Getting the opportunity to see some of the new merchandise before it hits store shelves is a dream, but in this particular case, it’s more of a “nightmare”…not literally, of course.
Luckily, Product Developer Summer Bloomfield gave me the inside scoop and a look at some of the “Tim Burton’s The Nightmare Before Christmas” art that you can expect to see on a variety of apparel, headwear and accessories this spring.
“We all know that Jack Skellington loves his dark side – black of course being one of his favorite colors,” says Summer. “But he also has a bright, humorous side that I don’t think everyone gets to see all of the time. So for this collection, it was kind of fun to show this side of Jack. We infused fun hues like purples and blues, and added new treatments and embellishments to the merchandise that really makes it stand out, of course all the while keeping it cool and edgy.”
And of course, let me know what you think!