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The Florida Project at Walt Disney World – Registration Opens Today!

The Florida Project at Walt Disney World

Are you ready to take a trip back to the past? It seems like not so long ago, Walt Disney World was just a dream, on its way to becoming a reality. Forty years later, I look around to see four major theme parks, two water parks, world-class accommodations, award-winning restaurants, sports, recreation and some of the best shopping opportunities you’ll ever have and all I can say is, “Wow!” How many of you remember being at the Magic Kingdom on opening day?

The Florida Project Preview Center Jumbo Pin

On September 9-11, 2011, we plan on helping to kick off Walt Disney World’s 40th Anniversary celebration with The Florida Project Trading Event. This nostalgic and retrospective-filled event will take you back to the beginning of what is now called the Walt Disney World Resort.

For those of you who might not know, the storyline for The Florida Project revolves around an alternate Preview Center that we uncovered. It was never used because the official Preview Center opened on Buena Vista Drive. Numerous artists have been hard at work, or in this case they have taken the opportunity to “go back” to the drawing board to create commemorative collections of pins and Vinylmation that represent the past, present and future. One of my personal favorites from The Florida Project Collection is the Preview Center Jumbo Pin. Not only do I love the early 1970s character designs, but it also features a retro color palette that’s synonymous with the 70s.

The Florida Project Vinylmation Figure Artwork

Of course, Vinylmation fans, we have a special Florida Project Vinylmation Showcase taking place just for you on Sunday, September 11, 2011. In keeping with the theme of The Florida Project, the Vinylmation assortment will feature original attractions, classic characters with vintage styling and nostalgic touches that take you back to Opening Day at the Magic Kingdom.

The Florida Project Limited-Edition Passholder Pin

And P.S., Passholders we haven’t forgotten about you! We’ve unearthed a very special, limited-edition assortment of Florida Project pins that have been designed exclusively for you.

Registration for this celebratory event will begin today, Wednesday, April 6, 2011, at 2 p.m. EST at This is definitely a “don’t miss” event! Of course, I can’t showcase all of the 1970s inspired merchandise from The Florida Project, but when you visit, you can get a sneak peek at some of the nostalgic products that we’ve created just for the event. Keep your eyes peeled over the next few weeks as I reveal more of the assortment from The Florida Project along with Disney Design Group Artist insight into all of the details of The Florida Project.


  • Thank You Very Much Dara!!!!! I hope to register soon!!! 🙂

  • Wow Dara… this is SUPER COOL! I was there in 1971( I was only a Baby). That merchandise bag brings back many memories growing up. For some reason, the 1970’s was THE BEST time for me at WDW. Despite only having the MK and a few hotels, that decade seems the most magical.

    Love any and all posts related to the merchandise…
    Not only have a been a HUGE Disney fan(literally my entire life), I am a Retail Consultant and love Disney merchandise news..

    Please tell me there will be lots of pics for this event somewhere… I would love to go but opening up some new stores for a Retail group over that time…. :(..


  • Hello! My father and i are very interested in attending this pin event but we are unsure how to join the Pin Trading Event Club. How do you join?

  • So, something’s happening on October 1st itself, right? I’ve booked a trip to be there on that date.

  • My husband and I just registered for the vinylmation event and can’t wait for our trip! Looking forward to expanding our vinyl collection and hopefully meeting some of the wonderful artists. Hopefully there are some great surprises in store for the Florida Project!

  • Super excited for both the Pin and Vinylmation events. I already registered for both events!

  • Love the retro stuff!! Hey, any word on when/if there will be a SHAG event???? Missed him in January by a week, would love to see more of his work for the 40th!!!!

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