A Wonderland of Pins at Disneyland Resort

Michelle Harker

by , Manager, Event Programming

Yesterday I chatted with artists Jeff Granito and Alex Maher, along with product developer Jeanne Lewis – the creative forces behind next month’s release of a new pin collection, Celebrating 60 years of Disney’s Alice in Wonderland.

Jeanne talked about why she chose to pay tribute to Alice in Wonderland with this very merry un-birthday collection: “We wanted to find a new way to celebrate the film’s 60th anniversary and all things Alice at Disneyland. Coming up with the title was the most fun. We wanted to call it the Alice in Disneyland collection, but to add a bit of humor … we made it look like the Queen of Hearts had disrupted the event, leaving her ‘mark’ by painting ‘Wonder’ across everything.”

As the film celebrates its 60th year, we’re getting the chance to re-introduce these characters to a new generation. I’m really excited for this collection but I’ll let the artists tell you more about it.

A Wonderland of Pins at Disneyland Resort

Lucky for me, I was able to convince the artists to share a few images with us as well as some of the inspiration behind this special series.

Alex: “Walt Disney had a long-standing affection for Alice in Wonderland, starting with the origins of the Walt Disney company in 1923. But It wasn’t until 1951 that the feature was finally produced. What I loved the most about this feature was the art direction by Mary Blair. Her bold use of color and design made this one of the most unique features ever produced. It was a pleasure working with Jeff and Jeanne in recreating these wonderful characters for this pin collection.”

Jeff: “My parents used to take me to all the Disney movies growing up and I spent quite a bit more time at home reading about these characters from books. What I enjoyed most about this project was interpreting ‘Wonderland’ and the characters in a nostalgic way that reminded me of the illustrations that captured my attention as a child.”

A Wonderland of Pins at Disneyland Resort

The collection, set to debut April 2, includes limited-edition pins featuring some of your favorite characters, a mystery collection inspired by a deck of cards, a framed set and even a Mad Hatter-inspired hat sculpture that opens up to reveal a pin of the Queen of Hearts saying “Off With Her Head.” Because these pins are limited, you will have to sign up for the opportunity to get a wristband to purchase them. That’s why I wanted to let you know first, here on the Disney Parks Blog. There are more details about this release on DisneyPins.com, so check it out when you have time.

If you’re looking for a way to celebrate, join us April 2 as we host Alex and Jeff for a special appearance and signing at Little Green Men Store Command from 9 a.m. to 11 a.m.

If you like this collection, let me know which pin is your favorite and why.


  • I am a Deluxe Passholder and blocked on this day. Will I have to pay extra to enter the Disneyland Park? Or will I get in for free because I have a wristband?

  • I got my confirmation too! Group 1. I’m soo excited!

  • Woohoo I just got my confirmation I am in first group baby…I cant wait till next saturday

  • So happy that ALICE is making a fierce come back,shes been my fav since i was a lil girl,im a big pin trader and i have been waiting since jan to hear about these pins.My absolute favs are the jumbo doorknob and the eat me drink me.hope i can get those on april 2 thanks disney artists and pin department its an awesome collection.

  • Alice ! Finally ! These pins are a colorful, magical tribute to one of the greatest Disney Films ever !!!

  • Michelle! I saw these pins at the Love is Magical pin event. They are really beautiful! The artists are really to be congratulated on these ones. Also very glad to see that you are using the random wristband method to give people the opportunity to own these great pins.

  • is the Alice pin holder a limited edition? because i want one but will they run out before i can get to Disneyland. any info would help thanks!

  • How wonderful this collection is. I hope to attend the debut on April 2nd. I submitted for name for a wristband. I would have to say my favorite pin is the I’m late pocket watch. The detailing is awesome and being movable by opening is so cool. Also you could totally pin this on your lapel or wherever and look like you are wearing an actual pocket watch.

  • The queen of hearts is my favorite, she always wants everyone’s heads of cause she’s the queen “off with their head”.

  • That sculpture and pins are AWESOME!! I wish i could get one, but it’s probably not possible seeing as how i don’t live in California and can’t be in Disneyland that day 🙁

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