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Lilly Pulitzer and TROPHY ROOM are the Latest Retailers to Open at Town Center

Darcy Clark

by , Disney Springs Marketing Manager

The opening of Town Center was less than ten days ago, but already two new additions have opened their doors.

The stores, Lilly Pulitzer and TROPHY ROOM, are as different as can be, but I’m betting they’ll both be hugely popular!

Lilly Pulitzer is a light, bright, airy space featuring a treasure trove of playful prints. With apparel and accessories done in the signature “Lilly” style, every nook of the boutique pays homage to its Palm Beach roots. (Tip: Be sure to check out the dressing rooms, where hand-painted murals bring the brand to life.)

TROPHY ROOM is a sleek space showcasing ultra-cool sneakers and exclusive merchandise. This first-of-its-kind location — founded by Marcus Jordan, a University of Central Florida Grad, and the son of NBA legend Michael Jordan — was inspired by the real-life trophy room of his father. My favorite touches? Personal photos from the Jordan family collection and one-of-a-kind memorabilia on display.

TROPHY ROOM at Town Center, Disney Springs

Whether you’re seeking sundresses or sneakers, now you can find them here at Town Center, alongside a wide array of just-opened anchor stores and boutiques.

Have you had a chance to shop the Springs yet? If so, share your favorite store so far in the comments below — I’d love to know!


  • Do you happen to know when the Origins, Free People and Anthropologie stores are opening? Three of my very favorite stores in my very favorite place makes me super happy!!! Can’t wait to see the Lilly store too! I will be there next week! 🙂

  • Will the Lilly Pulitzer location carry Disney themed merchandise?

    • Hi Noreen, I haven’t heard of any plans for the Lilly Pulitzer store to carry Disney-themed items, but if that changes, I’ll be sure to share an update! Keep an eye on our @DisneySprings Twitter and Instagram feeds for the latest news as well.

  • Do you happen to know when the World of Coca Cola store will open?

    • Patricia, great news … the Coca-Cola Store, and their rooftop bar, are on track to open this summer! I’m from Atlanta, so I’m a huge fan of the brand and I can’t wait!!!

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