The Disney Theme Park Merchandise team recently released a new merchandise logo collection for Disney California Adventure park. This new logo program celebrates the seven exciting lands that bring to life Disney and Disney•Pixar stories and characters.
Similar to other merchandise logo programs, artwork for this new collection was created by Disney Design Group artists. The artwork was then compiled into a style guide, which the merchandising team uses when designing new items. You’ll notice a vintage style Mickey Mouse (a nod to Buena Vista Street) and several icons featuring attractions and places found in Disney California Adventure park.
Some of the most popular items for logo collections include apparel for adults and kids. These items have variations of the style guide artwork shown above.
Guests will also find a zip hooded fleece and a blue Disney ear hat that includes a repeating Mickey Mouse logo.
We will also offer a mug, key chain, magnet and open edition pin.
Finally, guests can collect or trade pins from a new mystery pin set. The set contains eight different logo pins, and each mystery box contains two randomly selected pins from this collection.
Look for these items in select merchandise locations at Disneyland Resort.
Comments
Hello! I love the designs for this merchandise and I enjoyed collecting the pins from the mystery set. I haven’t been able to collect all of them and when I’ve gone looking in the parks I can’t seem to find any more of the mystery packs 🙁 Is there any news on this collection?
I agree with Andrea and Fay;
This is a good way for them to commemorate the Tower of Terror and have some new merchandise that includes it for the final time. This new items will be popular as a result. The Tower of Terror will be open through January 2, so it will still be around for quite a while.
Thanks for remembering us magnet collectors this time around :-).
Why is there no pin for bugs land? I am upset that bugs land isn’t getting any kind of recognition…
Love the new range. Very exciting and I can’t to get there and grab some of the items. Love how new designs come out and how you let us see them. Keep up the fantastic job. I’m always on the lookout for you blogs and I find them interesting and just keep adding more to my list of things to buy. Way to go Disney!!
To all the people who are questioning the Tower of Terror in the new logo: That’s a great way to commemorate the ride, plus when it’s gone, lots of people are going to want merchandise depicting the TofT.
Please tell me Disneyland and DCA merch like this will be added to the Shop Disney Parks App soon!!!
@Nicolette – I’m not aware of additional Disneyland park or Disney California Adventure park items being added to the Shop Disney Parks app at this time. I know new products are added each week so that may change in the coming months.
Since DCA was my home when I was a CM, the mystery pins are a must for me.
I am truly loving this new logo! I will have to check it out this weekend when visiting AP days! Thank you for the preview!!
@Liz – Lucky!! I wish I could visit Disneyland Resort this weekend. I hope you have a fantastic visit 🙂
LOVE the new merchandise!! It all looks great. And a big THANK YOU for including the Tower of Terror so us fans of it can get one last souvenir that honors it before it is changed. Sad to see it go but think it’ll be great as a newly themed ride with Gaurdians of the Galaxy. Was glad you guys decided only to change the theme but keep the same/similar ride operations because the drop on that ride is excellent!! Any new land related merchandise like this coming to Disneyland soon? Land themed merchandise is my favorite!!
@Andrea – Thank you for the comment. I hope you can drop in to Hollywood Tower Hotel again soon. If there are additional land-specific items, I’m sure I’ll have a Disney Parks Blog article about them. Stay tuned.
Hi, Steven! The Epcot Food and Wine Festival is 6 days away. It would be really nice to see some of the merchandise! Last year, we stayed seeing posts about it in July. Why no information this year? Thank you!
@Amy – I invite you to keep watching Disney Parks Blog. A special “delivery” was recently made and I think you’ll enjoy it 🙂
Just in time for our trip next week!!
@Kristine – I hope you have a wonderful visit! 🙂
I wish the blue multi logo design came in a Hawaiian shirt.
Any chance there’s a deluxe print or fleece throw using either of the two art logos?
Any chance they’ll start adding Disneyland-specific merchandise such as this to the app???
@Jonathan – I’m not aware of any of those items or timing for additional Disneyland Resort-specific items to appear on Shop Disney Parks.
Nice designs, but I guess nobody told the designer about Tower of Terror leaving the park.
@Ryan – Thank you for the feedback.
Why is the Hollywood Towe a Hotel on these items even though it’s closing soon?
@Philip – Guests can still drop in to the Hollywood Tower Hotel until January 2, 2017. Since the attraction is something currently found at Disney California Adventure park, the attraction was included in this logo assortment. See: https://disneyparks.disney.go.com/blog/2016/08/check-into-twilight-zone-tower-of-terror-before-it-checks-out-of-disney-california-adventure-park-on-january-2-2017/
When will we see Food and Wine merchandise? It’s coming so fast! 🙂 Thanks!
@Rachel – Soon. Very, very soon. 🙂
Am I the only one who finds it strange that this merchandise includes so much Tower of Terror when you’re about to close that ride and replace it with something that has nothing at all to do with the park’s California theme?
@Benjamin – You can still enjoy Tower of Terror at Disney California Adventure park until January 2, 2017 – https://disneyparks.disney.go.com/blog/2016/08/check-into-twilight-zone-tower-of-terror-before-it-checks-out-of-disney-california-adventure-park-on-january-2-2017/
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