party at Walt Disney World Resort. Look carefully to see a new Haunted Mansion-inspired shirt for this year.

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Halloween Apparel
I like this logo t-shirt with the new Halloween 2015 artwork for Disney Parks. The shirt also glows in the dark.

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Halloween Candy Bags
The consumables team introduced adorable mini-Halloween candy bags. Each bag contains new Halloween 2015 artwork and contains a variety of pre-packaged candy options.

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Halloween Lanterns
Each side of these Halloween lanterns picture Mickey and his friends having a frightfully fun time, whether it’s “Terror in Tomorrowland,” or “A Night of Horror in Adventureland.” Each lantern measures approximately 12-inches tall and are intended for battery candles (which are not included).

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Halloween Headware
I like the two new Halloween headware items this year including a fun Minnie Mouse headband and an ear hat that contains flocked inserts on the ears and a embroidered, padded topper.

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Mickey Mouse and Friends Halloween Mug
I plan on using this decorative Halloween mug to lift my spirits each morning. The mug contains new Halloween 2015 artwork with characters enjoying a night at Disney Parks.

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Trick-Or-Trade with Halloween Pins
The pin trading team introduced several new open edition pins and accessories for Halloween. There will be additional limited edition pins coming to Disney Parks. Check DisneyPins.com for the latest release dates. New pins are typically introduced each Thursday in select merchandise locations at Disneyland and Walt Disney World Resorts.

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Lounging Around
I may trade in my costume this year for these comfy cotton cobwebbed lounge pants with spooky “Boo” print.

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Minnie Mouse as a Witch Antennae Topper
This antennae topper features Minnie Mouse dressed as a witch. We are also offering a matching kids costume and hat this year.

Guests can find many of these items using the new Shop Disney Parks mobile app. See this Disney Parks Blog article for details on how to download and use the app. You may also be able to find select Halloween items on our Disney Parks online store.

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Remy’s Ratatouille Hide & Squeak Debuts for Epcot International Food & Wine Festival

posted on August 17th, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


We’ve been cooking up something special for Epcot International Food & Wine Festival 2015! Beginning September 25, while supplies last, take part in Remy’s Ratatouille Hide & Squeak and help Remy as he ventures around World Showcase at Epcot collecting ingredients for his signature dish, Ratatouille.

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Recipe For Success!
Record your discoveries as you help Remy find each ingredient by placing the corresponding sticker on the specially themed map to represent that location.

Maps and stickers can be purchased for $7.95 $9.95, plus tax at the following locations in the park. Note: Maps, stickers and surprise available while supplies last. No discounts apply. Purchasing limits may apply.

Epcot – Disney Traders, Festival Center, Pin Central, Port of Entry and World Traveler (International Gateway).

Whether you choose to search for each ingredient or not, return your map to the redemption location at Port of Entry by November 16, 2015 at Port of Entry to pick up your surprise.

What’s the surprise? Take a look! You will have the opportunity to receive one of the pins featured here.

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Theme park admission is not included, however is required to participate. Maps, stickers and surprise available while supplies last. Information subject to restrictions and change without notice.

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Shopper’s Guide to the Disney Dream Store at D23 EXPO 2015

posted on August 10th, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


D23 EXPO 2015 at the Anaheim Convention Center is just days away! If you’ve been reading the Disney Parks Blog, then you already have details on some of the D23 EXPO logo merchandise, collectibles, artist signings and more. Here’s a look at some of the merchandise you’ll find as well as some tips on what you need to know before you go shopping in the Disney Dream Store (located in Hall A).

I consider these first items quite the “ticket.” That’s because they have actually been inspired by Disneyland park ticket patterns of year’s past. You’ll find the elements of the art on a Walt’s Kingdom tee, mug, toothpick holders, a car magnet pack, button/lanyard set, and even on our HARVEYS bags and wallets. D-Tech fans will delight in the new phone cases available this year themed to D23 EXPO 2015 and the 60th Anniversary of the Mickey Mouse Club—look for similar art to appear on tees as well. Tip: D-Tech cases will be available in iPhone 6, iPhone 6plus and Samsung Galaxy S5.

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Is your head spinning? You’ll be in for one wild ride when you pick up the much anticipated Mr. Toad limited edition 10” plush. This is the second in the series of four plush that is being released for the Disneyland Resort Diamond Celebration. Of course, you can quench your thirst for this year’s D23 EXPO merchandise with the Everyone’s A Character stainless steel 22 oz. water bottle. You’ll look cool and stay hydrated throughout the weekend’s festivities.

