Today in Disney History: New Disneyland Sign Debuts, 1989

Erin Glover

by , Director, Publicity, Walt Disney Animation Studios

For years, a large marquee sign on Harbor Blvd. welcomed guests to Disneyland park. On this day in 1989, the original sign which stood at the entrance since the park opened, was replaced with a new sign featuring an electronic marquee. To mark this occasion, Iā€™d like to re-share two photos that were originally posted by George Savvas in this fantastic article back in 2010 here on the Disney Parks Blog.

New Disneyland Sign Installed, 1989

In the photo above, you can see the old and the new side-by-side as the new sign is installed.

New Disneyland Sign Installed, 1989

And here is the new sign, finished and lit up, as it would welcome guests for the next 10 years.

Do you remember these Disneyland landmarks? Share your memories with us in the comments!


  • I remember seeing the newer sign when it debuted and was so excited. I see why they changed the old sign, it was quite dated, but it is still my favorite. Sometimes we don’t appreciate things enough until they are gone : )

  • I remember the old sign, most definitely. I also remember when both signs were briefly together along Harbor Blvd. I miss the days of having the Disneyland sign living large along Harbor Blvd.

  • Hi Erin,

    We really enjoy seeing any of the Park’s history on the blog! The more the better. The pictures you shared today are evidence of the continuing evolution of the Park and the fact that, as Walt said, it will never be finished.

    Arizona Mike

    • Well said, Mike!

  • Actually John Stamos owns Just the beginning “D” of the sign!

  • I loved that old sign. Was sad to see it go.

  • I think that John Stamos owns the original sign.

  • Now owned by John Stamos !

  • As a Child the big sign was the first Disney hug before the park.

  • I remember the original sign well. My very first apartment was off Harbor Blvd, a couple blocks south of Disneyland. I drove past the sign every day going to and returning from work. There was something wonderful about passing a sign that said, “The Happiest Place on Earth” every morning and evening. There have been a few apartments and a lot of houses since then, but I still remember how happy it made me to see that sign. šŸ™‚

    • What a wonderful memory. šŸ™‚

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