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Year in Review: Greatest Hits from Disney Theme Park Merchandise in 2014

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

This year was an exciting time for Disney Theme Park Merchandise. On behalf of my fellow author Michelle Harker and the entire merchandise team, thank you for your feedback! We loved reading your comments as new things were revealed. Below is a brief list of popular items from 2014. I’d love to know your favorite products from this past year, so please share in the comments below.


Disney Character Mugs – This past spring, we released several new Disney character mugs. This article was one of the most popular stories of the year, particularly on Pinterest.

Disney Parks Collection By PANDORA JewelryIn August, we announced a new partnership with PANDORA Jewelry. We released a collection of hand finished sterling silver and 14K gold charms developed especially for Disney Parks.

Disney’s “Frozen” – Some of the most requested items this past year were inspired by Disney’s “Frozen.” We introduced graphic MagicBands with Anna and Elsa; Olaf-shaped candy apples, unique headware, and, of course, dresses! Guests could also visit Wandering Oaken’s Trading Post at Disney’s Hollywood Studios or Anna & Elsa’s Boutique, a make-over destination at Downtown Disney District in California.


Marketplace Co-Op – In June, we opened the Marketplace Co-Op in Downtown Disney Marketplace at Walt Disney World Resort. This location is a testing space for new Disney retail concepts, shops and products and contains some of my favorite places to shop like D-Tech on Demand, Disney Centerpiece or Cherry Tree Lane.


Haunted Mansion Authentic – In the fall, more than 100 new Haunted Mansion-themed products were introduced at Disney Parks. Part of a program titled, “Haunted Mansion Authentic,” these items were inspired by characters, icons and details from this classic attraction. In August, the attraction celebrated its 45 anniversary at Disneyland park. In October, we opened Memento Mori, a Haunted Mansion shop located in Liberty Square in Magic Kingdom Park at Walt Disney World Resort. The new location is also home to a unique Spirit Photography experience.


Showing Your Disney Side – Guests showed their Disney Side with products created especially for Disney Parks. We released new colors for the Disney Parks Collection by Vera Bradley. Guests loved combining pixie dust and positive energy with Alex and Ani bracelets. We also released several Dooney & Bourke handbags including some for Disney Cruise Line and the Epcot International Food & Wine Festival.


Shirts, Shirts and More Shirts – I’m sure I’m not the only one who had to clean out their closets to make room for new Disney Parks apparel. From online only tees to exercise apparel, guests had plenty of choices for attire with nods to Disney Parks.


  • Good Morning Steven and Happy New Year to you and your family!

    We saw some great merchandise for 2014 – HM were some of our favorites I must say and the DCL Dooney Bourke was really nice!!!

    Looking forward to 2015 and “praying for some Disney Magic” for the Events & Merchandise Dept to bring back some of the Pin Trading Nights – the pins that they put out for 2014 were really really nice!!! Reminded us of old times – the artwork and quality was exceptional…..

    Ready to Shop Shop Shop for 2015 🙂

    Dana – S FL

  • Morning Steven…
    I was just wondering if you have any idea when the Pandora Collection will be back for order, and will there be any new releases in the beginning of 2015???

    I love them and can’t wait to see what will be in the near future…

    Thanks so much for keeping us informed.

    Happy New Year to you!!!
    Carla in VA

  • Good morning Steven…
    I have the same question as the previous person commenting. My daughter gave me the Pandora Disney bracelet for Christmas but all Disney Park Exclusive charms were sold out. We’re going back January 15th, do you think I’ll get lucky????

    Happy New Year!!!
    Ileana in Miami

  • It’ll be an even better year when that awesome Tower of Terror merchandise comes out 🙂

    • @Michelle – February will be a great month 🙂

  • Steven any idea if the The Haunted Mansion Tote Bag by Dooney & Bourke will ever come back in stock. I am saving all my gift cards 🙂

    • @Jennifer – A small shipment recently arrived at Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort. Another shipment will arrive soon for Disneyland Resort as well.

  • I bought a bottle of Beautifully Disney nail polish (Star Struck) in late September and have received lots of compliments! Now I’m looking forward to the Frozen addition to the Beautifully Disney line and crossing my fingers that it will be sold online.

  • The most exciting merchandise release for me was the “Attraction Poster Art T-Shirts!”
    My favorites are: Walt Disney’s Enchanted Tiki Room, The Monorail System and The Haunted Mansion.
    I am sad however because I did miss out on 2 shirts that I wanted. But, hey…you snooze, you lose!
    Happy New Year!

  • On behalf of Haunted Mansion fans everywhere, I want to say a heartfelt “Thank You” to Walt Disney World for finally giving us a Hauntd Mansion gift shop in Memento Mori. I experienced it for the first time on my December trip. It was all wonderful, from the theming to the Cast Members to the merchandise. The selection of items was large and inventive. I made four visits and was happy to bring home numerous gifts!

    • @Lisa – Thank you for the wonderful feedback. I’m delighted to hear you had a great visit.

  • I too am hoping for the Dooney & Bourke Haunted Mansion bags to come back out.

    • @Angela – As of today, there are some bags that are available at Uptown Jewelers in Magic Kingdom Park. The Disneyland Resort will also receive a small shipment this month.

  • Steven,
    Is there an ETA of when the Pandora bracelets and charms will be back in the parks (or online?)

    • @James – I’ve not heard a confirmed date for the online store but I believe the Parks’ locations recently received a shipment of some charms.

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