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Inside Look at New Merchandise at Epcot for Test Track Presented by Chevrolet

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

A T-Shirt for Test Track Presented by Chevrolet

For months now, my son has been asking to ride Test Track presented by Chevrolet. He rode the previous incarnation of this fun Epcot attraction and loved it. The official opening takes place tonight, (December 6), which also happens to be my daughter and son’s birthday. I’m tempted to tell him that I got him Test Track for his birthday, but I think I’ll settle for a T-shirt. New apparel is just one of things that guests will find as they pass through the merchandise location. I stopped by last week for a first look at what to expect.
Merchandise for Test Track Presented by Chevrolet

The merchandise location is found just beyond the Chevrolet showroom, and will carry a variety of automotive-themed goods including shirts, hats, toy cars and more. There is also a section with Disney•Pixar’s “Cars” merchandise, and a dedicated area for Disney-themed automotive items like antenna toppers, fuzzy dice and window clings. Toward the exit, guests will find a booth where they can make official “Automotive Designer” photo badges.
Apparel for Test Track Presented by Chevrolet

For the opening, we are releasing several new shirts for adults and kids with artwork created by artist Cortney Williams. One shirt has Mickey Mouse in the driver’s seat with a ghosted image of the ride’s test categories of Capability, Efficiency, Responsiveness and Power. A shirt and a hat will have only the attraction’s logo (simple designs are sometimes the best!).
Pins for Test Track Presented by Chevrolet

There are a few additional items arriving next year, including a tie-dyed shirt for kids with the attraction logo, a photograph frame, and an antenna topper. Finally, we will have two open edition pins which have been updated with the new attraction color scheme. The original Test Track car pin (above right) has been a fan favorite since the original attraction opened in 1999.

Here are a few additional images from the location:

Read these posts for more about the newly re-imagined Test Track:

Comments

  • I can’t wait to ride the new Test track and get a new TT shirt 😉

  • Will there be a new Test Track antenna topper? The yellow & black Mickey went away during the construction for the new Test Track.

    • @Hastin – I don’t know of any hidden World of Motion logos on the merchandise. Sorry.

      @Pamela – Yes. There will be an antenna topper. It is a black Mickey Mouse icon with the new Test Track logo. I believe it will be arriving in early 2013.

  • Did you sneak the World of Motion logo on any of the Test Track merchandise, like they did throughout the attraction? (Oh, and the trash cans!)

  • LOVE the return of the original EPCOT logo/font. Now, if that could just spread back to everywhere else . . .

  • Hi Steven, I posted this on your previous blog post and I was wondering if you could address it :

    “There is a request from both shoppers and Disney World Merchandise Phone Operators to include SKU numbers with these items that you post on the blog. I called and tried to order the Cinderella birds top shown above, and they couldn’t find it anywhere in the system even though it is available in the parks. They said without SKUs it’s really hard to find exactly what the blog readers are looking for.”

    • @Katie – Thank you for the feedback. I typically include item numbers when asked by Guests. I don’t include them in the text of article due to space limitations.

      If you want a glimpse of the future, stop by Mouse Gear next time you are in Epcot. They have these tablets that give the Cast the ability to look up merchandise. The product locator includes item numbers, images and locations where the product is available throughout Walt Disney World. Nice part is I just got access to that system as well. 🙂

  • Will the new test track merchandise be available on-line or just on-site? I would really like to purchase one before I go down for spring break in March.

    • @Greg – I don’t know of any plans to carry the merchandise via the Disney Parks online store. Your best option would be to contact Disney Parks and Resorts Merchandise Guest Services at 1-877-560-6477 or send an email to: merchandiseguestservices@disney.go.com

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