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First Items from Twenty Eight & Main Collection Coming to Disney Parks Online Store Starting August 28

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort


A few months ago I shared details about Twenty Eight & Main, a new apparel and accessories line for distinguished gentlemen who love Disney Parks. Today, I’m thrilled to announce the first items from this collection will be offered on our Disney Parks online store from August 28 through September 3, 2015. For this limited time online sale, we will have three unique t-shirts along with three wooden signs that feature similar graphics.


In the first image, I’m sporting a slub knit, short sleeve t-shirt inspired by Walt Disney’s Carousel of Progress. I love the soft feel of this shirt that is 60% cotton and 40% polyester. I also like the little details such as the embroidered lion on the left sleeve which is the same lion found in the coat of arms on Disney Park castles.


The Florida Project shirt is a burnout t-shirt that includes an image of Walt Disney’s signature at the bottom left and a Twenty Eight & Main embroidered logo on the left sleeve. I love the nod to “The Mouse,” the airplane used to fly Walt Disney on secret scouting missions over Central Florida (see this article for a great story about that plane. This shirt is 60% cotton and 40% polyester so it also feels fantastic!


The final shirt is a variegated stripe t-shirt with the Twenty Eight & Main logo. Walt Disney’s signature and the lion reaching for the star graphic are included as embroidered elements. This shirt is 75% cotton and 25% polyester which felt extremely comfortable as I ate popcorn on Main Street, U.S.A. at Magic Kingdom Park.

The three wooden signs that will also be offered during this sale will measure 18-inches by 24-inches.

To order these items staring August 28, please visit Apparel items will ship in 4-6 weeks while the wood signs will ship in approximately 12-14 days.


  • We just visited the Twenty eight & Main space at Disney marketplace. We are Disney super fans and absolutely LOVE the designs! I could not pass on the Florida Project for myself! The sad thing though is these only go through XL and the sizes are more athletic cut. My husband was so very disappointed! He’s a XXL because he’s 6’5″ with a pretty average build. I’m really quite surprised by this! When we go to the outlets, these are the first sizes that get snatched up.

  • Love the Merchandise, when will the next items be revealed?

  • Is there any stock still available for purchase? I had bookmarked this but was traveling extensively for work, and would LOVE some of this merchandise! Thanks!

  • Fingers crossed these arrive before we leave for WDW on October 19.

  • Why don’t these shirts come in any extended sizes?

  • Will there not be 2XL available for the tall guys? 🙁

    • @Luke – The sizes being offered on the Disney Parks online store are the sizes the team created. No plans for 2-XL at this time.

  • Oh bother, nothing Pooh sized. It’s a a great big bummer.

  • I’m over the moon about a men’s collection coming out! Finally! It’s marked in my calendar. I hope that the tshirts will switch to 100% cotton someday; the cotton/poly blends pill something fierce!

  • When will the 28th and Main Store open in the Co-Op Marketplace? We are planning a trip the first part of October, so I am hoping it will be open then! Will these shirts be for sale in the store?

  • Love the Carousel of Progress shirt! Will there be a fitted ladies’ tee available?

  • What sizes will be offered?

  • Are the shirts shipping 4-6 weeks from now or Aug28? I’m hoping to receive them before our trip on Sept24.

    • @Canda – It will be 4-6 weeks from the time you place your order between August 28 to September 3.

  • I still have my “100 years of magic” dark blue polo that I wear maybe twice a year (because I want to keep it in great shape for as long as possible). Having some more polo shirts for us “distinguished gentlemen” would be great!

    • @Laurie and Steven – Please stay tuned for additional details. Tees are only a part of the Twenty Eight and Main collection.

  • My husband and I have been looking for Men’s Polo-style or tshirts with a pocket for years and years. Please consider….

  • I get that these are for the distinguished gentlemen…. but I sure wish these were available as a v-neck for women….= )

  • I would love to see more polo shirts please.

  • For reference, what size shirts are you wearing in the pictures?

    • @Jared – I’m wearing small tees.

  • Yes, more polos! Something I can wear to work instead of t-shirts that I can’t.

  • I love this collection already and I can’t wait to see what else is coming. That Florida Project shirt is mine on August 28th!

  • T-Shirts and additional casual wear is great, but I have been having a hard time trying to find new Ties, but also tie clips/tie pins and cufflinks

    Any chance of these coming along ?


    • @Chuck and Steve – Tees are only a part of the Twenty Eight & Main collection. Stay tuned for details in the coming weeks. 🙂

  • T-shirts are good, but we need more upscale golf shirts and button downs suitable for work wear.

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