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New Color for Disney Collection by Vera Bradley Coming September 19 to Marketplace Co-Op in Downtown Disney Marketplace

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort


In September 2013, we launched the Disney Collection by Vera Bradley at Disney Parks. Known for their stylish quilted cotton luggage, handbags and accessories, Vera Bradley has been infusing color into all aspects of women’s lives for more than 30 years. I’ve enjoyed spotting guests with bags and accessories from this collection at Disney Parks, resorts and even at airports this past year. Today, I’m happy to share that the newest color, Disney Dreaming, will be coming to Cherry Tree Lane in the Marketplace Co-Op at Downtown Disney Marketplace on September 19.


This new blue color was designed in collaboration with Disney Design Group Creative Manager Patty Landing and the design team from Vera Bradley. The color features Mickey Mouse and Minnie Mouse dreaming of Disney fun.

New Color for Disney Collection by Vera Bradley Coming September 19 New Color for Disney Collection by Vera Bradley Coming September 19

We will have a variety of styles available with this color including a Hipster Bag, a Zip ID Case, a Vera Bag and more. In early 2015, the team will introduce a duffle and an ultimate backpack with this color.


These items will also be found in select Disneyland Resort locations and on the Disney Parks online store later in October.

For the online store, I invite you to visit where you’ll also find several previously released colors.


  • Where can I find any of the Disney Vera Bradley bags at Disneyland? I respect the WDW a is much larger, but I really love the original and it is much easier to navigate for my husband who is disabled so we always go to Disneyland. I would really like to be able to purchase one of these while I’m there.

  • SO excited! Just last night Mom (who lives close to Mickey) was asking what I wanted for my upcoming “biggie” birthday (50, gasp). I said “I bet a new Vera fabric is coming soon!” Saw this tonight via Facebook — called Mom right away and said “Hey personal shopper, time for a visit to Cherry Tree Lane!” Luckily Mom has been dying for a Dole Whip anyway. Can’t wait to see this one in person — it looks SO cute. I like them all but I think this one will be a special favorite. The colors are so pretty.

  • I see this pattern will be available in a new “ultimate” backpack. Will the older, smaller backpack be made available in this pattern as well?

  • I can’t wait to get one of these! Just sad that I am not going to WDW and will have to wait until it is available online. 🙁

  • While I love this new design, it feels more Frozen-inspired to me than Mickey and Minnie. It would be neat if it had elements of Frozen instead.

  • Are we able to buy these online?

    • @Michael – These items will be offered on the Disney Parks online store at a future date. I don’t have a confirmed release date at this point but I invite you to visit

  • LOVE this new design! I was planning on getting a different design when I am there at the end of the month, but so glad that the new one will be out by the time I get there. I’ll definitely be picking it up. I hope it doesn’t sell out before I get there!

  • I am so excited about this new pattern. Can’t wait to see it up close in person. Steven, can you provide a list of all the different styles this Disney Dreaming pattern will come in? Thank you.

  • I like your selection how long will this supply last.Jamie I want to be the first person to buy this when I travel to Walt Disney world this Oct..for the mickeys Halloween party.

    • @Jamie – The availability of these new items will depend upon popularity with Guests. They are planned to last for a little while.

  • So there won’t be a duffel on Friday?

  • Any word on when they will be on the DCL ships? I’m sailing 10/31.

    • @Sandra – I’ve not heard when they may be released on Disney Cruise Line. I’d have to ask the team. I hope you have a great cruise!

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