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New Merchandise Coming to Walt Disney World Marathon Weekend in January 2015

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort


A few weeks ago a shared a look at the new Minnie Run Collection By Champion Athleticwear coming to the 2015 Walt Disney World Marathon Weekend. In that article, I promised a look at other items created by Disney Theme Park Merchandise for this annual event. As you will see in this story, we’ve created commemorative merchandise for every race taking place January 7-11, 2015 at Walt Disney World Resort.

New Merchandise for the Half Marathon During the 2015 Walt Disney World Marathon Weekend New Merchandise for the 2015 Walt Disney World Marathon Weekend

For the majority of the races, we will introduce apparel for both women and men including short and long sleeved shirts, jackets, Sweaty Bands, Bondi Bands, pins and vehicle magnets. The Kids Races, Family Fun Run 5K and 10K will also have vehicle magnets this year.

One thing I’m most excited to see is the new limited release retail MagicBand with the runDisney logo (retail $24.95). Like all other retail MagicBands, this graphic MagicBand can be linked later making it a great gift for someone in training for a future runDisney race at Walt Disney World Resort.

New Merchandise for Goofy’s Race and a Half Challenge During the 2015 Walt Disney World Marathon Weekend New Merchandise for the Dopey Challenge During the 2015 Walt Disney World Marathon Weekend

This year marks the 10th anniversary of Goofy’s Race and a Half Challenge. All of the merchandise for this particular race this year includes an anniversary logo.

New 'I Did It' Merchandise for the 2015 Walt Disney World Marathon Weekend New 'I Did It' Merchandise for the 2015 Walt Disney World Marathon Weekend

We also will be offering “I Did It” shirts for both women and men (I included a handful of options in the image above).

Finally, the event team is introducing a new “In Training” line for those who want a jump start on preparing for next year’s runDisney races.

These items and more will be released at Disney’s Health & Fitness Expo at ESPN Wide World of Sports Complex. The Expo will be open during the following times:

  • Wednesday, January 7, 10 a.m. – 8 p.m.
  • Thursday, January 8, 9 a.m. – 7 p.m.
  • Friday, January 9, 9 a.m. – 7 p.m.
  • Saturday, January 10, 10 a.m. – 4 p.m.


  • Hi! I spoke to Disney Merchandise dept this week and they told me all unsold marathon expo merchandise went back to the supplier a couple days after the marathon. I was so bummed. I really wanted to pick up an “I did it” shirt as well. I regretted not getting it at the marathon.

  • I am looking for a Dopey “I Did It” shirt too. Like most it was sold out Wednesday night. However several people said they were reprinting the shirts. Where can I purchase one?

  • I’m looking to purchase the runDisney hat that has the slogan…”Every Mile is Magic” on the back and everyone I’ve contacted says to come to this site to purchase it. How do we know when anything will be posted

  • I would like to know if merchandise will be available online as well. Very disappointing that they sell out so quickly considering people have to travel for the event and can’t get there early. Plus, they know how popular the items are…
    Thanks for your help!

  • Would it still be possible to purchase one of the “I Did It” marathon shirts along with one of the marathon magnets now that the race/expo is over? I didn’t want to purchase ahead of time and after the marathon my kids were ready to go because they were soaking wet from the rain. Any info you could provide would be great. Thanks!

  • Can you advise if 2015 Walt Disney World Marathon Weekend Merchandise will be available to purchase online at anytime? There were a couple things that were sold out that we really would like to purchase.

  • Hello. Is it possible to purchase the I DID IT shirts and headbands now that the race is over? A little superstitious and didn’t want to buy ahead of time. Please let me know if we can order merchandise online. Thanks. P.S. It would be nice if the merchandise was on sale at the hotel gift shops and/or especially Main Street on the day of the races.

  • The purple I Did It Goofy shirt was sold out at the expo. Can I purchase it online now? If so, please send a link. Thank you!!

  • My half marathon medium shirt does not fit well. Any chance I can purchase a second official race shirt in size small?

  • Any idea when merchandise for Star Wars will be released?

  • I tried to purchase a women’s “I Did It” marathon tee shirt, but they were sold out. Are they available online? Will more be available at WW of Sports?

  • I was at the expo last night, and am running the 1/2 marathon on Saturday, I was hoping to but one of the “I did it” shirts but there were not any for sale anywhere I could find. Do you know where these would be available or did they already sell out?

    • @Adam – I’m sorry to hear of your challenge. I spoke with the merchandising and planning teams this morning. They said that both of the mens’ and ladies’ shirts are available at the Jostens Center at ESPN Wide World of Sports Complex. There were some other shirts that had limited availability but the 1/2 Marathon shirt wasn’t one of them at this time.

  • Any idea if there will be an I did it for the 10k

  • Will there be other colors avail for the Dopey Jacket, or just the blue?

  • Thanks for the pictures! I hope you share as many pictures of the merchandise for the upcoming Star Wars Half Marathon Weekend so we can plan ahead. The Expo is sure to be hectic.

  • Ditto on the 10K merchandise! I’ve done the Disney half before but am doing the 10K this time. I’m not into pins, magnets, or bumper stickers. I really want a jacket!! Hopefully, there will be more merchandise for the Enchanted 10K in February.

  • Do you know if they will sell the RunDisney Magic Band online?? I would love to get one, but won’t be able to make it to the expo from TX. Thanks!

    • @Kelley – I don’t know of any plans at this point to carry the runDisney retail MagicBand online. If that changes in the future, you would find it here:

  • Hi Steven,
    If you have another minute looking at responses, just curious if Goofy and marathon may have race jackets similar to what’s shown for the half and Dopey? Or if nothing is shown here because there are no comparable jackets for those events?
    Thanks in advance!

    • @Michael – I wasn’t provided a sample of that jacket to photograph but that doesn’t mean there won’t be one available there will be jackets for Goofy’s Race and a Half Challenge for both ladies and men. There were a lot of items and the images above are only sample.

  • Do you know if the “in training” and general run disney merchandise will be available online? Also, will there me similar releases for the princess race weekend. Will the magic band be the same for all races?

    • @Sarah – At this point, I don’t know of plans to carry the “in training” line on our Disney Parks online store. I’ll have to ask the online store team. There are a handful of runDisney items currently online:

      There will be products for the upcoming Princess Half Marathon in February. It’s a little too early to discuss those since the Walt Disney World Marathon and the Star Wars Half Marathon at Disneyland Resort need to happen first.

      From my understanding, the only planned retail MagicBand for runDisney is the one shown in this story. If that changes in the future, I’m sure I’ll discuss it 🙂

  • It would be great to see more merchandise geared towards the 5k and 10k… that is also an achievement that participants would appreciate a shirt or jacket for! While there is sometimes a pin, not all runners are pin collectors/traders.

    • @Heather – Thank you for the feedback. We will be offering a vehicle magnet for the 5K and 10K races this year.

  • Steven – Is it correct that the public can come to the Expo to buy this merchandise (such as the MagicBand)? You don’t need to be signed up in a race… True or not?

    • @Ethan – All Guests are welcome to attend the Expo. You don’t have to be registered to go.

  • Thanks for keeping us updated! I love the “In Training” line idea. Any news on when they are going to release this upcoming years runDisney New Balance designs?

    • @Lisa – I have not heard any details at this time.

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