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VIDEO – Inside Scoop About Twenty Eight & Main Collection Coming This Fall to Disney Parks

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

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A few months ago, I shared a first look at the Twenty Eight & Main collection created especially for Disney Parks. Designed with gentlemen who love Disney Parks in mind, this collection will contain apparel, accessories and more. I recently caught up with merchandiser Bobby Bongiorno in the Marketplace Co-Op at Disney Springs to get the inside scoop about what Disney fans can expect.

Besides the incredible artwork, I love all the little details the design team included such as patches, buttons or embroidered logos. You can see a few of those details in the image below.


The all over graphic pattern will be found on lounge pants and boxer shorts, and on the insides of the luxurious accessories like the leather messenger bag.


You may have noticed that Bobby and I were inside the Trophy Room at the Marketplace Co-Op when we shot the video. We selected that location as it will soon transform into a dedicated location for Twenty Eight & Main. The Marketplace Co-Op was designed to be a testing space for new Disney retail concepts, shops and products, so this will be a wonderful new addition to the shop. Look for the location to officially open on November 6.

Twenty Eight & Main items will be found in select merchandise locations at Disneyland and Walt Disney World Resorts. Guests may find some items on our Disney Parks online store by visiting Finally, you can download the free Shop Disney Parks app to order items and have them shipped directly to your home (see this video for more details about using the app).


  • I second Crissy, I would LOVE some subtle, nicer womens clothing. It’s impossible to find something that isn’t plastered with characters.

  • Hi Steve, any idea when those links will be live? Or when this will show on the shop Disney parks app. Coming down in a few weeks the Wine & Dine Half and would love to figure out a budget.

    • @Christopher – The items are planned to arrive toward the end of October. I don’t have a confirmed date but I heard last week of October or beginning of November.

  • When are you going to come out with something similar for women? I miss the ladies dress shirts that you carried in the early 2000s!

    • @Crissy – Thank you for your feedback. I’ve shared it with the development team.

  • Great job Steve! My husband has a Birthday next month.

    • @Elizabeth – Please wish him a very happy birthday!

  • Why is it that none of the collection comes in anything bigger than an XL? What about those guys who are XXL?

    • @Jennifer – I spoke with the development team who said select Twenty Eight & Main apparel items will be offered in sizes ranging from S-XXL.

  • I purchased a couple of the limited release shirts in August and was very pleased. Subtle artwork, high quality, and great attention to detail! Looking forward to seeing the whole collection!

  • We’re taking an impromptu trip to Disneyland in December and I was going to try and keep my spending down a little. WAS.

    • @Cory – Ha! I hope you have a great trip. I’m headed to Disneyland in December too so maybe I’ll see you 🙂

  • The link doesn’t seem to be taking you to the right location on the Disney Store sight.

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