‘Legends of Frontierland: Gold Rush!’ Begins Today at Disneyland Park

Erin Glover

by , Director, Publicity, Walt Disney Animation Studios

A few weeks ago, we told you about a new experience coming to Disneyland park, in which guests will not only watch the story unfold, they will be able to create the story themselves. “Legends of Frontierland: Gold Rush!” begins unfolding today! Here’s what you need to know to jump right into the story on your next visit.

Create Your Character: You can be whoever you want to be in the Wild West of Frontierland. You can be a peacekeeper, an outlaw, a miner … it’s all up to you! You will even be able to create a new name for your character. Whenever you enter Frontierland, that’s who you will be!

Choose a Side: Rumors of gold have led to a struggle for land. Which side will you take … joining the peaceful Frontierland citizens or the opportunistic Rainbow Ridge townsfolk?


Learn the Lay of the Land: There are new Frontierland locations in play now with “Legends of Frontierland: Gold Rush!” and each serves a unique purpose in the story.

  • Trading Post – This is the meeting place and first stop for new Frontierland citizens. This is also where citizens can keep up with the latest Frontierland news and swap plans for fending off those Rainbow Ridge ruffians.
  • Hideout – Like the Trading Post, the Hideout is the first stop and central meeting place for citizens of Rainbow Ridge.
  • Telegraph Station – The information hub of Frontierland, this is the place to send and receive important messages.
  • Sheriff’s Office and Jail – This is where outlaws are brought to justice and where lawmakers work to keep the peace.
  • Talent Agency – Based in the Golden Horseshoe, this is where new talent is discovered and showcased in Frontierland.
  • Card Table – Also located in the Golden Horseshoe, this ongoing card game plays host to outlaws and heroes alike. Be careful what you say here! You never know who may be listening.

Get to Know Your Fellow Citizens: You can find your fellow citizens throughout Frontierland. Just look for your town’s color to find out what’s new in town.

Earn “Bits”: “Bits” are the currency of the Western Territories. You can earn “bits” by participating in tasks throughout the land and spend them on land purchases, to get information and for other worthy causes.

It’s time to choose your alliance in the fight for Frontierland! We’ll have more details as they develop here on the Disney Parks Blog. And be sure to support your townsfolk with the hashtags #MyFrontierland and #MyRainbowRidge!


  • How long will this last? Is it just a temporary thing or no? I don’t know when my next trip will be but this looks like so much fun plus the new one in Adventureland I can’t wait!!

  • Just came with my boys (8 and 10) yesterday and they had a blast. They were a little timid at first after getting their “names” but a nice Frontierland citizen named Chance welcomed the boys, game them a few Bits and walked them into the Golden Horseshoe to play a game of High Card. After that, they were running around looking for jobs to earn more bits and one even put the other in jail for a spell. They haven’t stopped talking about it and have been playing Sheriff and outlaws since we got home.

  • Oh I love this! We’ve seen it the past few days but we were there at night and past the closing time. Perhaps on our next trip during the day. 🙂

  • Omg this was such a breath of fresh air and so much fun. Had a blast playing today and can’t wait to return. One-Eyed Bart will be back let’s go Rainbow Ridge!!!

  • Sounds like fun! I’m adding it to my list of ‘must dos’ at Disneyland!

  • This sounds adorable! Unfortunately, I don’t think I make it out to Disneyland often enough to really enjoy the fun. Do you know if this feud or something like it would ever make a journey to Disney World?

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