More Walt Disney World Resort Stories

Believe in Magic with the 2013 Disney Parks Merchandise Collection

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort


I generally believe I’m a lucky guy. I have two wonderful children, loving parents, an amazing girlfriend, and I work at the happiest place on Earth. While the New Year arrives with a number that some may consider unlucky, I believe that 2013 will be a lucky and magical year. Believing in magic is the theme that Disney Theme Park Merchandise selected for the 2013 dated art programs. The foundation for this new program is the style guide that Disney Design Group completed in November 2011. I recently took a closer look at the style guide to see what artwork is coming to merchandise in the New Year.


The 2013 style guide contains a variety of logos, graphics and patterns that give one consistent look for the merchandise. Artists and merchandisers can use elements from the style guide on all sorts of items from drinkware to plush to coffee mugs. Sorcerer Mickey and his hat are both prominently featured in the 2013 artwork. I particularly like how his silhouette was incorporated in the logos for Disneyland and Walt Disney World Resorts (something I’ve not seen before). I also liked the creative use of “13” in the word “believe.”


At many merchandise locations in Disneyland and Walt Disney World Resorts, you will see visually impressive statements containing all kinds of 2013 merchandise. These statements make shopping easier for guests, as dated merchandise is some of the most popular souvenirs from Disney Parks.


Guests can also find an assortment of 2013 merchandise on the Disney Parks online store. One of the more unique items currently in the shop is a tie-dyed shirt for Disneyland Resort and Walt Disney World Resort that has Sorcerer Mickey and friends facing off against several Disney Villains.

Disney Design Group created alternate art program for 2013 that you may recall seeing in a recent Disney Parks Blog video. Stay tuned as I will be giving a closer look at the amazing oversized posters from the 2013 calendar that will also make their way to pins, Vinylmation, iPhone covers and apparel next year.


  • I second the 2013 License plate! My wife was so disappointed that they didn’t have one:(.

  • I didn’t see the license plate. Hopefully, there is one. I change the front plate on my car to the new year every year. We’ll be there in February to get our 2013 plate!

  • Steven, do you know if the Walt Disney World logo has been officially changed to the one pictured in the great new merchandise, (which I can’t wait to check out! 🙂 )?

    • @Michael – You will see that Sorcerer Mickey silhouette logo for the 2013 merchandise at Disneyland and Walt Disney World. But I don’t believe it is being used in other places. It was something that our Disney Design Group created specifically for the dated merchandise.

  • 2013 just may be the lucky number all year long!! Celebrate #13 with the Mouse!

  • I’m so getting that hat!!! Hopefully there will still be some when I come in March. 🙂

  • I see one must have souvenier for 2013 and thats the Bus!!! My dad has every single bus that was ever released going back to when it was WDW oriented to when it became a Disney Parks item. if we didnt make it to WDW I made sure someone picked one up for him, Yes he collects anything to do with buses and has pictures of just about every bus that ever rode around the parks going back to 1973 to present< including the Super bus that was tried back in the late 70's early 80's

    • @Susan – What a great story! I figured there were a few bus collectors out there. During a recent video shoot, our camera operator was asking me about the new bus toy. I included the image for him, but I’m glad to know you also liked it.

  • Nicolette – We just got back from our trip to WDW (Dec 13-20) and saw much more 2013 merchandise than 2012!

    • @Nicolette – As Michelle indicated, the new 2013 merchandise arrives in locations around beginning to mid-December. I took the images for this article a few days before Christmas at World of Disney. There were a handful of 2012 items remaining. We really don’t have a major end of the year sale for dated merchandise. There have been times when items are marked down but there isn’t a set schedule for that.

  • Love it all, especially the mug! Disney always gets it right! What happens to all of the 2012 and holiday merchandise at the end of the year, does it go on sale at the parks? That is one sale I would drive 7 hours to attend!

  • I’d believe in magic if Figment was involved. =D

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