I recently spotted some new 2015 merchandise during a visit to Downtown Disney Marketplace at Walt Disney World Resort. This time of year is usually when the new dated merchandise (that is products that have a specific date) arrives at Disney Parks. I noticed something different about the artwork for these items this year – Sorcerer Mickey was nowhere to be found. When I returned to the office, I caught up with Disney Design Group Artist Thomas Scott to learn more.
“For the 2015 artwork, we imagined the Disney characters were showing off their Disney Side just like our guests do when visiting Disney Parks,” explained Thomas who was one of the lead designers for the 2015 artwork. “We dressed the characters in products we carry such as the Buzz Lightyear costume tee-shirt that Goofy is wearing. Sorcerer Mickey has been included in the dated art program for a few years. This time, we put a Sorcerer’s hat on Mickey Mouse that resembles the hat we carry in our merchandise shops. I thought it was a great nod to that artwork tradition.”
Work on the 2015 artwork began about 18 months ago. Thomas told me that several Disney artists collaborated on the style guide. Different product categories use the style guide artwork to create a consistent look for all items. I particularly love the artwork by Disney Design Group Artist Mike Sullivan that shows the characters doing things I do when visit Disney Parks (the selfie photo made me laugh as I have taken many of those).
The dated merchandise is some of our most popular items sold at Disney Parks (a great way to remember the year you visited). We offer apparel items, seasonal ornaments, souvenirs, pins, plush, home goods and much more that uses this artwork. I love the propeller cap, and I thought the scrapbooking kit was pretty neat too.