Every Role a Starring Role – Disneyland Resort Merchandise Planner

Kevin Rafferty, Jr.

by , Communications, WDI

Disneyland Resort cast member Freda Hardison is responsible for the inventory planning of toys, such as the popular “Build Your Own Lightsaber,” for merchandise locations at the Disneyland Resort.

She also volunteers time with our Diversity Resource Group (DRG) PULSE to provide cultural insight about the African American community. DRGs are composed of cast members from all lines of business who provide enrichment, awareness and education to support the diversity goals and objectives of the Disneyland Resort.

In this “Every Role a Starring Role,” Freda talks about the various steps to merchandise planning and how she also helped the Disneyland Resort celebrate Black History Month.


  • What experience and education is needed for this position?

  • I never realized that some was planning for my shopping enjoyment when I visit Disneyland Park. When I walk into a Disneyland souvenir I am immediately enticed by the products lining the shelves. If you’re not careful, you end up spending a great deal of time just shopping! The choices are numerous, but I always leave feeling like I’ve punched just the right souvenirs.

    Great job!

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