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Meet Barbara Bradley Baekgaard During Vera Bradley Event at Marketplace Co-Op at Walt Disney World Resort on October 9

Steven Miller

by , Manager, External Affairs

I have exciting new for Vera Bradley fans at Walt Disney World Resort. We will be holding a special release party on October 9 at Cherry Tree Lane in the Marketplace Co-Op at Disney Springs Marketplace.


We will release two new colors at the event as part of the Disney Collection by Vera Bradley – “Mickey Meets Birdie” and “Preppy Poly.” Guests will also have an opportunity to meet Vera Bradley Co-founder and Chief Creative Officer Barbara Bradley Baekgaard from 11 a.m. to 12:30 p.m. that day. I recently spoke with the Vera Bradley team about the inspiration behind “Mickey Meets Birdie.”


“Barbara Bradley Baekgaard’s chic home has always been filled with beautiful bright colors, patterns and design pieces – many of which contain scenic landscapes and birds. When Barbara’s first grandson, Christopher, visited her home as a child he would point out all the birds in each room and repeat, ‘Birdie, birdie, birdie.’ One day, after several visits and ‘bird watches,’ Christopher was asked which grandparent he was visiting and he enthusiastically replied, ‘Grandma Birdie!’ The name was quickly adopted by all of Barbara’s 14 grandchildren and family. Barbara loves Disney, so [Mickey Meets Birdie] is the perfect representation of a match made in heaven!”


For “Mickey Meets Birdie,” we will have 10 styles available including a Hipster Bag, a Zip ID Case, a Vera Bag and more.

New 'Preppy Poly' Tango Red Color by Vera Bradley New 'Preppy Poly' Violet Color by Vera Bradley

There will be four styles each for “Preppy Poly” offered in two different colors – Violet and Tango Red.

In addition to Cherry Tree Lane at Walt Disney World Resort, guests may find these new items select merchandise locations at Disneyland Resort starting October 9.

In the coming weeks, guests may also find these items on our Disney Parks online store, or from the new Shop Disney Parks mobile app that is available as a free download from your favorite app store.


  • How am I just now finding out about these Disney Vera bags?! I am so excited!! We are coming to Walt Disney World in February. Can I definitely buy these there? Only at World of Disney at Disney Springs or other places as well?

  • I would love to see any of the Disney Vera prints available in a travel essential, like the weekender! The weekender works as an over-nighter for quick park trips, or as a carry-on for long trips including DCL cruises! Waiting patiently!!

  • So cute! Is the Mickey meets Birdie print going to be released at Disneyland as well as Disney World?

    • @Katherine – Yes! Items were released today. Try World of Disney at Downtown Disney District or Disney Clothiers in Disneyland park.

  • We won’t be there till Nov 7 hope there is still lots of stock. Any idea what the prices are?

    • @Denise – I hope you have a great trip. We should have inventory available during that time. Retails are similar to other previously offered Vera Bradley items created for Disney Parks.

  • Wish we had known about this sooner for those of us who live out of town and might have been able to travel in for the event. I hope in the future these type of events can be advertised farther in advance.

    • @Lori – Thank you for your feedback. I’ll share it with the team.

  • I agree with Chandi…the campus backpack is way too big to carry around the parks. PLEASE bring back the original smaller backpack in the Disney prints!

  • I would LOVE to have the fabric Mickey Meets Birdie is made from 🙁 please please please! I am getting a special gift made for my daughter’s birthday and this is the only fabric I have found that matches perfectly and has “Toodles” her favorite TV show character.

    • @Ashley – There are no plans to sell fabric. I wish I had better news for you.

  • Love these! I would love to see a Disney Vera diaper bag.

  • Thank you for answering my Cogsworth question twice. I’m sorry I didn’t see you reply to the first one.

    • @Hunter – You’re welcome. As soon as I have more information, I’ll update.

  • Yes, is this a backpack suitable for a laptop. Several of us have been waiting for a Disney Vera Bradley backpack we can put a laptop in and use for work, not just for the parks. 🙂

    • @Nicole – That item will be a Campus Backpack. I don’t believe a laptop will fit in it. Then again, it will depend upon the size of your laptop.

  • Is the new backpack the smaller version or the campus backpack? We absolutely loved the smaller backpacks when they were offered since they were the perfect size to carry around the parks.

    • @Chandi – The accessories team said it will be the Campus Backpack.

  • When’s the Cogsworth clock coming out?

    • @Hunter – I believe you asked a similar question in the Shop Disney Parks mobile app article. I checked the inventory system again and the clock hasn’t arrived yet. I know it was due to arrive this fall but I don’t have a confirmed update or release date at this time. Please stay tuned.

  • Is there a price list available yet for these items?

    • @Casey – There will be a pricing list distributed at the event. I can say that retail prices are similar to other Vera Bradley items currently being offered at Disney Parks.

  • This is amazing! The new patterns are lovely.

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