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Disney’s MyMagic+ Honored with ‘Innovation by Design’ Award

Thomas Smith

by , Editorial Content Director, Disney Parks

We’re pleased to share that MyMagic+ – our collection of tools taking the guest experience to the next level at the Walt Disney World Resort – was recently honored with an “Innovation by Design” award by the popular magazine and website, Fast Company.


MyMagic+ received the top spot in the “Experience Design” category when Fast Company revealed the 10 best designs of the year at their annual “Innovation by Design” Awards and Conference in New York City. Winning entries were honored as the smartest, most ambitious design experience developed in concert with business and culture.

As we’ve shared here on the Disney Parks Blog, MyMagic+ is a new way for guests to experience an even more magical Walt Disney World vacation, with FastPass+, Disney’s MagicBand and the My Disney Experience website and app.

Congratulations to the MyMagic+ teams working on this award and all of the cast members assisting in the ongoing evolution of the guest experience at the Walt Disney World Resort.


  • Fantastic!

    Now you just need to bring the magic bands to the west coast!

  • I would expect nothing less from the innovations Team! Great collaboration!
    Love Edna Mode and her video explaining how to use MyMagic+, brilliant and her idea for the name,nothing short of,well, magical!
    Thanks Thomas for sharing, the more you know the more you go!

  • We were able to use my MyMagic+ on our last visit and thought it was amazing and seamless. The ease of using made our vacation less stressful. Being able to send our teenager over to get her own snacks or food without worrying about her losing her card was great. We even let her use it for her own purchases. Very glad to see the rest of the world recognize Disney for their forward thinking. “Keep moving forward.”

  • Congratulations! Our family has been able to experience MyMagic+ on two visits and I was very impressed. The simplicity of the bands, the elegance of the band readers with their multi-coloured rings of light, and the convenience of not having to carry around key cards when going to the pool or dig credit cards out of my wallet when making purchases are wonderful. The design of the system seems so obvious, but really that’s just powerful design.

  • That is fantastic ^-^ congratulations

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