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Behind the Scenes: This Year’s Star Wars Weekends Creative Campaign

Will Gay

by , Design Director, Disney’s Yellow Shoes Creative Group

Ready are you? We sure were. All of a sudden I look around and I am in the middle of the TV commercial shoot for the upcoming launch of this year’s Star Wars Weekends. This is one of those moments that I just think, “Are you kidding me? How did I get here in the middle of all this awesomeness and where did all these troopers come from?” It is a little surreal to say the least. Maybe it really did all start “A long time ago in a galaxy” … well you know. You see, my Jedi Master creative teammates and myself are huge Star Wars fans ourselves. We grew up watching the original trilogy and playing with everything Star Wars. So working on the creative for the latest campaign here at Yellow Shoes really was a dream come true for us.

After editing this great footage we shot right here at Disney’s Hollywood Studios, then adding in all the cool special effects, it was finally complete. And we are very excited to share with you today the finished spot we call, “Lit”.


Oh, and did you notice some very familiar footage in the beginning of the spot? How cool is that? Not to mention that iconic soundtrack that comes up at the end that can make a grown man get a little misty-eyed.


The idea behind this year’s campaign is simple: it’s as close to the Force as you can get. Everything plays out around the notion of going to Star Wars Weekends at Disney’s Hollywood Studios and you are literally surrounded by the Force and all things Star Wars.


  • I am not a Star Wars fan but my son is a huge one. I want to thank you for the pass holders posters that were new this year. I must admit we went at least 1 day each of the 5 weekends to collect all 5. I am hoping there will be something special next year as well.The Lego build is a great thing too. The only thing my son is disappointed about is having to wait 47 whole weeks for it to happen again.

  • Bring back the Hoopla!

  • thanks once again Disney’s Hollywood Studios for putting up a great event. Loved the addition of the Rebel Hangar this year. All the characters were awesome and we had great interactions and the Cast Members did a stupendous job. Now to plan for next years 🙂

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