Year after year, our Product Development team goes back to the drawing board working closely with our talented team of artists from Disney Design Group to come up with creative ideas for exciting new merchandise. So what have they come up with for this year? Formally known to us as the Letters Program, you’ll find the names for Disneyland park and Magic Kingdom filled with character this year – quite literally. Take a look!
This art or a variation of it will appear on T-shirts, hoodies, headwear, tote bags, frames, magnets, license plate holders and drink ware, among other fun souvenir items.
I caught up with the product developer for this fun new merchandise, Summer Bloomfield, who had this to share on how the magic of this artwork came to life. “I think at some point we all want to be a kid again. Visiting Disneyland and the Magic Kingdom allows you to do just that, even if it’s just for a few minutes, hours or even days,” said Summer. “We wanted to encompass many of the favorite icons, characters or memories that we know people will remember. What better ways to represent the parks than with pirate ships, castles, attractions and of course, characters?”
Which character or icon best represents your last visit to one of our Disney Parks?