Memento Mori, the new Haunted Mansion-themed shop, recently opened in Liberty Square at Magic Kingdom Park. This location is the destination for new Haunted Mansion Authentic products at Walt Disney World Resort. In recent weeks, I’ve enjoyed hearing guests’ reactions and seeing photographs from their visits to the shop. Since it’s Halloween, I caught up with my Walt Disney Imagineering partners to dig up a few interesting details about the shop that you may not know.
You may recall that it is rumored the little shop was the abode of Madame Leota. While she disappeared long ago, many of her belongings are still located in the shop such as a beautiful portrait that was possibly created during the time she lived in the area.
The shop’s name was inspired by a gravestone found in the graveyard scene inside the attraction. The Victorian-era phrase “Memento Mori” reminded people of that age “to live life to the fullest as everyone is mortal.”
There are two different signs found outside the shop. The larger sign has an eyeball-like graphic that looks like it follows you when passing by the location.
Merchandise cast members wear costumes that are slightly different than the maid and butler costumes from the attraction. I love the unique Madame Leota-inspired broach that female cast members wear (yes, the merchandise team is considering making it a retail item in the future).
The broach also inspired a mirror found on a wall inside the shop. The mirror’s frame is basically a larger replica of the broach.
One of the coolest new things in the shop is Spirit Photography, which is another way for Guests to pursue the mysteries of life. This special kind of photography has been known to touch the spirit world, revealing the secrets that lie beyond.
Outside the Spirit Photography room, you will find some recreations of the earliest form of photography known as “daguerreotype.” I also liked the wallpaper found inside the photography area.
While visiting the shop to get photographs for this story, I had my portrait taken. After a few moments, I was presented an 8-inch by 10-inch, lenticular image that revealed my spirited Disney Side. No reservations are needed for this experience.