More Walt Disney World Resort Stories

Royal Wedding Merchandise at Epcot

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

Royal Wedding Merchandise at Epcot

I was recently speaking with Sylvie Brumbaugh, product developer for World Showcase, about the Royal Wedding of Prince William and Kate Middleton (I’m sure I’m not the only one discussing this topic). Clearly, the wedding has captured the attention of the world. Sylvie told me that the United Kingdom Pavilion at Epcot has a limited selection of merchandise celebrating the special day. So, I set out with camera and paper in hand to survey various offerings.

First up, I found a very popular replica of the engagement ring that Kate Middleton is wearing. The ring has a retail of $24.95. I spoke with Kaz Stotesbury, an International Program cast member from Petts Wood, England, about her interest in the wedding. She was kind enough to pose for the photo above (and I didn’t have to get down on one knee; sadly I’m not a Prince).

“I met Prince William when I was younger,” explained Kaz. “He visited my school and it was great to meet him. Before working at Disney, I worked in London. I’ve seen the excitement that the Royal Family brings to the city.”

Royal Wedding Merchandise at Epcot

The Royal Family merchandise is located in the Tea Caddy Shop in the United Kingdom Pavilion. We are offering a T-shirt, ornament, perfume and a few additional items. Sylvie told me that the response has been overwhelming.

“We have been pleasantly surprised by guests’ response [to the Royal Family merchandise],” said Sylvie. “The response has been so overwhelming that we are planning to carry additional Royal Family merchandise. We are already looking for items to commemorate the Diamond Jubilee of Queen Elizabeth II next year.”

Royal Wedding Merchandise at Epcot

Sylvie also shared with me a special teddy bear that is being introduced at the United Kingdom Pavilion. The William the Commemorative Royal Wedding teddy bear was designed by The Great British Teddy Bear Company. The bear is dressed in a Royal “Bear Force” uniform and includes a giant replica of the engagement ring. The bear has a retail of $89.95, and the United Kingdom Pavilion will have a limited number of them for sale.

Royal Wedding Merchandise at Epcot

While standing in the location, I spoke with several guests from the United States and Great Britain about the wedding. Many were anxious to tell me their story of how they planned to celebrate the day. Before leaving, I met Ben Pomeroy, another International Program cast member from hails from London. I asked what the Royal Wedding meant to him.

“The Royal Wedding has grown on me,” said Ben. “I believe that Prince William and Kate’s marriage is one of true love. I’ve enjoyed speaking with many guests from all over the world about the wedding, and sharing a part of my culture with them.”

Best wishes to Prince William and Kate Middleton on their special day!


  • How long will it be on sale for? I know I am going soon and I want some of the merchandise!! I am a season passholder so I go often 🙂

  • A quick comment, in 2012 the Queen will celebrate her Diamond Jubilee for 60 years. In 2002, she celebrated her Golden Jubilee.

    • @Brian – I knew when I typed “Golden” that it didn’t make sense – LOL! I have updated. Thank you 🙂

  • Is there a number for the teddy bear? And per chance will any of these item be available online?

    • @Carol and June – You can contact Merchandise Guest Services at the toll free number above and reference this SKU – 400003688005. There was a limited quantity released at the United Kingdom pavilion. I confirmed this morning that they still had some on hand.

  • Is there a way I can orderthe Wiliam commemorative teddy bear?

  • Nice assortment for the royal weeding stuff, especially like the duffy outfit.

    I just have one question,
    Its great that you guys have released the catalog for the florida project and added a whole bunch of content. However, the prices for most of the products are generally higher than last years event. The jumbos come out to be around 50 dollars a piece as well as some of the pin sets and the mystery pack around 20-60 dollars. Is pricing controlled under a department or team of people, because I understand prices fluctuate and go up, depending on the product, but having to pay for the event itself and then paying more for the product makes it discouraging for some people. Just curious about that issue if you are able to answer that. Thanks Steven.

    PS: I understand the company strives on delivering great product towards your consumers, especially me, in fact I am a fan of the vinylmation mold, however when prices go up, based on the situation, everyone should have the same opportunity to get that product with a set price. I understand its totally not up to you or the developers but the people who place the sticker tabs on the products themselves. Thanks

  • How long will the merchandise be available. I will be their in two weeks

  • Is there a way to order the perfume as well?

    • @Brittany – I spoke with the World Showcase team who provided me with all sorts of details regarding The Royal Collection items pictured in the image above. You can reference these items when contacting the Merchandise Guest Services team:

      Hand Lotion ($25) – 400002920526
      Large soap ($18) – 400002920489
      Guest soap ($28) – 400002920496
      Hand cream ($30) – 400002920502
      Hand wash ($25) – 400002920519
      Room Fragrance ($32) – 400002920472

  • Is there a way to order the ring via mail order?

    • @Christina – Yes, you should be able to do so. Please contact Walt Disney World Merchandise Guest Services at 877-560-6477. Reference this SKU – 400003228478. As mentioned, retail is $24.95.

Comments are closed.