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Video: Mickey Mouse Brings Disney Magic to Times Square

Thomas Smith

by , Editorial Content Director, Disney Experiences

Yesterday on the Disney Parks Blog, we told you about the fun augmented reality event we’re presenting in Times Square this weekend. It’s been a memorable experience for hundreds of guests who saw themselves broadcast on huge digital billboards towering over Broadway.

Today, we’re sharing some of those special moments.

Remember, the event is free of charge and continues today and tomorrow during daytime hours. You can find us in front of the Disney Store on Broadway at 45th Street. If you’re not in Times Square, you can always follow the fun on Twitter with #DisneyMemories.


  • Would love to see this carry over to this weekend… Flying to NYC tomorrow for the parade!

    (Seeing this on Michigan Avenue would be worth a trip to Chicago, too.)

  • Amazing video! Music, theme, castle fireworks ending, and Sorcerer Mickey. Pure Disney magic! I loved it!

  • oh my i love it! does this mean that “Imagine the Memories” is the 2012 theme? Awesome!

  • this is awesome just pure disney magic at it’s best i wish i could be there to try that out 🙂

  • This is such a cute video!!

  • A great example oof how technology CAN BE Amazing! Thanks Disney for “Trying new things.”

  • This is awesome! Please bring it to the Disney Store on Michigan Avenue!

  • This is truly magical, you can bring the Disney magic all over the world! I would love to see this in all major cities on this planet. All that smiles, wow!

  • @Jennifer It’s a remix of “Good Life” by One Republic.

  • This is truly one of the best Disney promotional videos ever! Love that Sorcerer Mickey is featured! Perfect song choice! Spread this magical experience for all to enjoy!


  • Amazing and Impressive! Love the “Imagine the Memories” tagline!

  • This is one of the best videos I’ve ever seen! Truly magical. Please bring this to other places!!!

  • What is the music being used in the new commercial posted to YouTube that features this?

  • Oh my goodness! That is so “magical!” I wish they would do that here in California. Maybe at Downtown Disney??

  • What a great addition to the already amazing Disney Store in Times Square! Is this going to be a permanent addition or just a limited engagement?

  • This is truly incredible. I was just at the Disney Store on Oxford Street in London today. Would love to see the same augmented reality experience in the UK!

  • Awesome, travel with that to other cities this world definitely needs a little more joy! Spread it!

  • OOO I should go do this. I already have an event at the doorway to dreams store on sunday at rosevelt field. I should go try this out in times square to make it a full Disney weekend.


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