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Commemorative Merchandise Celebrates 25 Years and Beyond of Disney Vacation Club

Steven Miller

by , Senior Manager, Corporate Social Responsibility, Walt Disney World Resort

This year, Disney Vacation Club is celebrating its 25th Anniversary. To mark this milestone, the Disney Theme Park Merchandise team has created a collection of commemorative anniversary products. Here’s a quick look at some of the current and upcoming items for guests visiting Disney Parks.

Disney Vacation Club 25th Anniversary T-shirts

Guests will find a two-sided all-cotton tee featuring the 25th anniversary logo and an impressive list of Disney Vacation Club Resort properties. This shirt is currently available in select merchandise locations at Disney Parks and via the Disney Parks online store.

Disney Vacation ClubDooney & Bourke Handbags

On May 23, we are releasing three Dooney & Bourke handbags at select Disney Vacation Club Resorts. The all-over print leather handbags will include a Tote Bag, a Letter Carrier and a Pouchette. Each piece is unique, and the pattern elements may vary by silhouette (this is similar to all Dooney & Bourke handbags with all-over print patterns).

Disney Vacation Club 25th Anniversary Mickey Mouse Ears Hat, Apparel and Limited Edition Pin

Coming this summer, guests will find additional items including a Disney ear hat, apparel, and a limited edition pin.

The commemorative ear hat will have a silver holographic effect for the ears, and will contain an embroidered woven patch with the 25th anniversary logo.

Ladies will find a Hanes Nano-T with colorful anniversary logo. We’ll also release a light blue, woven short sleeve shirt from Tommy Bahama.

Finally, the suitcase-inspired hinged pin will have an edition size of 1500 and will be released in August.

Look for these items in select Disney Parks merchandise locations this summer. You may also find Disney Vacation Club merchandise by visiting the Disney Parks online store at


  • These Dooney pictures are different from the original picture. Do you know if this is what they will look like?

    • @Jennifer – I’m unsure what you mean by your comment. I confirmed with the Accessories team that the Dooney & Bourke items shown above are correct.

  • All members should be able to order the special DVC pin online. Much nicer than the button that was given away.

  • Do you have to be a DVC member to purchase any of these items?

    • @Amy – To purchase the limited edition pin, guests must present a valid Disney Vacation Club Membership ID. For the other items, any guest is welcome to purchase.

  • Is there a projected date when these will be available in the parks?

    • @Matthew – I know May 23 is when the Dooney & Bourke handbags will be released. Summer for the apparel and ear hat. The limited edition pin will be released in August. Those are the only dates I have at this time.

  • Steve, I love your unboxing videos! 🙂

    Are these only for DVC members or can anyone purchase them?

    • @Beth – Thank you! The Disney Parks Blog Unboxed videos have been fun. Look for a few more throughout this year. Guests may purchase the items pictured in this article with the exception of the limited edition pin. To purchase the pin, a guest must present a valid Disney Vacation Club Membership ID card.

  • Originally, the dooney was pictured in more of a teal color and the sketches were different, for example, it didnt show the monorail on it. I LOVE this version of it so much more! I cant wait till it comes out. Thanks for posting the date.

  • Can’t wait to get this Dooney! Do you know if they will be available at midnight on the 23rd? I certainly don’t want to miss out .

    • @Melanie – I know they will be released on May 23 at select Disney Vacation Club Resorts. They would usually be released when the shops open that day. If you are referencing online, I’m unsure when they will be launched on our Disney Parks online store. New items are added each week but there is no confirmed time when items are added on the website.

  • Thank you so much, Steve! I’ll keep checking the website. Looking forward to seeing more of your unboxing videos this year!

  • I was extremely disappointed these bags were offered to non-members and at a 10% discount as well. All styles sold out before 8:00 AM PST. At the Disney Store online marketplace they were limited to 10 per style, not 2. How disappointing. Our DVC benefits are dwindling and now members get to pay outrageous prices while resellers make money selling items that should be restricted to members only. I’m thankful I stayed up to purchase mine, but I’m shocked at how DVC members are being treated lately. I heard there was a similar issue with the 25th Anniversary MagicBands. I hope this process changes in the future and those members who weren’t able to get this bag through the Disney Store are able to get it on the Shop App tomorrow. I think it’s fair to sell DVC items to non-members, but not highly-sought after items.

  • Calling foul on release of the Dooney bags today. Online, the limit was 10, not 2, and non DVC members reported getting the discount. Appears to have not been a member exclusive item. I was able to purchase a bag,

  • It really is disheartening why should we pay the big bucks to be a member. The perks are getting less. I’m sorry but all these anniversary items should be for members only. Very upsetting.

  • I was really disappointed in not being able to purchase one of the Dooney & Bourke bags today. I was really looking forward to the release, but by the time I logged in online to purchase one this morning (10 AM EST), it was already sold out. Then to login to social media to see non members saying how they were able to purchase the bags and got the 10% discount really disappointed me even more. We are paying to be DVC members and yet people who are not paying for a membership are getting the same perks and discounts.

  • I agree with several of the previous posters- it’s a real shame that some DVC members were not able to purchase these bags today.
    I was fortunate to get mine this morning because a friend let me know that they were posted online at DisneyStore – I called the other day to see if these were going to be member exclusive and was told that in order to purchase I would need to log in to my member account to get to the DVC member merchandise store and that they were limited to 2 per person. This is NOT what happened. Imagine my surprise when the website said limit of 10 per person! Of Course they sold out by 9am!
    We, as members, pay a lot of money to have DVC memberships and it’s kind of a slap in the face to not be able to get “exclusive” merchandise unless we want to pay more money for shoppers and other people who sell these items at a huge mark up on various websites.

  • I had really, really been looking forward to the release of the 25th anniversary Dooney. It was to be my Mother’s Day present! I was so disappointed when I logged on at 8:00 am PDT and found out they were already sold out- especially because they could be sold to non-members, in large quantities, at the member discount! Us West Coast DVC owners never had a chance. Will these bags be released again? Can DVC make sure that in initial releases of member-exclusive items, it’s exclusive online as well?

  • Are the bags going to be restocked? I’ve been a member for almost 10 years and I wasn’t able to get a bag. Also I wasn’t able to get a magicband and had to buy on eBay. There should have been a pre order for members only. The bags never showed up on the shop Disney app either.

  • I am disappointed about the Dooney & Bourke purses being sold out. When I logged in at 8am CDT they were already sold out. I sure hope DVC plans to restock.

  • Is there any word on when or if the Dooney and Burkes will be restocked to be able to purchase them online ?

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