More Walt Disney World Resort Stories

Celebrate Music, Magic and Memories with New 2016 Products at Disney Parks

Steven Miller

by , Manager, External Affairs


The arrival of a New Year means that some of the most popular products from Disney Parks have been updated. Each year, we introduce a collection merchandise to celebrate a particular year (it’s what we call our “dated program”). I caught up with Disney Design Group artist Dave Keefer to learn what inspired this year’s artwork.


“Music has played an important part of the Disney Parks experience,” explained Dave. “For the 2016 collection, we gave a nod to music from Disney Parks, which has created magic and memories for so many guests including myself. The art includes characters with instruments and other musical icons. At one point, we even considered making the number six in 2016 a treble clef.”


Work on the 2016 collection started around 18 months ago. All of the artwork for the collection was assembled into a massive style guide, which merchandise developers and Disney Design Group artists referenced when creating products.


Today, guests will find the artwork on a variety of items including graphic MagicBands, apparel, headware, Vinylmation figures, holiday ornaments, Dooney & Bourke handbags, plush, and much more. One of my favorite items is the coffee mug that uses a musical note for the handle. I’m also a fan of the open edition Orange Bird for Walt Disney World Resort.


Dave also told me to look out for graphic designs inspired by popular trends in the marketplace. I love the oval-shaped, label artwork for Disneyland and Walt Disney World Resorts. There are also some ornate concert-like posters that include a number of musical notes.

Look for these items in select merchandise locations at Disney Parks. You may also find products using the free Shop Disney Parks mobile app. To download, please visit


  • I cannot tell you how excited we are for this merch!!! My 12 year old’s favorite character is Sorcerer Mickey and music is his world!!! He is so excited that we are headed back to WDW this fall and is saving all of his Christmas and birthday cash to buy up while there!

  • Sorry steven, I should’ve specified which one I was asking about. No its the simpler cheaper one, the $4.95 ones? I’ve had onces from previous yrs and am wondering if a 2016 one will come out

  • When is the 2016 charm going to be available? I’m looking to add one to my bracelet but haven’t seen a 2016 one anywhere!

  • Love this merchandise and can’t wait to go shopping when I visit later this year. Sooooooooo excited!!!!!!

    • @Christine – I hope you have a fantastic trip!

  • Hi Steven – I love that attraction printed backpack – is it currently available at Disneyland? If so, where and how much? Thanks!

    • @Christina – The item number is 400009519617. It has a retail of $19.95 (please note all retails are subject to change without notice). At Disneyland Resort, you can find it at Gag Factory and Bonanza Outfitters in Disneyland park or World of Disney at Downtown Disney District.

  • Must have that Duffy!! And for some reason Pluto playing the saxophone is really cracking me up. 🙂 Very cute!

  • LOVE the print on the backpack! Will that be available on any other merchandise!! Also, any info on when the Orange Bird salt & pepper shakers and kitchen towels will be releasing? I believe I originally read mid-December??

    • @Noreen – From my understanding, the towels and dish recently arrived in select locations. The salt and pepper shakers are coming hopefully later this month.

  • The music has always been important. I hope the increased mention of music will mean more park music will be released for purchase! It’s been a while…

    • @Paul – I spoke with the merchandiser for media. There are no immediate plans for a new Disney Parks album at this time. If there are any changes to that, I’m sure I’ll cover it as I’m a big fan of music from Disney Parks 🙂

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