If it’s a statement you’re looking to make this year, the D23 EXPO Castle Foam Hat will certainly do the trick! Tip: Don’t worry, there’s actually a chin strap that will help hold it in place. Or if you’re feeling “Goofy,” like we were, add some character to special D23 EXPO moments with the Photo Prop Set. Be sure to share your photos across all social channels using #D23EXPO.

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I know you’re curious to find out about D23 EXPO vinylmation and pins, so I won’t make you wait any longer. There will be several new Vinylmation debuting themed to Aristocats, Fantasia, Pinocchio and more. As for pins, you will find limited edition and limited release pins, a boxed set, jumbo pin and mystery set. Here are a couple of pins that caught my attention.

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A few additional reminders before you go!

  • If you’ve ever wondered what it takes to bring the magic of merchandise to life, join us August 14 at 1:30 p.m. in Stage 28, as we take you from concept to reality with behind-the-scenes storytelling about classic Disney souvenirs.
  • On August 15, look for a very special release taking place only at the Disney Dream Store. What is it? They have been ‘forcing’ me to tell you, but I can’t, I can simply state, it’s out of this world.
  • New this year is StorePass which will be available for select D23 EXPO shopping locations. Find out more details here.

What are you the most excited for?

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Disneyland Resort Diamond Celebration August Pin Releases

posted on July 30th, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


Disney pin fans, if you have been collecting the Diamond Decades pins at the Disneyland Resort, be sure to mark your calendars for these next releases. On August 6, add to your collection with Big Thunder Mountain Railroad, Finding Nemo Submarine Voyage, Haunted Mansion and “it’s a small world.”

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On August 13, look for additional pin releases from the Diamond Decades series including Matterhorn Bobsleds, Disneyland Monorail and Disneyland Railroad, Pirates of the Caribbean and Walt Disney’s Enchanted Tiki Room.

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Finally, on August 20, be sure to pick up the Diamond Decades Mr. Toad’s Wild Ride-inspired pin.

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Pins will be available to purchase on their release dates at the following locations:

Wristband distribution guidelines will apply to these releases. Wristbands are distributed near Rainforest Café in the Downtown Disney District around 7 a.m. on the day of release, unless otherwise determined.

Happy Trading!

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First Look at Commemorative Products for 20th Epcot International Food & Wine Festival

posted on July 27th, 2015 by Steven Miller, Merchandise Communications Manager


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The countdown is on to the start of my favorite event at Walt Disney World Resort – the Epcot International Food & Wine Festival. The festival opens September 25 and runs through November 16, and will feature more than 30 global marketplaces (including some new experiences in Future World.) This year also marks the 20th time this event has been held at Epcot. Here is a first look at some of the merchandise commemorating this milestone anniversary.

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There are three distinct art programs for this year’s merchandise. The World Showcase logo program includes icons from each of the 11 pavilions. The Disney character program will feature Mickey Mouse and, my favorite, Figment dressed as chefs. We will also offer a “Brews Around the World” assortment, a returning favorite from previous years.

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Other returning favorite items include Vinylmation of the Swedish Chef from The Muppets, collectible pins on recipe cards, and three new Dooney & Bourke handbags. Guests will also find drinkware, four different appetizer plates, and some holiday ornaments.

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I love the coffee mug that uses Figment’s tail as the handle. I also thought the bottle opener on the “Brews Around the World” baseball cap was creative. Finally, I was happy to see salt and pepper shaker trash cans which were inspired by items released last year in Disney Centerpiece at the Marketplace Co-Op.

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Stay tuned in the coming weeks for details about a new activity called “Remy’s Ratatouille Hide & Squeak” that includes limited release pins.

The best place to find many of these items starting September 25 will be in the Festival Center. This location will be found in Future World between Universe of Energy and Mission: SPACE pavilions. Additional merchandise locations throughout World Showcase will also carry select items. There are no plans at this time to carry these items on our Disney Parks online store.

Do you have a favorite item? Please share in the comments below.

I hope to see you at Epcot this fall.

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Checking Out Latest Arrivals to Hollywood Tower Hotel Authentic Collection at Disney Parks

posted on July 22nd, 2015 by Steven Miller, Merchandise Communications Manager


On July 22, 2015, The Twilight Zone Tower of Terror at Disney’s Hollywood Studios celebrates another anniversary. To mark the occasion, I recently stopped by Tower Hotel Gifts to check out the latest arrivals from the Hollywood Tower Hotel Authentic collection. You may recall that in February we released several new products inspired by this thrilling Disney Parks attraction. Here is a quick recap of some items I found.

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One of my favorite items now available is a luxurious bathrobe. This black robe contains an embroidered Hollywood Tower Hotel logo, and is an update to the previously offered white robe seen in this article from 2013. I love the feel of this robe so much that I’ve been known to wear it around my office.

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Other new items include a women’s shirt, a sweatshirt with an iconic front desk bell, and a Raglan T-shirt with a bellhop silhouette.

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You can also find a notepad and a nice packaged pen both of which are perfect for sending greetings from the beyond fifth dimension.

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The pin team gave me a first look at a new open edition pin coming later this year to Disney Parks. The pin includes an image that slides to reveal Mickey Mouse, Minnie Mouse and Donald Duck.

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Finally, I couldn’t resist sharing this image of my son for this anniversary. He loves riding this attraction every time we visit Disney’s Hollywood Studios. While exiting one time, he spotted this nod to an original television show episode and proceeded to try walking through it. Luckily, I pulled him back before he became lost in another dimension.

Happy anniversary, Hollywood Tower Hotel!

The Twilight Zone® is a registered trademark of CBS, Inc. and used with permission pursuant to a license with CBS, Inc.

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New Pins Debut for the Disneyland Resort Diamond Celebration

posted on July 8th, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


It’s the summer of sparkle as part of the Disneyland Resort Diamond Celebration! So what else do I have to dazzle you with? How about pins? Each month through September new limited edition pins from the Diamond Decades series honoring favorite attractions, characters and icons from past and present will debut. I asked Merchandiser Erin Catalano how the series of twenty-three Diamond Decades pins came about, here’s what she had to say.

“Our Disney Parks see constant change and evolution; we referred to a quote from Walt Disney stating, ‘Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world’ — that single quote sparked the idea for the entire collection.”

Available July 9 will be pins themed to Jungle Cruise, “Great Moments with Mr. Lincoln,” Sleeping Beauty Castle and Storybook Land Canal Boats. Note: Edition sizes on the Diamond Decades pins vary.

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Releasing the same day will be the bi-monthly Disneyland Resort Annual Passholder pin themed to “Alice in Wonderland.” Check it out!

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On July 16, the Diamond Decades collection continues to grow with limited edition pins themed to King Arthur Carrousel, Main Street, U.S.A., and the Mad Tea Party.

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Also being offered on July 16 is the final pin in the Countdown series – a limited release birthday collection logo pin, and a jumbo pin (edition size 1000).*

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Pins will be available to purchase on their release dates at the following locations:

*Tip: The Jumbo Pin will only be available to purchase at Little Green Men Store Command and Disney’s Pin Traders. The limited release birthday collection logo pin will also be available to purchase at additional locations other than those listed above, including Emporium and The Star Trader in Disneyland Park; Elias & Co. in Disney California Adventure park and World of Disney Store in the Downtown Disney District.

Please keep in mind wristband distribution guidelines will apply to these releases. Wristbands are distributed near Rainforest Café in the Downtown Disney District around 7 a.m. unless otherwise determined.

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Disneyland Resort Diamond Celebration Birthday Collection Coming Soon

posted on July 6th, 2015 by Michelle Harker, Manager, Merchandise Marketing & Communications, Disneyland Resort


Disney fans, do I have an exciting tip for you! On July 16, look for a special commemorative birthday collection to debut at select locations as part of the Disneyland Resort Diamond Celebration. The collection will include adult tees, a mug, magnet, keychain, button set with zipper pouch, toothpick holder as well as a pin. Most items will feature the July 17, 1955, and July 17, 2015, dates. As you can see the navy blue tee, has a gothic ‘D’ screened on the front with the birthday collection logo on the back. Tip: This particular t-shirt will come in the commemorative cinch bag seen here. Take a look!

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Also debuting as part of the collection will be a teal, foil embellished ladies logo tee and grey ‘D60’ tee for men.

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Disneyland Resort Annual Passholders, keep an eye out for a t-shirt designed just for you! This light-blue birthday collection logo tee features a silver-screened ‘60’ and an Annual Passholder name drop. Tip: This tee also comes in a commemorative cinch bag.

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If you’re wondering about the pins, keep watching the Disney Parks Blog; I’ll be covering all of the details on pins releasing this July very soon.

The birthday collection will be available to purchase at the following locations, while supplies last: Emporium and Star Trader in Disneyland park; Elias & Co. in Disney California Adventure park; and World of Disney in the Downtown Disney District. Shopping Tip: The magnet, keychain and button set will only be available at Disneyland park locations (Emporium and Star Trader).

Not able to make it to the Disneyland Resort? Look for a special online opportunity to purchase the birthday collection logo tee with cinch bag and Annual Passholder tee with cinch bag, available for a limited time only, July 17-23 at DisneyStore.com/ParksEvents.

How are you planning to celebrate?

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